*ENKI ASKUM//AFRICA.2013

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Shot in the Omo Valley Ethiopia, this campaign reflects the stunning raw beauty of an ancient people. A journey into the land of the Mursi Tribe. My deep fascination with tribes and indigenous people lead us to Africa for our first campaign. I had been researching the tribes of the Omo and knew that’s where we would be headed. It was such an amazing journey with such incredibly beautiful people, however we had no idea how hard it would be. From being mistaken for illegal journalists and followed by undercover police for days in the capital Addis, to being harassed by hardcore mafia in Jinka. We knew it would all be worth it though once we reached the Mursi Tribe. A huge thank you to the amazing photographer Sarah Christensen, our dear friend and guide Emanuel Cheneke, and also the Mursi Tribe for a truly amazing experience.

Citation preview

Shot in the Omo Valley Ethiopia, this campaign reflects the stunning raw beauty of an ancient people. A journey into the land of the Mursi Tribe.

My deep fascination with tribes and indigenous people lead us to Africa for our first campaign. I had been researching the tribes of the Omo and knew that’s where we would be headed. It was such an amazing journey with such incredibly beautiful people, however we had no idea how hard it would be. From being mistaken for illegal journalists and followed by undercover police for days in the capital Addis, to being harassed by hardcore mafia in Jinka. We knew it would all be worth it though once we reached the Mursi Tribe. A huge thank you to the amazing photographer Sarah Christensen, our dear friend and guide Emanuel Cheneke, and also the Mursi Tribe for a truly amazing experience.

Hesiod

A Greek poet and scholar who brushed shoulders with Homer, and is considered an authority on Greek mythology, early economics, agriculture and time-keeping.

*Hesiod

Atomists

Atomists

Pagan philosopher Simplicius was a writer and teacher who analysed the work of notable predecessors like Plato and Aristotle.

*Simplicius

Revered for his mathematical prowess, Pythagoras was an Ionian Greek who contributed much to philosophy, religion and natural philosophy in ancient Greece.

*Pythagoras

Aside from being a philosopher, theologian and poet, Xenophanes had an incurable wanderlust.

*Xenophanes

Pythagoras

The Atomists were a group of ancient Greek philosophers who pioneered the concept of the philosophical atom, which they thought to be indivisible, immutable and indestructible.

*Atomists

Simplicius

Xenophanes

Hesiod

Matte Black

Atomists

Black and Cedar

Hesiod

Matte Pink

Atomists

Matte Mint

Hesiod

Tort

Atomists

Tort

Pythagoras

Gloss Black

Pythagoras

Matte Black

Pythagoras

Tort

Simplicius

Black and Cedar

Xenophanes

Gloss Black

Simplicius

Matte Black

Xenophanes

Matte Black

Simplicius

Matte White

Xenophanes

Tort

As with all ENKI’s designs, every pair is handcrafted using the finest acetates and antique gold and silver detailing.

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