eXtension : Integrating Marketing and Education

eXtension: Integrating eXtension: Integrating Marketing and EducationMarketing and Education

Anne Mims Adrian, PhDeXtension - Auburn University

www.slideshare.net/aafromaa

twitter.com/aafromaa

Southern Region PLN Conference #PLN11

eXtensioneXtension

e-Extensione-Extension

eXtensioneXtension

ExtensionExtension

Extension Master Gardner Bloghttp://blogs.extension.org/mastergardener/

Blog comments from a how-to article Blog comments from a how-to article

Interested, interesting, not trying be Interested, interesting, not trying be “so important”“so important”

Facebook PostFacebook Post

Let’s talk poop--waste management Let’s talk poop--waste management

Livestock Poultry Environmental Livestock Poultry Environmental Learning CenterLearning Center

Livestock Poultry Environmental Livestock Poultry Environmental Learning CenterLearning Center

Livestock Poultry Environmental Livestock Poultry Environmental Learning CenterLearning Center

#ManureMonday reach is: 12-#ManureMonday reach is: 12-15,000 people with 26-34,000 15,000 people with 26-34,000 impressionsimpressions

Livestock Poultry Environmental Livestock Poultry Environmental Learning CenterLearning Center

52 webinars, 6,317 participants, in 4 years

50% 50% of producers implemented one or more of producers implemented one or more new practices to protect air or water quality.new practices to protect air or water quality.

In 2010, an estimated average of $800 value was given for the information provided through webinars and transferred to producers.

Livestock Poultry Environmental Livestock Poultry Environmental Learning CenterLearning Center

YouTubeYouTube HorsequestHorsequest

1 million + views2,024 subscribers

Ages of viewers55 - 65 19%45 - 54 43%35 – 44 15%Female 61%Male 39% 

Horsequest e-newslettersHorsequest e-newsletters

4,550 subscribers75% made a change that improved horse health

30% made a change that saved an estimated average of $1,000

Possible economic impact is nearly $1.37 million.

YouTubeYouTube

eOrganic eOrganic 491,937 Views629 subscribers

Bee Health Bee Health 166,318 views589 subscribers 

Ask an ExpertAsk an Expert

They believeeXtension answers

are trusted and unbiased.

56% of Ask an Expert users are NEW to Cooperative Extension.  

New eXtension’s effortsNew eXtension’s efforts

Google AdwordsNon profit status with Google

Received $10,000 worth of Google Adwords

Facebook AdsStarting with blueberries

eXtension’s Strategic RoadmapeXtension’s Strategic Roadmap

CoPs and customers engage in active

learning and dialogue.

Learning NetworksLearning Networks

Process of network learning, adding

context to content by categorizing,

sense-making,

comment

and/or

remixing.

CurationCuration

How can we tap our networks How can we tap our networks to supplement and enhance to supplement and enhance our own content? How can we our own content? How can we gain the trust that fosters gain the trust that fosters future collaboration and future collaboration and information sharing? information sharing?

Three Lessons Higher Ed Web Communicators Can Three Lessons Higher Ed Web Communicators Can Learn from NPR's Andy Carvin - Learn from NPR's Andy Carvin - http://bit.ly/nTBQlT

References and ResourcesReferences and Resources

 eXtension: Cooperative Extension’s 21st Century Network http://create.extension.org/sites/default/files/eXtension_summary_0.pdf

2011 - 2014 eXtension Strategic Roadmaphttp://create.extension.org/sites/default/files/FINAL%202011-2014%20Strategic%20Roadmap%206-3-2011_3.pdf

Three Lessons Higher Ed Web Communicators Can Learn from NPR's Andy Carvin - http://bit.ly/nTBQlT

Photo CreditsPhoto Credits

 http://www.flickr.com/photos/manure/4931648783/

http://www.flickr.com/photos/manure/4931648783/

http://www.flickr.com/photos/aafromaa/4476928956/

http://www.flickr.com/photos/officialgdc/4944532949/in/photostream/

eXtension: Integrating eXtension: Integrating Marketing and EducationMarketing and Education

Anne Mims Adrian, PhDaadrian@extension.org

www.slideshare.net/aafromaa www.slideshare.net/aafromaa

twitter.com/aafromaa

Southern Region PLN Conference #PLN11