Evolution of Advertising and Company Analysis [Ganar · PDF file01/05/2011 ·...

Evolution of Advertising and Company Analysis

[Ganar Group]Toni Talley

Devin EdwardsQuintin Glover

Lakiesha HermanNia Groce

Professor Angela Harris

Agenda

1. History and Evolution of Advertising• Origins of advertising and how it evolved into an industry

• How technology has impacted advertising’s evolution

• Current issues and economic state of advertising

• Opinion on what the industry should do to overcome issues

2. Company Analysis for Coca-Cola and NAACP• Product line and Image of Coca-Cola

• Technology and Experience of Coca-Cola

• Culture and Goals of Coca-Cola

• Product line and Image of NAACP

• Technology and Experience of NAACP

• Culture and Goals of NAACP

Origins of Advertising and How it Evolved into an Industry

• Egyptians used papyrus to make sales messages and wall posters

• Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome.

• Printing Press, to Radio, to Television, and now Internet

How Technology has Impacted Advertising’s Evolution

• Advertisements can be viewed faster

• Results of the effectiveness of an ad are seen quicker

• Can target a specific user because of their preferences

• Page views on websites get most advertisers

Current Issues and Economic State of Advertising

• Monopoly is over

• Trust and decline of gullible consumers

• Advertising growth

• U.S. ad expenditures posted first quarterly increase since 2008, rising more than 5 percent to $31.3 billion from January to March, according to research giant Kantar

• Newspapers and Magazines slightly decreasing in ads

• Internet ads are increasing

Opinion

• Stay current in media

• Continue to grow strong in the recession

• Gain consumer’s trust

Product Line and Image of Coca-Cola

•Products of Coca-Cola drinks apparel home furniture collectables

•Image of Coca-Cola live positivelymaking history having fun refreshing the world the “Uplift”

Technology and Experience of Coca-Cola

•Created 1886•World of Coca-Cola•InternetCoca-Cola website

•Online store•My Coke Rewards

Twitter FacebookiTunes AppsNew soda dispenser

Culture and Goals of Coca-Cola

• To refresh the world...

• To inspire moments of optimism and happiness...

• To create value and make a difference.

Product Line and Image of NAACP

• NAACP produces services in:• Criminal Justice

• Education

• Health

• Fairness and Opportunity,

• Research

• NAACP’s Image is a life changer for the rights of individuals and champion of social justice

Technology and Experience of NAACP

• Internet NAACP website

Mailing list

Twitter

Facebook

MySpace

YouTube

Flickr

Blogs

• NAACP experience is marching for rights, image awards, conventions, and helping out in court

Culture and Goals of NAACP

• To ensure the political, educational, social, and economic equality of all citizens

• To achieve equality of rights and eliminate race prejudice among the citizens of the United States

• To remove all barriers of racial discrimination through democratic processes

• To seek enactment and enforcement of federal, state, and local laws securing civil rights

• To inform the public of the adverse effects of racial discrimination and to seek its elimination

• To educate persons as to their constitutional rights and to take all lawful action to secure the exercise thereof, and to take any other lawful action in furtherance of these objectives, consistent with the NAACP's Articles of Incorporation and this Constitution.

Work Cited:

http://www.youtube.com/watch?v=YJ8UqoKTdbI

http://www.coca-colastore.com/

http://www.naacp.org/about/mission/index.htm

http://www.brandweek.com/‌bw/‌content_display/‌special-reports/‌studies/‌e3ifa3623f6516076b728be171211f8f055

http://www.thecoca-colacompany.com/‌index.html

http://www.naacp.org/‌home/‌index.htm

http://www.brandweek.com/bw/content_display/news-and-features/digital/e3i5b1f69da4015d79c078c69e01efc2e87?pn=2

Thank You For Listening to Our Presentation