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http://eventstrategysolutions.com - Setting up your event strategy has a big impact not only on the planning of your seminar, but also on your overall profits. Before you even start thinking of setting a date and contracting a venue, you need to know the type of event and how many attendees you want. You also have to be clear on the transformation you take your audience through.
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Setting Up Your Event StrategyBy Daphne Bousquet, CMP
If hosting a workshop or seminar is one of your goals, you have much to do
Planning an event consists of many moving parts
It is easy for things to fall through the cracks
Before you even start thinking of setting a date
and contracting a venue,
you need to ask yourself three questions
Question #1:What kind of event do I want?
What is the structure for your seminar?
Is this going to be an intensive training bootcamp,
or will you also have an offer for your audience
Are you planning to have speakers at your event
to complement your content?
Will the speakers make an offer as well?
This changes your pricing structure
If you are not asking your attendees to
work with you any further,
you will have to charge more for your seminar
than if you are counting on back of the room sales
Question #2:How many people do
I want to have at my seminar?
Not every lucrative seminar needs to have 100 attendees
That is the biggest misconception I see among my clients
You can make high 5 figures or even six figures
from a small audience
It all depends on your topic,
how your seminar will improve your audience’s lives
and your revenue streams
Your ticket sales and the back of the room sales
are not your only revenue stream options
And it doesn’t take a genius to figure out that,
the more revenue streams you add to your seminar,
the more profitable it will be
Question #3:What is the transformation
I will take my audience through?
How will your seminar improve your audience’s life?
What is the big benefit you offer your attendees?
Your seminar is the solution to a problem that your audience has
If you are a business coach it can be getting more clients
If you are a life coach or relationship coach
you can help people feel loved
You have a unique solution that your attendees want
Focus on your big benefit
in the name of your seminar and all your marketing materials.
When you ask these questions before you start any planning
you will be in a better position to really be successful
with your seminar
Many times, the difference between
a six figure seminar
and one that barely breaks even,
lays in the foundation of your event
Taking a couple of hours to set up the
strategy of your event
has a big impact not only on the
planning of your seminar,
but also on your overall profits.
For strategies to fill your workshops and seminars
without driving yourself crazy,
Pick up a copy of my FREE seminar marketing eBook at EventStrategySolutions.com
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