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Executive Diploma in Hospitality & TourismManagement
www.mywestford.com
Certified by Edexcel Assured (Pearson), UK
Executive Diploma in Hospitality & TourismManagement
This executive diploma course intends to throw light into an organization which operates in Hospitality and Tourism industry. The course covers an overview of the overall hospitality and tourism management, as well as how good strategies can help improve an organization's strategies, leading to improved business performance. It is imperative for a manager who wishes to excel his career in the tourism and hospitality industry to understand the strategic planning, project planning and implementation of multi-dimensional strategies pertaining to hospitality industry. The unit's contents helps in understanding how to effectively strategize as well as efficiently manage an organization in the hospitality and tourism industry.
- Henri Nouwen
Hospitality means primarily the creation of free space where the stranger can enter and become a friend instead of an enemy. Hospitality is not to change people, but to offer them space where change can take place. It is not to bring men and women over to our side, but to offer freedom not disturbed by dividing lines.
Course Duration: 8 weeks
Learning Outcomes
Marketing strategies for Hospitality and Tourism.
Management and Leadership in Hospitality and Tourism.
Introduction to hotel, travel and tourism industry; Nature of hospitality industry: Communication, turnover, demand and Supply; Difference between a leader and a manager in hospitality industry; Functions, roles, responsibilities of a manager in a hospitality Industry
Basics of services marketing; Difference between goods and services; Seven P's of service marketing; Segmenting, targeting and positioning; Effective sales and marketing techniques within the hospitality and tourism industry; Significance of public relations in services
Strategic Planning for hospitality and tourism.
Project Planning and Implementation for tourism and Hospitality Industry.
Vision, mission, objectives and goals; Strategic intent; Strategic planning process; Framework of strategic planning; Significance and advantages of strategic planning in hospitality and tourism industry; Value chain analysis.
Process of project planning; Significance and advantages of project planning; Strategic leadership in tourism and hospitality industry; Control techniques; Control process analysis; Follow up; Evaluation strategy.
Westford delivers the course through different modes such as onsite, blended and distance mode using the state-of-the-art, live, interactive virtual platform. Delivery would engage students in their learning by using a range of teaching and learning techniques that accommodate different learning styles, including presentations, case studies, simulations,
professional discussions, group activities, visits, guest speakers and independent research. Assessment will use vocationally relevant methods that require students to adopt a realistic work role and produce work in the formats that are expected in business.
Examinations and assignments that use a range of assessment methods will be used. Case studies, problems and examples used in assessments need to be current and have the requisite range of issues for students to consider at this level of study. Students would be able to apply their understanding of theory to their investigations and to their proposed solutions to problems.
Delivery and Assessment
INDIA - Corporate Office: 2nd Floor, Vijaya Complex, Chembumukku, Kakkanad, Kochi.Campus: Kalavath Lane, near Spices Board, Palarivattom, Kochi.
UAE - Office No 206, RAKIA Business Centre 3, Building A 2, RAK Investment Authority, Ras Al Khaimah - UAE Telephone : + 971 7 243 2004
2nd Floor, BM Towers, Al Nahda, Sharjah - UAE www.mywestford.com
Westford School of Management brings to you an opportunity to get certified in Hospitality & Tourism Management and attain world leading management qual i f icat ions, del ivered using innovat ive methodology to suit busy work schedules of working professionals.
WESTFORD SCHOOL OF MANAGEMENT FZ LLC
For more information please email to info@westford.org.uk Toll Free : 800 93823 / + 971 52 926 3000
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