Facebook’s Graph Search

Facebook’s Graph Search

By Megan Witkop & Christy Wright

http://www.businessweek.com/videos/2013-01-16/what-does-facebook-search-actually-do#r=lr-fs

Seek new friends that seek your interest Recommendations for local restaurants…

And love. Gives you the potential to have a slice of

YELP, Groupon, and Living Social.

What is Graph Search?

Overtake Google, Linked In, and Match.com Increase in ad sales.

◦ The hope is that advertisers seeking better Graph Search results will purchase more ads on the social network in order to get them.

To keep people using Facebook longer.

Facebook Hopes to:

Help small businesses (13 million). Have a mobile Graph Search Trying to get away from Google (right to the

answer, not another link)

Facebook Hopes to:

Help small businesses. More advertisements for the companies. Immediate results.

Pros of Graph Search

Question: Can you think of any other Pros for Graph Search?

Alienating users by having too many ads. Security Can not opt out. Un-liking interests and businesses leads to

less exposure. Increase Stalking Creepy…

Cons of Graph Search

Question: Can you think of any other Cons?

Facebook will increase ad sales prices. More ads on our News Feed.

If Positive Results

I

Will you continue to use Facebook if Graph Search is successful?

Will you start un liking interests and businesses so people can’t find you?

Do you think Graph Search is a good idea?

Questions

• http://www.businessweek.com/articles/2013-01-24/facebooks-graph-search-may-be-key-to-more-ad-sales

• http://www.businessweek.com/videos/2013-01-16/what-does-facebook-search-actually-do#r=lr-fs

• http://www.forbes.com/sites/anthonykosner/2013/01/21/facebook-

graph-search-runs-on-likes-that-advertisers-have-already-paid-for/

References: