Enterpreneur - hazem - power of strategic innovation - aligning phase

ALIGNING PHASE

ALIGNING PHASE

Aligning with senior mgt on the proposed strategic

frontiers to be explored

Identifying the company’s strategic frontiers

Benefits of having a clearly defined corporate strategy

New corporate strategy

Vs.

1. Current corporate strategy

New corporate strategy

Vs.Initiatives business opportunities beyond current corporate

strategy

the execution of current strategy will not provide the growth

outside current corporate st. Outside preview of senior mgt, outside the comfort zone of the organization

Where

When

Why

1. Current corporate strategy

New corporate strategy

Vs.company’s attitudes

towards strategic innovation (encourage vs.

prefer shorter tether) creative tension

importance

Entrepreneur’s Workshop Powered By SIFE Session 3

We Assume the FUTURE Based on

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Moan

Situation

Plumbing

Fixture

Faucet

Quality

Market

Place

Style

What is next for your company? “more of the same”

3.1 Beyond incrementalism

A strategic frontier is that unexplored are of potential growth that lies between today’s business and tomorrows opportunities

Mississippi expedition

your business’s ( TERRA INCOGNITA)

Entrepreneur’s Workshop Powered By SIFE Session 3

Valuable

Frontiers

Product

category

Target

Audience

Distribution

Channel

Manufacturing

process

P&G 3

level

New

Platform

New

Project

New

Product

P&G

3

level

New

Platfor

m

New

Project

New

Product

Com

pany S

pecif

ic •Product

•P. Catagory

•Distribution

channels

•Manufacturing

process

•Technology

Com

pany G

eneri

c •Franchising

•Mass

customization

•Out sourcing

•Partnership

•Patent

exploration

•service

Mark

et

Pla

ce •A.I

•Biotechnology

•Genomics

•Internet

•Nanotechnology

•Smart materials

•Wireless

communication

•automation

The cash cow running dry before the bet’s are ready

Entrepreneur’s Workshop Powered By SIFE Session 3

If the senior mangers

communicate with the

discovery team the Process

will Be

5.1 INTERNAL SOURCES:

1. Management interviews “perceptions”

Listen behind the words and the response of the managers, also take care that not all managers will accept the concept of future opportunities

2. Company vision and mission statement

5.1 INTERNAL SOURCES:

Mission statement resample the vision of the company

3. Corporate drawing boards “R&D”

5.1 INTERNAL SOURCES:

New Product Development New Marketing New Product Idea

4. Redefine business “Business hierarchy”

5.1 INTERNAL SOURCES:

Chris Zook’s business definition:It accurately is a way of creating a logical hierarchy of territories in and around your core business that help you target wise investment

5. Intranet

5.1 INTERNAL SOURCES:

Ask Employees about their ideas to gain

Reflect company Myopia “NO FUTURE”.

Vs.

5.2 EXTERNAL SOURCES:

5.2 EXTERNAL SOURCES:

1. Trend research

Trends in various culture or society, life style, ordemographic

5.2 EXTERNAL SOURCES:

2. Technology research

• Internet

• Suppliers

• Vendors

• Other

Companies

• Scientific

laboratories

Scout team

• Technology

• Alliances

• Partners

Promising need• Knowledge

• Insights

Benefits

5.2 EXTERNAL SOURCES:

3. Business Model research

5.3 PRIORITIZE THE STRATEGIC FRONTIERS

SizeDegree of

innovation

Fit Current

strategy

Consistency

with today

business