View
685
Download
5
Category
Preview:
DESCRIPTION
Citation preview
1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
De strategische waarde van social relationship management
Marc DirksRobert van de Steeg
2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
33% of brand followers are interacting
with brands *
70% of marketers have little
understanding of social media conversations happening around
their brand **
PEOPLE ARE TALKING SOCIALLY ABOUT YOUR BRAND
• Source: Consumer behavior study on Twitter conducted by Constant Contact® and research firm Chadwick Martin Bailey** Source: Alterian’s 8th annual marketer survey, January 2011
4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
58% of Facebook users have
"liked" a brand
42% have mentioned a brand in
a status update
39% of Twitter users have
tweeted about a brand
PEOPLE ARE TALKING SOCIALLY ABOUT YOUR BRAND
* Source: Ask Your Target Market
5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
I ns tagram
Social Engagement: Channels and Technologies
G o o g l e +
FacebookAdvertisements
GamesCuration
MixiSocial Marketing
U R L S h o r t e n e r s
Search Engine Optimization
S o c i a l P u b l i s h i n g
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.5
G a d g e t s
Renren
Promotions
YouTubeLinkedIn
T u m b l r
6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
I ns tagramG o o g l e +
FacebookAdvertisements
GamesCuration
MixiSocial Marketing
U R L S h o r t e n e r s
Search Engine Optimization
S o c i a l P u b l i s h i n g
G a d g e t s
Renren
Promotions
T u m b l r
Social Interactions: Orchestrate and Engage
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.6
ANALYZE SENTIMENT
LISTEN
RESPOND
EXTRACT THEMES
ANALYZE INFLUENCE
MONITOR
COLLECT SOCIAL DATA
7 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Social HR
Social Selling
Social Marketing
Social Commerce
Social Recruiting
Social Collaboration
Social Service
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.7
SOCIAL FOR THE ENTERPRISE
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.8
ERP
Marketing
Sales
Service
HCM
Talent
Embedded Social
Experience
All Domains Embedded to Social Technology
The Enterprise SRM Suite provides a framework for company wide integration into one seamless system
9 | © 2012 Oracle Corporation | Confidential – Oracle Internal
Social part of Customer Experience
Mobile
SocialIn Store Contact Center
Field Service
Direct Sales
Channel SalesWeb
CX Foundation
CX for Marketing
CX for Commerce
CX forSales
CX forService
10 | © 2012 Oracle Corporation | Confidential – Oracle Internal
Customer Cases
11 | © 2012 Oracle Corporation | Confidential – Oracle Internal
Oracle Social Relationship ManagementA Significant Opportunity for Oracle Customers
12 | © 2012 Oracle Corporation | Confidential – Oracle Internal
Some Customer Examples
13 | © 2012 Oracle Corporation | Confidential – Oracle Internal
SRM Suite of Products
ORACLE CLOUDSRM Suite
Social NetworkSocial Data
Social Engagement and Monitoring
Social Marketing
14 | © 2012 Oracle Corporation | Confidential – Oracle Internal
Demo
15 | © 2012 Oracle Corporation | Confidential – Oracle Internal
Demo flow: We have a new Product!!
CRM database
Leads
16 | © 2012 Oracle Corporation | Confidential – Oracle Internal
Why Oracle – visit us today!!
1.To win a Cloud Flight2.Oracle is serious about Social, and so
are you3.Oracle wants to earn money from
Social, and so are you
17 | © 2012 Oracle Corporation | Confidential – Oracle Internal
STAY CONNECTED WITH ORACLE’SCUSTOMER EXPERIENCE
Read blogs.oracle.com/CX
Watch youtube.com/OracleCX
Follow twitter.com/OracleCX
Join facebook.com/OracleCustomerExperience
Learn oracle.com/CX
18 | © 2012 Oracle Corporation | Confidential – Oracle Internal
Recommended