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7/26/2019 Ezetap Gen Ppt
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What is Ezetap?
Focused on bringing electronic payments
to Emerging Markets
50,000+ live chip & pin devices already deployed
Ezetap Proprietary and Confidential Page 3
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Partnerships with Global Leaders
Invested in Ezetap in 2012
7th company invited as a Global Preferred Partner.
Only one outside of US, Europe.
1st mPOS service globally approved by Ci=bank
Largest bank in India with 150+ million customers
Largest private sector bank in India.
Ezetap Proprietary and Confidential Page 4
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Ezetap for Leading Enterprises
eCommerce
Insurance
Bill Payment
& CollecGons
OtherSegments
Financial
Inclusion
Ezetap Proprietary and Confidential Page 5
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Ezetap for SMBs
Ezetap has > 10000 SMB merchants sourced by own Direct Sales
Restaurant
Viva Arriba
Retail
Vivekanandha Sarees
Food Canteen
Mayur Viman Nagar
Average Txn = Rs.70
Min Txn = Rs.10
Average Txn = Rs.4700
Max Txn = Rs.49,500 Average Txn = Rs.1900
Ezetap Proprietary and Confidential Page 6
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Product Datasheet
Differentiated SAAS based pricing
model No per transaction fee
Supports Mag Stripe, Chip & NFCcards with PIN / Signature
Certifications
EMV L1 & L2, PCI PTS 3.1 with SRED
PCI DSS, PA DSS
AEIPS, ADVT & MTIP with acquirers
Connectivity
Bluetooth (Class 2.1 & 3)USB (OTG & Host mode)
NFC
Aadhaar (Fingerprint / PIN) ready
Made in India to Global Standards
Ezetap Proprietary and Confidential Page 7
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Ezetap Mobile POS Transaction
Ezetap Proprietary and Confidential Page 8
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VAS Solutions Multi Bank EMI
Customer Interest Bearing
Merchant Subvention EMI
+
Models
Amex, Axis, ICICI, Citi, HDFC, Kotak
Participating Issuers
Brand EMI & Offers July 2015
Ezetap Proprietary and Confidential Page 9
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Ezetap Mobile POS Transaction
On the Online Ezetap Portal
Never lose a charge--
slip! Ezetap Proprietary and Confidential Page 10
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Mobile POS Benefits
Made in India
Ezetap device is designed & built in India Ensures compliance with local regula=ons &nimbleness to adapt to changing requirements, IP porkolio owned by Ezetap
For Emerging Markets
Small lightweight & robust device 12 months warranty, Occupies lille counter space so
more space for sales, Ideal for in-field operations & carrying in a pouch / in the pocket Works with both low-cost handsets & smartphones / tablets
Low cost win-win business model for retail SMBs & enterprises both
Green SoluGon
Complete paperless transaction Sign on phone & customer receipt via sms / email
Automated sellement No delays due to network issue, No need for EOD print of all txns Merchant charge-slip available on Ezetap portal forever No issues with faded ink
Much more than GPRS POS
End to end customized vertical solutions for maximizing ops efficiency and quicker ROI
Can integrate card payments into existing mobile / tablet applications + with ERP systems
Ezetap Proprietary and Confidential Page 11
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Implementation Options
Industry SoluGon(Out-of-the-box
vertical solutions withquick customizations)
Ezetap SDK(Add card payments to ownmobile / tablet application)
Basic MPOS
(Instant Go-Live)
Card payments / Voiding /
BIN & Velocity based rules
All features of Basic MPOS
+All features of Basic MPOS
+
Sopware Development Kit
for Android, Windows
Mobile, Javascript
Quick reconciliation ofCash / Cheque payments End to end customized
Android application for
various industry ver=calsTransaction history, TIP
adjustment, Signature on
mobile, EMI conversion
Max 1 week integration -
Extensive developer guides& tech support
Enterprise integration SDK
enables server-to-server
integra=on
Online MIS on Ezetap
Portal, Daily reports via
SDK for iOS, WindowsDesktop coming soon
Ezetap Proprietary and Confidential Page 12
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Globalized for Multi-Country
Launched in Kenya with Equity Bank in March 2013
LEFT: Ajay Banga, Mastercard President & CEO, Dr. James Mwangi, Group CEO, Equity Bank at the Ezetap
Launch; RIGHT: Ezetap merchant, Naked Pizza in Nairobi
Ezetaps Business Model, Unit Economics, Plakorm, and Partnerships
allow us to launch across regions quickly
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