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8/4/2019 Engineering Project Management Hypothetical)
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Engineering Project ManagementHypothetical
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INTRODUCTION AND CONCEPT
EXECUTIVE SUMMARY
Our company 3DV (3 Dimensional Vision) is based at Kuala Lumpur, Malaysia; it was setup up in year
1990 by Mrs. Natasha Fox. We are into manufacturing and research & development (R & D) of visual
systems. The company consists of around 300 employees at this particular moment (March, 2010), the
key members of the company are the CEO (Mrs. Natasha), CIO (Ms. Leila), CFO (Mr. Mpelwa) and CTO
(Mr. Arjun). In the first year of operations company reached $ 1,000,000 sales. Over next few years
the margin of profit rose consistently. Currently our sales are over $10,000,000 all over the world.
The Board of Directors (Natasha, Arjun, Mpelwa and Leila) of the company has decided that the team
should come up with a novel product concept which can be worked upon and launched in the market
in a years time so, as to have greater profit margins in the coming years.
So after doing the research the team has come up with a one of its kind product concept known as
VGen Induced which is 3D virtual reality physical presence device working on induced current and
solar energy. It is an electronic entertainment device aimed or targeted for the age group between 16-
70 years but its main target market would be that between 16-35 years. As this age group is more into
electronic entertainment and futuristic technology. As its a sophisticated device so cant be targeted
for age group below 16 years. This device can also be successfully implemented into medical,
educational, scientific and defense use too.
Organization (Company) Hierarchy
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Abbreviations
CEO - Chief Executive Officer
CFO - Chief Financial Officer
CIO - Chief Information Officer
CTO - Chief Technical Officer
Q & A Manager Quality Assurance Manager
PR - Public Relations
HR - Human Resources
OTR - Off- the- Record
Inv Rel. - Investment Relations
SW - Selected Works
SER - Services
The company uses functional organization structure with the main head being the CEO with CIO, CFO
and CTO reporting directly to him/her. The CIO heads the information sector, the CFO heads the
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financial sector and the CTO heads the technical sector. All of them work together to obtain the
common target or goals set in the board meetings. Each department has its own target to achieve, but
the final target (decided in board meetings) is one which can be achieved by co-operations between
all the various departments. This time the final target is to come up with the novel product concept
which can be launched in market in a years time.
OBJECTIVES
All men seek one goal: success or happiness. The only way to achieve true success is to express
yourself completely in service to society. First, have a definite, clear, practical ideal-a goal, an
objective. Second, have the necessary means to achieve
Aristotle
Here are the objectives set by the company:
1. Customer loyalty:
We earn customer respect and loyalty by consistently providing the highest quality and value.
So that they put their trust in our company and never feel cheated upon.
2. Profit:
We achieve sufficient profit of finance growth, create value for our shareholders.
3. Growth:
We recognize and seize opportunities for growth that builds upon our strengths and
competencies.
4. Global citizenship:
We fulfill our responsibility to society by being an economic, intellectual and social asset to
each country and community where we do business.
5. Commitment to employees:
We demonstrate our commitment to employees by promoting and rewarding based on
performance and by creating a work environment that reflects our values.
6. Leadership capability:
We develop leaders at all levels that achieve business results, exemplify our values and lead
us to grow and win.
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7. Market leadership:
We lead in the marketplace by developing and delivering useful and innovative products,
services and solutions.
8. Ecological:
We create products which are environment friendly at local and global levels.
9. Product design:
We design products which are creative and innovative, original ideas. To increase their life and
reduce the potential waste.
10.R & D:
We develop new and original technologies which help to attain above objectives.
SURVEY
Before starting to work on creating a visual entertainment product we held a survey, so as to know
what people actually want, we wanted to have some basic idea. So here are survey questions:
SURVEY DATA SHEET
3DV, a Kuala Lumpur based company, is into research and development and manufacturing of visual systems.
The company is in the midst of developing a new product and would like to know the customer needs first
therefore is carrying out a survey.
Please kindly fill out the questionnaire below. Your cooperation is highly appreciated:
Name: .............................................................................................
Address: ..
Occupation: ..
Please tick ()the option which applies to you:
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1. What is your gender?
Male Female
2. Which age group do you belong to?
16 20yrs 21 35yrs 36 45yrs 46 55yrs 50yrs and above
3. Do you like electronic gadgets?
No Yes A little Obsessed
4. Where would you use your gadget for entertainment?
Indoor Outdoor Both
5. How would you like your gadget to be?
Flashy Simple Aggressive Cute
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Vintage
6. Which features would you want in your electronic gadget?
..
..
..
7. How often do you get time for personal entertainment?
Seldom Moderate A lot Never All the time
8. What form of personal entertainment do you prefer?
Reading novels Watching movies Playing video games Listening to music Indulging in anything educational
9. Which of the following type of vision gadget would you like to see in the future?
Night vision 3D vision 3D virtual reality vision X-Ray vision Magnification vision
10. How long a product life would you desire for your product to have?
2yrs
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4yrs 6yrs 8yrs
11. What is the maximum price you can afford for a gadget?
$4000 $3800 $3500 $3000
ANALYSIS OF VOICE OF CUSTOMER
The voice of the customer is the term used to describe the stated and unstated customer needs or
requirements. The voice of the customer can be captured in a variety of ways: direct discussion or
interviews, surveys, focus groups, customer specifications, observation, warranty data, field reports,
etc.
In this particular research we used surveys to capture the voice of customers by handing out
questionnaires to 100 people in different locations like the train station, colleges, food courts, sports
club etc.
Below are the results we got from the survey:
1. What is your gender?
a. Male
b. Female
a
65%
b
35%
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2. Which age group do you belong to?
a. 16 20yrs
b. 21 35yrs
c. 36 45yrs
d. 46 55yrs
e. 55yrs
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