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SPONSORSHIP PROSPECTUS | 2018
ENGAGE
ABOUT USDubai Lynx is the MENA region’s meeting place for the creative and marketing community. Sister festival to the internationally renowned Cannes Lions and attended by global influencers – it is the regional hub for inspiration, celebration and for brands and agencies to do business.
The vibrant festival is a melting pot where ideas, brands and technology collide. It is a place for those to explore what it means to be creative today, as well as to debate what it might mean tomorrow.
OUR COMMUNITY The three day festival and exclusive awards bring together key influencers from big brands, agencies and government – both regionally and globally. Our community is credible, influential, innovative and creative.
OUR FESTIVAL Three days, five stages and over 40 hours of content from leading thinkers across creative agencies and brands. Our festival is where over 2400 attendees come to be inspired, find out about the latest industry innovations and network.
Running alongside our content stages we have our young talent competitions and student awards; marketing academies, think tanks, hosted lunches and breakfast sessions, hacks, start up academy and more.
From events specifically focused at Chief Marketing Officers from big brands and agency CEOs through to talent and training initiatives - the festival offers engagement for those across every level of the community.
Countries eligible to enter are as follows: Afghanistan, Algeria, Bahrain, Comoros, Djibouti, Egypt, Ghana, Iraq, Jordan, Lebanon, Libya, Kenya, Kuwait, Mauritania, Morocco, Mozambique, Nigeria, Oman, Pakistan, Qatar, Saudi Arabia, Somalia, Sudan, Tunisia, Turkey, UAE, West Bank & Gaza, Western Sahara, Yemen.
OUR AWARDS Our prestigious black tie Dubai Lynx Awards recognise the leading creative and media campaigns in the region. Judged by global industry leaders to the same stringent criteria as Cannes Lions – the awards are the most credible and recognised in the region. Bringing together C-suite level heads of agencies and senior marketers from brands, as well as those creating the work - the awards dinner is a night of celebration and networking for the whole industry.
OUR EXHIBITION Our exhibition allows our partners to actively engage and do business with our influential delegation, as well as showcase their products and services in a creative environment. Our exhibition is well recognised as being a place for new innovations and exciting activations.
OUR NETWORKING OPPORTUNITIES With receptions every evening of the festival, the awards and the well established after party – networking opportunities abound. From more formal one-on-one match making through to post festival drinks – networking is central to the festival.
A PLACE TO BE INSPIRED A HUB OF CREATIVITY
AN OPPORTUNITY TO EXPAND YOUR NETWORK A PLACE TO DO BUSINESS
WE ARE
DUBAI LYNX 2017 IN NUMBERS
2,691 AWARD ENTRIES
2,400+ DELEGATES
50PARTICIPANT COUNTRIES
5YOUNG CREATIVE
COMPETITIONS
2STUDENT AWARDS
165ENTRANT
COMPANIES
125 WORLD-CLASS
SPEAKERS
1,535 AWARDS CEREMONY
ATTENDEES
40+HOURS OF CONTENT
52GLOBAL JURORS
226AWARD WINNERS
17AWARDS CATEGORIES
10START UPS COMPETING
AT START UP ALLEY
5STAGES
26EXHIBITORS
DUBAI LYNX 2017 ATTENDEES
Freelancers and individuals: 3.35%
AGENCIES 39.66%
MARKETERS 16.25%
MEDIA OWNERS 21.47%
NOT FOR PROFIT / GOVERNMENT / EDUCATION 12.82%
PRODUCTION 9.80%
LebanonJordan
KSAOman
UAE
IranKuwaitEgyptAlgeria
Australia
Austria
Belgium
Bulgaria
China
Czech Republic
Denmark
FranceGermany
Turkey
Ghana
Greece
India
Ireland
Italy
Japan
Kenya
Lithuania
Mexico
Morocco
Nigeria
Norway
QatarPakistan
Poland
Serbia
Singapore
South Africa
Spain
Sudan
South Korea
Sweden
Netherlands
Tunisia
UK
USA
DUBAI LYNX 2017 PARTICIPANT COUNTRIES
ACME GROUP ADIDAS AL JAZEERA MEDIA NETWORKANGHAMI BAYT.COM BMW GROUP ME CAREEMCARAT CHEIL UK COTY MIDDLE EASTCHOUEIRI GROUPDENTSU AEGIS DUBAI AIRPORTS DUBAI FUTURE FOUNDATIONDUBAI MEDIA CITYDIFFDUBAI TOURISM EDELMAN ETHIAD AIRWAYS EXPO2020 FACEBOOK FCB SPAIN FP7FRAMESTORE VR STUDIO GEOMETRY GLOBAL GETTY IMAGESGOOGLE GREY MENA HAVAS
HILL+KNOWLTON STRATEGIESHORIZON FCB HSBC HUAWEI TECHNOLOGIES IBM IDEO IMPACT BBDO IPSOS ISOBAR MENA J. WALTER THOMPSON MENAJUMEIRAH GROUP KINGSTON STANLEY KUWAIT TELECOM - VIVA LENOVO ME LEO BURNETTMBC GROUP MCCANN WORLDGROUP MEDIAMONKS MASERATI MELTWATER MEMAC OGILVY & MATHERMINDSHARE MULLENLOWE MENA NATIONAL BANK OF KUWAITNESTLE UAE OGILVY AND MATHER AFRICAOMNICOM MEDIA GROUP PEPSIPHD
PROCTER & GAMBLE PUBLICIS MIDDLE EASTR/GA LONDON RED BULLROLLS ROYCE SAATCHI & SAATCHI SAMSUNG SAUDI TELECOM COMPANY SERVICEPLAN MIDDLE EASTSONY MUSIC ENTERTAINMENTSTARCOM MEDIAVEST GROUPTATA MOTORS TBWA\RAAD TECOM GROUP THE COCA-COLA COMPANYTHOMSON REUTERS TWITTER TWOFOUR54 UBER UM MENA UNILEVER UTURN ENTERTAINMENT VIRGIN MEGASTORE MENAVIRGIN MOBILE WEBER SHANDWICK WPP MENA WUNDERMAN DUBAIY&R DUBAI ZENITH
COMPANIES THAT ATTENDED
CONTENT
INSPIRATION STAGE REGIONAL STAGE
NETWORKING STAGE DATA X INNOVATION X TECH STAGE
FESTIVAL EVENTS
YOUNG LYNXCOMPETITIONS
LUNCH LUNCH HOSTED BREAKFAST
START UP ALLEY10 Start-ups participated in the Start-up Programme with one winning a place on the Cannes Lions Start-up Initiative.
THE EXHIBITION
Boomtown ProductionsChoueiri GroupCollectiveBKPCrowd AnalyzerDentsu Aegis NetworkDubai Media CityE-norFacebookFLC
Giga WorksIAA UAE ChapterMasar Print & PublishingMIS GulfMotivateOdience MediaTwitterUKTIUturn
Previous Exhibitors include:
DUBAI LYNX 2017 SPEAKERS INCLUDED
JOHANNES SEIBERTManaging Director,BMW Group ME
JAMBU PALANIAPPANRegional General Manager EMEA, UberEATS, Uber
ASAD REHMANExecutive Vice President,Unilever MENA
JEREMY PERROTTGlobal CCO,McCann Health
MOHAMMED ASSAFSinger, Winner of Arab Idol 2013
RAHA MOHARRAKYoungest Saudi female to climb Mt. Everest
SAMAR AKROUKGroup Director of Production, MBC Group
CHRISTIAN ANDERSENPortfolio Marketing Director, IBM MEA
PHILIPPE BLANCHARDSpecial Advisor, Expo2020 Dubai
KAY HSUGlobal Instagram lead, Creative Shop, Facebook
MALCOLM POYNTONGlobal CCO, Cheil Worldwide
BECHARA MOUZANNARCCO, Leo Burnett MEA & Publicis Communications
STEVE VRANAKISExecutive Creative Director, Google
MATT EASTWOODWorldwide CCO,J. Walter Thompson
SHERIF GHANEMMedia & Connections Manager, ME, Coca-Cola
SIMON GOODALLGlobal CSO,MullenLowe Open
ALI F. MOSTAFAFilm Director & Producer
SAMEER AL JABERIAssociate Creative Producer, twofour54 Abu Dhabi
DUBAI LYNX 2017 JURY PRESIDENTS
MATT EASTWOODWorldwide CCO, J. Walter Thompson
FILM, PRINT, OUTDOOR, RADIO, PRINT & OUTDOOR CRAFT AND INTEGRATED
BEN JONESformer Chief Technology Officer at AKQA
INNOVATION
NATHAN REDDYCCO & Founder, GRID Worldwide Branding and Design South Africa
DESIGN
GERRY BOYLECEO, Publicis Media Asia Pacific
MEDIA
DAVID BRAINPresident & CEO, Edelman Asia Pacific, Middle East & Africa, Hong Kong
PR
ROB DOUBALCo-President & CCO, McCann London
DIRECT, PROMO & ACTIVATION, INTERACTIVE AND MOBILE
JAMES BLANDExecutive Producer & Managing Partner, Blink Productions UK
FILM CRAFT
FREDDA HURWITZGlobal Chief Strategy Officer, Havas Sports & Entertainment UK
BRANDED CONTENT & ENTERTAINMENT
JEAN-PAUL BURGEChairman & CEO, BBDO Asia, Asia Pacific
CREATIVE EFFECTIVENESS
GLOBAL MARKETING REACHDubai Lynx runs an intensive marketing campaign in the run-up to the Festival and Awards, with substantial reach. In 2017 activities included:
Advertising in regional & international media
such as Gulf News, Al Bayan, Campaign
Middle East
Press coverage in leading national dailies
& trade publications
360 radio advertising campaigns aired on
Dubai Eye, Dubai 92, Virgin
Television adverts placed in elevators
across Dubai
Regular email marketing to targeted
audiences in both regional & global
databases
Printed marketing brochures
distributed across the MENA region
Full social media campaigns across
all platforms
Digital banners on event partners’
websites
Third party marketing distribution through key event partners including
the International Advertising Association,
Khaleej Times, Campaign, Bayt.com
Third party festival promotion by speakers
& event partners to their networks
Event marketing at industry events – including Cannes
Lions Festival
DUBAI LYNX 2017 FEEDBACKWhat 3 words would you use to describe the content you saw at Dubai Lynx 2017?
Relevantinspiring
CreativeInteresting
informativeEducational
Innovative
Useful
engaging
Social media
Thought
refreshing
provokingUnique
motivationaldiverse
EntertainingWonderful
presence
professional
Detailed
Passionate
Exciting
awakening
Mindopening
connecting
intriguing
Compelling
Dataled
Suprising
Stunning
Amazing
Gud
Regional
profsssional
organized
friendly
innovation
Thoughtful
Shyagency technologies
great
talksWorthwhileexperience
brilliant
intelligence
Smart
city
Influential
eclectic
inspirational
vibrant
strong
enlightening Colourful
Wellpresented
good
organizationarrangement
client
entertainment
Targeted
Intellectual
Futuristic
Creativity
Joyful
Sucessfulstories
Inspring
Network
fresh
invigorating
excellent
Empowering
FunLearn
Ideas
motivating
ontrend
digital
DUBAI LYNX 2018SPONSORSHIP OPPORTUNITIES
PREMIUM PARTNERS
The Dubai Lynx Awards continue to set a benchmark for excellence in creative communications in the
Middle East and North Africa. Its 18 different entry sections recognise every single facet of the industry.
The winners receive their awards live on stage at a ceremony with the region’s creative community
gathered together to celebrate MENA’s best creative work.
2018
Headline Sponsor Price on Application
Co-Sponsorship* US $140,000
Luxury Automotive Partner US $75,000
Translation Partner US $50,000
Data x Innovation x Tech US $50,000
Regional Stage US $50,000
Category Partner / Special Awards US $37,500
*Maximum of four co-sponsors
The entry sections in 2018 are:
Branded Content & Entertainment / Creative Effectiveness /
Design / Direct / Film / Film Craft / Health / Innovation /
Integrated / Interactive / Media / Mobile / Outdoor / PR / Print &
Publishing / Print & Outdoor Craft / Promo & Activation / Radio
Special Awards:
Grand Prix For Good
Independent Agency of the Year
Lynx Palm
Media Agency of the Year
TALENT & TRAINING
The Dubai Lynx Academies and Competitions are dedicated to nurturing up-and-coming talent from across the region. Promising students, young creatives, marketing
talent, account managers and directors have the chance to receive advice from industry greats, to hone their talent and to have this spotted on the world stage.
COMPETITIONS
Young Lynx Media Sponsor $35,000
Young Lynx PR Sponsor $35,000
Young Lynx Print Sponsor $35,000
Young Lynx Integrated Sponsor $35,000
Start Up Alley $50,000
TRAINING
Lynx Academy Sold
Future Leaders of Marketing $45,000
Think Tank Sold
Digital Lab $45,000
Arabic Creative Academy $45,000
DUBAI LYNX 2018 SPONSORSHIP OPPORTUNITIES
STUDENTS
Student Print Award Sponsor $37,500
Student Integrated Awards Sponsor $37,500
University of the Year $30,000
School Print Award $32,500
Students Review Day $30,000
NETWORKING OPPORTUNITIES
Dubai Lynx presents the perfect opportunity to increase your contact list. The networking opportunities at Dubai Lynx are endless.
The Festival presents an unparalleled opportunity for industry members to interact at a senior level in an open and relaxed environment; From networking evenings, lunch meetings
on Fort Island to your very own bespoke networking area within the main Festival Hall or the Festival Village, there are countless places to make worthwhile connections.
IN THE FESTIVAL HALL*
Networking Area (12SQM) $16,000
Networking Area (16SQM) $18,500
Networking Area (25SQM) $27,500
IN THE FESTIVAL VILLAGE*
Networking Area (12SQM) $14,000
Networking Area (16SQM) $17,000
Networking Area (20SQM) $19,500
Networking Area (25SQM) $22,500
FESTIVAL / AWARDS FOYER **
Branding wall 1 $18,000
Branding wall 2 $15,000
Networking Area (12SQM) $20,000
NETWORKING EVENTS
Networking Lounge Sponsor $60,000
Breakfast events SOLD
Private Lunch $40,000
Sundowner Sessions $40,000
Lunch with your Chief Creative Officers $40,000
*All build to adhere to Dubai Lynx guidelines. We provide floor space and electrical power only.
*Set up from 8am on Saturday 10th March, and build by 8pm that night. Tear down between 6pm and 8pm Tuesday 13th March.
**Set up from 3pm on Friday 9th March, to be completed by 12pm on Saturday 10th March. Break down between 1am and 5am Thursday 15th March.
DUBAI LYNX 2018 SPONSORSHIP OPPORTUNITIES
BRANDING AND ADVERTISING OPPORTUNITIES
With more than 4000 unique visitors to the Festival and Awards Ceremony each year, we can offer brands who want to be associated with the event countless opportunities to
promote themselves using traditional branding around the venue.
IN THE FESTIVAL HALL
Outside Main Entrance FROM US $15,000
Lanyards Sponsorship US $25,000
Delegate bags US $20,000
Back of the Badge Sold until 2019
Get Charged – Mobile Phone Charging US $25,000
Branded Fridges & Water Supplier US $30,000
WIFI Sponsorship US $30,000
App Sponsorship US $20,000
DUBAI LYNX 2018 SPONSORSHIP OPPORTUNITIES
BESPOKE SOLUTIONS
Let us know your specific objectives and message for the market and the Dubai Lynx
Sponsorship team will endeavour to come up with bespoke solutions.
We have extensive experience organising a huge range of sponsorship projects and
encourage new unusual and creative ideas.
DUBAI LYNX 2018 SPONSORSHIP OPPORTUNITIES
SAMPLE PACKAGES
Category Sponsorship Package
Prior to the Festival
• Logo on the relevant entry sections of the Dubai Lynx website with a web link to a web page of the
sponsors choice (but not on the entry form)
• Logo on all printed documents pertaining to the sponsored category
• Logo on all emails sent to our full database regarding entries (as category partner)
At the Festival (11–13 March)
• Sponsor to receive 12 Delegate Passes to the festival
• A full page advert in the Official Festival Programme
• Logo on Partners posters erected around the festival (as category partner)
• Logo on signage pertaining to the sponsored category exhibition area
• Logo on Partners page in the Official Festival Programme (as category partner)
At the Awards (14 March)
• Table for 12 guests at the Awards Ceremony
• Logo on sponsor logo loop to be played during dinner at the Awards Ceremony (as category partner)
• Logo in the Awards brochure placed on the tables at the Awards Ceremony (as category partner)
• Logo on credit screens during the category presentation at the Awards Ceremony
• Logo on Partners posters at the event
Post Event
• Logo on sponsored category section of Dubai Lynx winners’ section of the website post-event,
with a web link to a page of sponsors choosing until the launch of the 2019 event
DUBAI LYNX 2018 SPONSORSHIP OPPORTUNITIES
DUBAI LYNX 2018 SPONSORSHIP OPPORTUNITIES
NETWORKING AREA
Prior to the Festival
• Logo on the Partners page of the Dubai Lynx Website (as Networking sponsor)
• Logo on pre-event marketing and direct mail as relevant (as Networking sponsor)*
• Logo on email marketing as appropriate
At the Festival (11 – 13 March)
• Sponsor to receive four Delegate Passes to the festival + two exhibitor passes
• A full page advert in the Official Festival Programme
• Logo on all partners posters at the Festival
• Logo on Partners page in the Official Festival Programme
• Networking Area (as per chosen size)**
At the Awards (14 March)
• Two seats at the Awards Ceremony***
• Logo on sponsor logo loop to be played during dinner at the Awards ceremony
• Logo in the Awards brochure, placed on the tables at the Awards ceremony
Post Event
• Sponsor logo to remain on the Dubai Lynx official website until the launch of the 2019 event
*This does not include print advertising or web banners.
** Exhibitor passes will be given to the exhibitors who will run and operate the networking booth for the stand and they will be given Exhibitor badges which will give them the accessibility to attend all of the stages sessions except for the networking events.
***Additional seats can be purchased.
SHORTLIST EXHIBITION
MALETOILETS
FEMALETOILETS
INSP
IRIR
ATIO
NSTA
GE
REGISTRATION DESK
COFFEE BAR
LEO BURNETTLYNX ACADEMY
STARCOMFUTURE TALENT
ACADEMY
TWITTERLIVE
STAIRS UP TO YOUNGLYNX BRIEFING & JUDGING
FESTIVAL VILLAGE
PRESSCENTRE
ENTRANCE
YOUNG LYNX COMPETITIONS ZONE
CO
FFEE
MEETINGPODS
STAIRS UP TO YOUNGLYNX BRIEFING & JUDGING
REHEARSAL ROOMS
SCREENING KIOSKS
START UP ALLEYSpeaking Stages
Networking Stands
Services
Academies & Competitions
Press & Announcements
Registration
FESTIVAL HALL
DUBAI LYNXRESTAURANT
FORT ISLAND
CATERING
NET
WO
RKIN
GST
AG
E
INFO HUB
NETWORKINGLOUNGE& CAFE
DATA X INNOVATION X TECHSTAGE
REGIONALSTAGE
DUBAI LYNX MAP
Festival Village
Festival Hall
OUR PARTNERS
FLC GROUP
MEDIA PARTNERS
MEDIA SUPPORTERS
ASSOCIATION PARTNERS
Studentalkwww.studentalk-online.com
www.dubailynx.com @dubailynx @dubailynx Dubai Lynx Dubai Lynx
CONTACT US
FAHEEM CHOWDHURYRegional Sales Manager
Faheemc@dubailynx.com +971 50 558 1523
THEA SKELTONFestival Director
Theas@dubailynx.com +971 4 427 3090
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