Empowering students with media Empowering literacy ... · Empowering students with media Empowering...

Empoweringstudentswithmedia

literacyEmpowering

Studentswith

MediaLiteracy

JoeMcVeigh

AmericanEnglish

Webinar7.3

October4,2017

Webinaroverview

•  Introducingtheideaof“created”media

•  Definingmedialiteracy

•  UsingmedialiteracyintheEFLclassroom

•  Analyzingmediasources

•  Producingmediawithyourstudents

Review–LobbyPollQuesKons

•  Howdoyougetmostofyournewsabouttheworld?

•  Whatkindsofmediahaveyouusedinclasswithyour

students?Don’tincludematerialsthatcamewith

yourcoursebook.

•  Haveyoueveraskedstudentstoproducemedia?

Intro:Vermont Vermont

• HisnameisNat.ThatisshortforNathaniel.

• Heis13yearsold.

• Heisaneighth-gradestudentinmiddle

school.

• Heisafastrunner.

• Heistheco-captainofhiscross-countryrunningteam.

• Heisalsonowtallerthanhismother!

Intro:Images–Runnerfinishline

SocialmediaposKngreads:

“Hiscross-countryteam's

co-captain,Natkicksinto

leadtheMiddleburyUnion

MiddleSchoolTigersatthe

finishline.”

Intro:Images–Runnerdownhill1

Intro:Images–Runnerdownhill2

Intro:Images–Runnerturncorner

Intro:Images–Runnerfinishlineagain

“Hiscross-countryteam's

co-captain,Natkicksinto

leadtheMiddleburyUnion

MiddleSchoolTigersatthe

finishline.”

Whenthinkingaboutmedialiteracy,

weneedtoask:

“Whatisintheframeofthecamera

orphotograph?”

Whenthinkingaboutmedialiteracy,weneed

toask:

“Whatisintheframeofthecamera?”

• Whatisinsidetheframethatwedosee?

• Whatisoutsidetheframethatwedon’tsee?

• WhatwouldweseeifwelookedinanotherdirecKon?

• Whoiscontrollingwhatwesee?

Theproducerofthemediacontrols

whatwesee

Theproducerofthe

mediacontrolswhat

wesee.

Theyare“creaTng”

themedia.

Newspaperexample

Theproducerofthemediaalwayshaschoices

aboutwhattoshowandhowtoshowit.

• Whatdoesawriterchoosetoincludeina

newspaperarTcle?

• Whatdoesawriterchoosenottoinclude?

• Howmightadifferentwriterdescribethescene?

• Whoiscontrollingwhatweread?

Theproducerofthemedia

controlswhatwesee.

Theyare“creaKng”the

media.

PART1:Definingmedialiteracy

•  literacy•  criTcalthinking•  differenttypesofmedia

•  whatdowemeanby“media”?

Definingmedialiteracy–literacy

reading

Literacy:reading

Definingmedialiteracy–literacy

wriTng

Literacy:wriTng

Literacy:knowledgethatrelatestoa

parTcularsubject

computerliteracy

informaTon

literacy

Definingmedialiteracy

•  literacy•  criTcalthinking•  typesofmedia

Definingmedialiteracy–criTcal

thinking

CriTcalthinking

CriKcalthinkingmeans

•  totakeininformaTonandacTvelyanalyzeit

fromdifferentperspecTves

•  tocompareitwithothersimilarinformaTon

•  toevaluatethatinformaTon

•  thegoalistoreachanansweroraconclusion

Typesofmedia

•  tradiTonalmedia

Typesofmedia

•  digitalmedia(butnotsocial)

Typesofmedia

•  digitalmedia

– socialmedia

Definingmedialiteracy–socialmedia

–  tradiTonal,digital,social

Is“media”atransmissionmethod,or

thecontentthatissentorreceived?

•  newspaper

•  television

•  YouTubewebsite

Mediacanbeeitherorboth

•  newspaperarTcle

•  televisionprogram

•  videoseenonYouTube

Definingmedialiteracy–tradiTonal-

thenews

“thenewsmedia”

“thepress”

Howwouldyoudefine“medialiteracy”?

Typeyouranswersinthechatbox.

•  Theabilitytoaccess,analyze,criTcallyevaluate,andproducecommunicaToninavarietyofforms

•  LiketradiTonalliteracy,itinvolvescriTcalthinking,analyTcalskills,andbeingabletoexpressyourselfin

differentways

•  ItalsoinvolvesusingmediawiselyandeffecTvely,including

decidingifinformaTonfromdifferentsourcesisbelievable

SocialMedia

Social Media

PollQuesTon:Howmanyofthese

socialmediaoutletshaveyouused?

PollquesTon:socialmediause

Definingmedialiteracy–digital–cell

phones1

Definingmedialiteracy–digital–

combined

Definingmedia

literacy–social–

everyminuteon

theinternet

Definingmedialiteracy–social–baby

cellphone

SocialMediaSafetyandETqueaeSOCIALMEDIASAFETYANDETIQUETTE

•  BecauTousaboutsharingpersonalinformaTon;don’tput

yourbirthdayoraddressinyourprofile

•  Makepasswordshardtoguessandchangethemregularly

•  Don’t“talk”tostrangers

•  Don’ttrytomake“friends”withsomeoneyoudon’tknow

•  Don’taskacompletestrangerforhelp

•  Youngerstudentsshouldaskforparents’permission

PART2:Whyteachmedia

literacytoourstudents?

Whyteachmedialiteracytoourstudents?

•  Encouragesdiscussionsabouthowthemediapromotescertain

socialvaluesthroughhowitshowsbeauty,importance,family,

love,success,freedom,andconsumerism

•  Allowsstudentstoaccess,analyze,andevaluatepopulartexts

•  Engagesstudents’communicaTonandhigher-levelthinkingskills

•  UsesauthenTcmaterials

•  AppealstostudentinterestsandincreasesmoTvaTon

Whyteachmedialiteracytoourstudents?

•  RequiresreallanguageformeaningfulcommunicaTon

•  PermitsteacherstoincludevariousacTviTesthatappealto

manykindsoflearningstyles

•  Providesalargeamountoflanguageinputandoutputso

studentslearntouseeffecTvecommunicaTonstrategies

•  Helpsstudentsevaluateandrespondtoarguments,which

developstheiranalyTcalskills

PART3:Howtoanalyzemediasources

1.  AnalyzingadverTsements

2.  EvaluaTngsourcesofinformaTon

3.  IdenTfyingfalse,biased,orsensaTonalizedinformaToninthemedia

AdverTsing–Allthecomfortsofhome

AdverKsing

AdverTsing–Kidwatchingtelevision

QuesTonstoaskwhenthinkingabout

1.ANALYZINGADVERTISEMENTS:QuesKonstoask

•  Whopaidforthisad?Why?

•  Towhatagegroup,economicgroup,andgenderdoesthismedia

appeal?Whattextorimagesbringyoutothisconclusion?

•  Whatkindoflifestyleispresented?Howisitglamorizedormade

aaracTve?

•  Whatistheobviousmessage?Whatdotheywantmetodo?

•  Whatarethehiddenmessagesinthismedia?

•  Whattechniquesofpersuasiondoesthisaduse?

•  Whopaidforthismedia?

•  Towhatagegroup,economicgroup,and

genderdoesthismediaappeal?

•  Whatkindoflifestyleispresented?Howis

itglamorizedormadeaaracTve?

•  Whatistheobviousmessageinthis

media?

•  Whatarethehiddenmessagesinthis

media?

AdverTsing–

Schwinn

AdverTsing–MethodsofpersuasionADVERTISING:Commonmethodsofpersuasion

•  Hyperbole(exaggeraTon)-it’sthebestintheworld!

•  Humor-madeyoulaugh

•  TesTmonials-famouspeoplesayitisgood

•  Popularity-everyoneelseisdoingit,shouldn’tyou?

•  ScienTficevidenceorappealtoauthority

•  BeauTfulpeople-“Youcan’tbetoorichortoothin.”

AdverTsingAcTvity–CriTcalviewing

ACTIVITY:CriKcalViewing

AskstudentstobringinexamplesofadverTsements,orcollectsomefrom

magazines,orshowshorttelevisioncommercials.

Insmallgroups,havestudentsanswerkeyquesTonsabouteachitem:

•  Whopaidforthismedia?

•  Towhatagegroup,economicgroup,andgenderdoesthismediaappeal?Whattextorimages

bringyoutothisconclusion?

•  Whatkindoflifestyleispresented?HowisitglamorizedormadeaaracTve?

•  Whattechniquesofpersuasiondoesthisaduse?

•  Whatistheobviousmessageinthismedia?Whatdotheywantyoutodo?

•  Whatarethehiddenmessagesinthismedia?

AdverTsingAcTvity–CriTcalviewing

ACTIVITY:CriKcalViewing

•  ThinkaboutthelanguageintheadverTsements.

•  AskstudentstofindadjecTvesthatdescribetheproductorservice

beingadverTsed.

•  Istherea“tesTmonial”?

•  Askstudentstowritedownvocabularywordsthepersonusesto

describetheproduct.

•  Askstudentstocreatetheirownadforadifferentproductusingsomeofthesamelanguage.

AdverTsing–ForumarTcle2

AdverTsingAcTvity:AdbustersACTIVITY:Adbusters

SeethearKcleinEnglishTeachingForumfor

instrucKonsonagreatmulK-skillsacademicwriKng

projecttoaddressissuesinadverKsementswith

advancedwriKngstudents.

2.EvaluaTnginformaTonsources

Ifweseeanewsstoryorsomethingonthe

internet,howcanweknowifitistrustworthy?

MediaBias:JudgingCredibility

MediaBias:Balance–scalesofjusTce

Balance-evenness

Social:TrusTnginternetsources1TRUSTINGINTERNETSOURCES

AdaptedfromcriteriafromRogerSevilla,ProjectLookSharp

AUTHORITY

•  Whoistheauthororsponsorofthesite?

•  Istheauthorqualifiedand/orreputable?Anexpert?Whatarethe

author’scredenTals?

•  Istherean“About”page?

ACCURACY

•  IstheinformaTonreliableanderror-free?

•  Aretheretypographicalerrors,spellingmistakes,orbadgrammar?

•  IstheinformaTonpartofalargerpublicaTon?

•  CantheinformaTonbecrosscheckedwithareliablesource?

Social:TrusTnginternetsources2

AdaptedfromcriteriafromRogerSevilla,ProjectLookSharp

OBJECTIVITY

•  DoestheinformaTonshowaminimumofbias?

•  Isthepagedesignedtochangeyouropinion?

•  IsthereastatementofthepurposesandobjecTvesofthesite?

•  Aretherelinkstocommercialsitessellingproducts/services?

CURRENCY

•  Isthereadateonthepage?Ifso,whenwasthelastupdate?

•  Howcurrentarethelinks?Havesomeexpiredormoved?

COVERAGE

•  Whattopicsarecovered?Howin-depthisthematerial?

TRUSTINGINTERNETSOURCES

3.IdenTfyingfalse,biased,orsensaTonalized

informaToninthemedia

•  1938–mostnewsandentertainment

fromradio

•  TheWaroftheWorlds•  Fromascience-ficKonnovel

•  Radiodrama

•  InvasionofEarthfromtheplanetMars

•  Pretendedtoberealnews

MediaBias:WaroftheWorldsNY

Timesheadline

MediaBias:AcTvity:TrainYourBrain

toSpotFakeNews

ACTIVITY:Trainyourbraintospotfalsenews

adaptedfromtheNewsLiteracyProject

Double-checkthesource

•  Checkthewebsiteaddress

BeawareofyourreacTon

•  Falsenewsstoriestrytoprovokeastrongresponse

Watchfor“redflags”

•  ExcessivepunctuaTon??!?!!?orALLCAPITALLETTERS?

•  Lookatwell-knownfact-checkingsites,suchasFactCheck.org,

Snopes.comandPoliTFact.com

Tabloidheadlines

•  Manexplodesonbeach!!!

•  Womangivesbirthwhileskydiving!!!

Social:AcTvityclickbaitACTIVITY:“Bewareofredflags”

•  Someheadlinesonthewebconsistofexaggerated

expressionsdesignedtograbyouraaenTon

•  TheseheadlineslookinteresTng,buttheyusuallyaretryingtogetreaderstoclickonthemtoshowthemadverTsements

•  Don’tletyourstudentswastetheirTme!

1.  Handoutthelistofcommonexaggeratedheadlinesonthe

nextslide.

SocialAcTvity:Commonclickbait

expressions

COMMONEXAGGERATEDHEADLINES

•  Youwon'tbelievethis...

•  This_______willchangeyourlife

•  Withthisoneweirdtrick...

•  ...youwon'tbelievewhathappensnext.

•  17secrets_______don'twantyoutoknow

•  Lose15kgin3monthswiththisnaturalproduct

•  Thehotnew_______everyoneistalkingabout

1.  Handoutthelistofcommonexaggeratedheadlinesonthe

nextslide.

2.  Reviewvocabularywordsintheheadlines.

3.  Asktheclasstocompletethemissingpartsoftheheadlines.

4.  Discuss:WhocameupwiththemostinteresTngheadline?

5.  TalkwithyourstudentsaboutthetechniquesthatadverTsersusetogettheiraaenTon.

Producing:involvingtheclass

PART4:Producingmediainyourclassroom

PollquesKon:StudentmediacreaKon

Producing:wriTng

WriKngprojects

Producing:publishingstudentwork

ProducingTVnewsshow-TigerTV

MediaproducKonacKviKes:threeexamples

1.  Studentswriteblogsaboutmovies(Chile)

2.  StudentsmaketheirownTVcommercial

3.  StudentswriteentriesfortheonlineencyclopediaWikipedia(Japan)

StudentmediaproducTonexample:

BlogsaboutmoviesfromChile

•  University-levelfilmandliteratureclass

•  Inpairsorsmallgroups,studentschoseamovie

andwroteblogpostsaboutit;thenthey

respondedtootherstudents’posts

•  Focusedonlistening,speaking,reading,wriTng,andvocabularyskillsaswellascriTcalthinking

andanalysis

MiriamSalazarVélar

ChileanMovieBlog

example1

ChileanMovieBlog

example2

ChileanMovieBlog

example3

ChileanMovieBlog

example4

ChileanMovieBlog

example5

ChileanMovieBlog

example6

ChileanMovie

Blogexample7

Producing:AcTvityAdverTsements-

whitetowel1

ACTIVITY:MakeaTVCommercial

AdaptedfromProjectLookSharp

1.  Dividetheclassintosmallgroups.

2.  ExplainthateachgroupwilldesignaTVcommercialtosell

awhitetowel.They'llneedtodecide:

•  anamefortheirproduct

•  whatcharacterswillbeinthecommercial

•  whatthebackgroundandsenngwillbelike

•  howthestorywilltakeplace

•  whatthevoiceoverwillsay

•  whatkindofmusicwillbeplayinginthebackground,andsoon…

whitetowel33.  Explain,however,thateachgroupwillbedesigningtheir

commercialforadifferenttargetaudience.

•  Donotannounceeachgroup’stargetaudiencealoud.

•  Writeitdownortelleachgroupquietly.

4.  GivestudentsTmetowriteandplantheircommercialsand

torehearsethem.

whitetowel3

5.  Askeachgrouptoactouttheircommercialfortheclass.

Haveeachgroupstartbygivingthenameoftheirproduct,

butnottheirtargetaudience.

•  AlternaTve:Assignstudentstomakevideosofthecommercialsand

showtheminclass.

6.  Whenthegroupisfinished,havetheotherstudentsguess

thetargetaudience,givingevidencefromthecommercial.

whitetowel2

Targetaudiencesthatworkwellare:

•  adultwomen

•  adultmen

•  collegestudents(couldbeseparategroupsformalesandfemales)

•  teens•  youngchildren

Foralargeclass,assignthesametargetaudiencetomorethan

onegroup;seehowsimilarordifferentthecommercialsare.

whitetowel3Insteadofawhitetowel,whatisanothersimpleproduct

thatyoucoulduseforthecommericalinthisacTvity?

TheobjectneedstobesomethingwithmulTpleusesthat

couldbeusedbydifferentaudiences.

Typeyouranswersinthechatbox.

•  agreatplacetohidefromyourfriends

•  warmsyouupwhen

youfeelcold

•  protectsyouwhenyoudon’twanttotalkto

anyone

whitetowel3Nowyoutry!

Whatmightbesomeexpressionsyouwoulduseifyou

weretryingtosellthewhitetoweltomothers?

Whatabouttoautomechanics?

WikipediaentriesfromJapan

•  University-levelacademicwriTngclass

•  StudentsstudiedandthenwroteentriesfortheonlineencyclopediaWikipedia

•  Thishelpedstudentsanalyzemediasources,

researchtopics,andthenwriteencyclopediaentriesJenniferLouiseTeetor

WikipediaentriesfromJapan

•  StudentsstudiedthestructureofaWikipediaarTclethat

hadbeenidenTfiedaswell-wriaen

•  Theyanalyzedreferencesfromavarietyofsources

•  Theycomparedthewell-wriaenarTcleswith“arTcles

needingaaenTon”

•  Thentheychosetopics,wrotedraqs,receivedfeedbackfrompeersandteacher,publishedarTclesonWikipedia,

andreceivedfeedbackfromWikipediaeditors

•  HelpedthemdevelopconfidenceintheirwriTngabiliTes

Wrapup:Thanks

Thankyou!!!

Twiler:@joemcveigh

SpecialThanks

Specialthanks!!!

Wrapup:SeeyouontheNing

See you on the Ning!

hap://americanenglishwebinars.com

Wrapup:FacebookLiveeventJoinusforaliveconversaTonaboutmedialiteracy

Wednesday,October11,2017

9:00a.m.EDT;1:00p.m.UTC

haps://www.facebook.com/

AmericanEnglishatState/

Wrapup:Bibliography

Bibliography

•  Grigoryan,A.&King,J.M.(2008).AdbusTng:CriTcalmedialiteracyinamulT-skillsacademic

wriTnglesson.EnglishTeachingForum,46(4)pp.2–8.•  Hart,M.(2008).Medialiteracygrades7–8.Westminster,CA:TeacherCreatedResources,

•  Hobbs,R.&Moore,D.C.(2013).Discoveringmedialiteracy:Teachingdigitalmediaandpopularcultureinelementaryschool.ThousandOaks,CA:Corwin.

•  Poaer,W.J.(2016).Medialiteracy(8thed.).ThousandOaks,CA:Sage.•  Teeter,J.L.(2016).UsingWikipediatomakeEnglishacademicwriTngmeaningfulfor

undergraduates.InP.Clements,A.Krause,&H.Brown(Eds.).Focusonthelearner.Tokyo:JALT

Usefulwebsites

•  CenterforMediaLiteracy:www.medialit.org/reading-room/reading-room-arTcle-index

•  ProjectLookSharp:www.projectlooksharp.org

•  TheNewsLiteracyProject:www.thenewsliteracyproject.org

Youcanprintacopyofthisbibliography.Lookfor“Bibliography”intheWebinar7.3secTonofthe

AmericanEnglishWebinarsNingsite.

Photocredits

•  Thankstothephotographerswhopermiaedtheirworktobeusedunder

aCreaTveCommonsAaribuTonLicense.Youcanfindthesourceofeach

picturecrediteddirectlyontherelevantslide;detailedinformaTonis

availableonthenextslideandontheNingresourcepage.

–  AllphotosusedunderaCCBYlicense.Allphotosmodifiedbyconversionto16x9

dimensions.AllphotosmodifiedbyprintedaaribuTondirectlyonphoto.Somephotos

modifiedbytheaddiitonofprogram-relatedtextoverlaidontopofthem.

•  OtherphotosarefromaaribuTon-freesitessuchasPixabay,andvarious

open-sourcestockphotositessuchasHubspotandSplitshire.

Photocredits

DESCRIPTION SOURCE PHOTOGRAPHER URL

Manandwomanholding

newspapers Flickr emdot haps://www.flickr.com/photos/emdot/4368467

Beardedmanreading Flickr UlisseAlbiaT haps://www.flickr.com/photos/cyberuly/3240991428/

WomaninjeanswriTnginjournal Pixabay Stocksnap haps://pixabay.com/en/wriTng-writer-notes-pen-notebook-923882

InformaTonliteracy Flickr SergeMelki haps://www.flickr.com/photos/sergemelki/3440328630

Movietheater Flickr KennethLu haps://www.flickr.com/photos/toasty/1125019024

Manwithmagnifyingglass Flickr CaseyFleser haps://www.flickr.com/photos/somegeekintn/3709203268

Newspaperbeingreadbywoman Flickr ManeceDavid haps://www.flickr.com/photos/136801608@N08/23106362469/

Manreadingbooknearsubway Flickr JensSchoaKnudsen haps://www.flickr.com/photos/pamhule/4572715888

Cellphoneatsunset Lifeofpix JordanMcQueen hap://www.lifeofpix.com/photo/repeTTon/

Socialmediawoodendolls Flickr JDHancock haps://www.flickr.com/photos/jdhancock/6023780563

Socialmediamixer Flickr AlanO'Rourke haps://www.flickr.com/photos/toddle_email_newsleaers/16951422677/

CellphoneplusTV Flickr LoreVanCaenegem haps://www.flickr.com/photos/143911192@N02/31535468625/

Babywithcellphone Flickr futurestreet haps://www.flickr.com/photos/futurestreet/3334257292

Scalesbalancing Flickr ProcsilasMoscas haps://www.flickr.com/photos/procsilas/1283513775

Buildingsbytheseapanorama Flickr MikePhotoArt haps://www.flickr.com/photos/mikephotoart/12383682045

OrsonWellsspeakstoreporters

Wikimedia

Commons AcmeNewsPhotos haps://commons.wikimedia.org/wiki/File:Orson_Welles_War_of_the_Worlds_1938.jpg

Childreninclassroom

Wikimedia

Commons McKaySavage haps://commons.wikimedia.org/wiki/File:Tamil_Nadu_school_kids.jpg

Blankpaperandyellowpencil Flickr quacktaculous haps://www.flickr.com/photos/quacktaculous/3143079032

PublishingreflecTons Flickr Enokson haps://www.flickr.com/photos/vblibrary/4384436153

Childwrappedintowel Flickr STanDananbarger haps://www.flickr.com/photos/sTand/978030545

Floweragainstbluesky Flickr JoanneQEscober haps://www.flickr.com/photos/tacitrequiem/2970523639

Femalerocksinger Flickr DavidSkinner

Blurredwomanholdingcamera Flickr negaTvespace

Womenwithcellphones Flickr VascodeBondtMoysen

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