Entertainment & Marketing

Ch 10

ENTERTAINMENT MARKETING

98% of all Homes have at least one TV

People spend (on avg.) 3 hours a day watching TV

Developing, Promoting, & Distributing Good/Services to satisfy customers through Entertainment

Entertainment includes:

Television / Radio / Music / Newpaper-Magazine / Video Games / Films

Entertainment Industry $200 billion

Main Goal provide diversion, excitement & amusement

Celebrities, Cartoon Characters, Water Parks, Video Games, Concerts, Festivals

MEDIA & ENTERTAINMENT

Film, TV, Radio, Publishing Media, Internet

INFLUENCES OF ENTERTAINMENT

Hasta la vista, baby! I’ll be back!

Baggy-pants

http://rds.yahoo.com/_ylt=A2KJkIZ8T0JNokgApsOjzbkF/SIG=1382j25lk/EXP=1296277756/**http%3A/taylorsworkshop.com/wp-content/uploads/2010/09/epic-fail-baggy-pants-fail.jpg

http://rds.yahoo.com/_ylt=A2KJkIZvT0JNaE4AAWGJzbkF;_ylu=X3oDMTBqaWRlZWhnBHBvcwMxOQRzZWMDc3IEdnRpZAM-/SIG=1k3d7khc8/EXP=1296277743/**http%3A/images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dbagg%252Bpants%2526ei%253DUTF-8%2526fr%253Dyfp-t-701%26w=468%26h=614%26imgurl=img.dailymail.co.uk%252Fi%252Fpix%252F2007%252F06_02%252Fbaggypants1306_468x614.jpg%26rurl=http%253A%252F%252Fwww.dailymail.co.uk%252Fnews%252Farticle-461775%252FLouisiana-town-bans-overly-saggy-pants.html%26size=44KB%26name=baggy%2Bpants%26p=bagg%2Bpants%26oid=6fb52a3cf2c4bf394f33ad6ef52829a2%26fr2=%26spell_query=baggy%2Bpants%26no=19%26tt=38000%26sigr=12qm7mfhe%26sigi=11vs0v1u6%26sigb=12f9tmfo4%26.crumb=R1nLNvWrK6k

http://rds.yahoo.com/_ylt=A2KJkIbFT0JNP0YA3emjzbkF/SIG=1375ff33o/EXP=1296277829/**http%3A/thisisbeirut.files.wordpress.com/2010/09/terminator-i-ll-be-back-posters.jpg

http://rds.yahoo.com/_ylt=A2KJkK2sUUJN4EQAafejzbkF/SIG=13shd1gi9/EXP=1296278316/**http%3A/music.ekalaam.com/English/U2/Hasta%2520La%2520Vista%2520Baby!/Hasta%2520La%2520Vista%2520Baby.jpg

Fads short-term popular trends

http://rds.yahoo.com/_ylt=A2KJkIegUkJNU0IAFsmjzbkF/SIG=12gg54prg/EXP=1296278560/**http%3A/storage.people.com/jpgs/20091019/20091019-750-126.jpg

http://rds.yahoo.com/_ylt=A2KJket.U0JN5E4AFbKJzbkF;_ylu=X3oDMTBqaWRlZWhnBHBvcwMxOQRzZWMDc3IEdnRpZAM-/SIG=1im24ngt9/EXP=1296278782/**http%3A/images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253DFads%252B90s%2526ei%253Dutf-8%2526fr%253Dyfp-t-701%26w=400%26h=400%26imgurl=www.my-batteries.net%252Fimages%252Flaserpoint%252Fred-laser-pointer-with-key-chain.jpg%26rurl=http%253A%252F%252Fchildrenofthenineties.blogspot.com%252F2010_01_01_archive.html%26size=18KB%26name=...%2Bof%2Bthe%2B90s%253A%2B...%26p=Fads%2B90s%26oid=7283d9b066312f28b7f026649b50ad8e%26fr2=%26no=19%26tt=287%26sigr=1215up10b%26sigi=12b0majkm%26sigb=12dnfue6a%26.crumb=R1nLNvWrK6k

http://rds.yahoo.com/_ylt=A2KJket.U0JN5E4AEbKJzbkF;_ylu=X3oDMTBqdGFzdWxiBHBvcwMxNQRzZWMDc3IEdnRpZAM-/SIG=1gma0smb0/EXP=1296278782/**http%3A/images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253DFads%252B90s%2526ei%253Dutf-8%2526fr%253Dyfp-t-701%26w=307%26h=379%26imgurl=www.puppetstudio.com%252FFurby.jpg%26rurl=http%253A%252F%252Fwww.absolutepunk.net%252Fshowthread.php%253Ft%253D1428541%26size=25KB%26name=Childhood%2BToys%252FF...%26p=Fads%2B90s%26oid=a486c39cd69c9bacf56743a95af13179%26fr2=%26no=15%26tt=287%26sigr=11kv48h2p%26sigi=10uro0qcv%26sigb=12dnfue6a%26.crumb=R1nLNvWrK6k

http://rds.yahoo.com/_ylt=A2KJkIfbU0JNh0IA2.OjzbkF/SIG=13piernik/EXP=1296278875/**http%3A/4.bp.blogspot.com/_s9MlReYeTYE/SaQ3CqOrlAI/AAAAAAAAACo/IcfzfkuSzxY/s320/PowerRangers700021.jpg

http://rds.yahoo.com/_ylt=A2KJkIcLVEJNGUMAqNijzbkF/SIG=12jtqdmjt/EXP=1296278923/**http%3A/billstones.files.wordpress.com/2008/05/ninja-turtles.jpg

ENTERTAINMENT MKTG CONCEPTProvide what the public wants

Selling entertainment is challengingShort Shelf life

http://rds.yahoo.com/_ylt=A0S020zpVEJNxQIAxgijzbkF/SIG=1414licr5/EXP=1296279145/**http%3A/images2.fanpop.com/image/photos/9800000/Shrek-Forever-After-2010-upcoming-movies-9873747-1280-1024.jpg

http://rds.yahoo.com/_ylt=A0S020z9VEJNW3sAmzajzbkF/SIG=12pp9vnnh/EXP=1296279165/**http%3A/datenightmovie.files.wordpress.com/2010/04/date-night-2010.jpg

http://rds.yahoo.com/_ylt=A0S020wSVUJNRHkAfPOjzbkF/SIG=13uiqevr2/EXP=1296279186/**http%3A/www.thefilmgeeks.com/wp-content/uploads/2010/04/clash-of-the-titans-2010-20091211065924947_640w.jpg

ECONOMICS of ENTERTAINMENTTV, DVD Movie, Theater, Concert, Amusement Park

Entertainment & Sports rely on customers spending discretionary income

Concessions have extremely high markup

Merchandising is large part of industryCross-Selling – selling additional related

products tied to one name

http://www.mesh-box.com/wp-content/uploads/2010/04/mum-pirates.jpg

http://www.thetransformers.net/wp-content/uploads/2009/05/74938468.jpg

http://rds.yahoo.com/_ylt=A0S020seW0JNywQAlDeJzbkF;_ylu=X3oDMTBqOXIyZDJhBHBvcwM0NQRzZWMDc3IEdnRpZAM-/SIG=1lo82m6uu/EXP=1296280734/**http%3A/images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dmcdonalds%252Bmovie%252Bmerchandising%2526b%253D43%2526ni%253D21%2526ei%253Dutf-8%2526y%253DSearch%2526xargs%253D0%2526pstart%253D1%2526fr%253Dyfp-t-701%26w=400%26h=414%26imgurl=26.media.tumblr.com%252Ftumblr_l5zh7942W21qc7asqo1_400.jpg%26rurl=http%253A%252F%252Fmorethanshoes.wordpress.com%252Ftag%252Fnike-dunks%252F%26size=99KB%26name=How%2Bmany%2Bmore%2Bpa...%26p=mcdonalds%2Bmovie%2Bmerchandising%26oid=b30e6e20b22d4525a62eadda8ae4d90c%26fr2=%26no=45%26tt=345%26b=43%26ni=21%26sigr=11i3gbflm%26sigi=11ms4rojt%26sigb=147ju1g0u%26.crumb=R1nLNvWrK6k

http://rds.yahoo.com/_ylt=A0S020uBW0JNqQkA0eCjzbkF/SIG=132fjibbj/EXP=1296280833/**http%3A/i.ebayimg.com/07/!B9iO9r!!mk~$(KGrHqIOKiwEzSKiJTJ%2BBM6GDU0gcQ~~0_3.JPG

http://rds.yahoo.com/_ylt=A0S020vRW0JNzQQACSaJzbkF;_ylu=X3oDMTBqODFpbHJpBHBvcwMzMQRzZWMDc3IEdnRpZAM-/SIG=1o6vbk4ik/EXP=1296280913/**http%3A/images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253Dburger%252Bking%252Bmovie%252Bmerchandising%2526b%253D22%2526ni%253D21%2526ei%253Dutf-8%2526y%253DSearch%2526xargs%253D0%2526pstart%253D1%2526fr%253Dyfp-t-701%26w=319%26h=234%26imgurl=i389.photobucket.com%252Falbums%252Foo332%252FTSTPost%252FMerchandise%252Ftwilight_burgerking.jpg%26rurl=http%253A%252F%252Ftwilightseriestheories.com%252F2009%252F07%252F23%252Fnew-moon-burger-king-tie-in%252F%26size=20KB%26name=...%2BMerchandise%2B...%26p=burger%2Bking%2Bmovie%2Bmerchandising%26oid=c5b3ff9cbb69c62c3bdf2d14e73aedb5%26fr2=%26no=31%26tt=146%26b=22%26ni=21%26sigr=129r11a6c%26sigi=12d2dctpu%26sigb=149ftsnuo%26.crumb=R1nLNvWrK6k

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