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Fall 2015 Enrollment UpdatesCenter for International Education
Graduate SchoolOffice of Undergraduate Admissions
Office of the Registrar
Presented to CEMATMay 18, 2015
International Students: Applicants to Enrollment
International applications have doubled from 2005 to 2015, including a 300% increase in undergraduate international applications
International Student Enrollment -Fall 2009 880 (342 undergraduate, 538 graduate)-Fall 2014 1562 (823 undergraduate, 739 graduate)
Revenue to campus-FY 2009/2010 ~ $12,300,000 in tuition-FY 2014/2015 ~ $24,460,000 in tuition
Growth-Retention and strong graduation rates
-Sponsored students
-Partnerships
-Strategic recruitment in targeted countries including high sending countries and emerging markets
-Digital marketing tools
-Agents
Recruitment and Digital Marketing• Brand building• Building prospect database through recruitment events
overseas (equivalent to name purchasing)• Developed prospective student communication
campaigns and engagement efforts (social media and email marketing)
• Prepare for Hobsons• Created Agent App• Updated communication campaign to applicants with
incomplete applications
Critical Point and Decisions Necessary
• As international student enrollment has increased (80% since 2008), CIE’s S&E budget has decreased 46%
• Growth cannot be sustained and will likely decline in Fall 2015 because recruitment activities significantly scaled back
• Current enrollment has met capacity to maintain institutional compliance and service to international students
Three Options• Fund a scalable, sustainable recruitment
model for growth• Fund a sustainable recruitment model for
maintaining enrollment• Maintain the status quo (no UWM funding for
recruitment) and face declining enrollments
Open Enrollment Mid-June Mid-July Mid-August Start of Classes Add Deadline0
5000
10000
15000
20000
25000
30000
35000
2014; 278352013; 27588
2012; 28901
Prior Year Overall Enrollment
201420132012
65%75%
85%95%
100%
45%
Today
After 1 Week After 2 Weeks After Priority Enrollment After 4 Weeks After 5 Weeks0
2000
4000
6000
8000
10000
12000
14000
16000
18000
Fall 2015; 15193
Fall 2014; 15378
Fall 2013; 16246
Current Overall Enrollment
Fall 2015Fall 2014Fall 2013
Current Enrollment BreakdownCategory Fall 2014 (as of May 19, 2014) Fall 2015 (as of May 18, 2015) % Change
GRAD - Continuing 1,816 1,897 4.46%
GRAD – New Degree 543 561 3.31%
GRAD – New Special 0 6 N/A
GRAD – Reentry 63 33 -47.62%
UGRD - Continuing 12,183 11,876 -2.52%
UGRD – New Freshmen 18 7 -61.11%
UGRD – New Special 49 73 48.98%
UGRD – New Transfer 542 587 8.30%
UGRD - Reentry 164 153 -6.71%
TOTAL 15,378 15,193 -1.20%
Office of Undergraduate AdmissionsOverview-Updates through Week 36 (numbers as of this morning)-Review of significant changes in the Fall 2015 recruitment cycle-Successes, challenges, opportunities for improvement in the Fall 2016 cycle
NFR and NTR through Week 36
New Freshmen+8.5% Applicants+5.1% Gross Admits; +11.9% Net Admits+8.3% Matriculations
NFR and NTR through Week 36
New Transfers+ 5.4% Applicants+ 9.4% Admits+ 15.3% Matriculations+ 8.3% Enrollments
1 2 3 4 5 6 7 8 9 101112131415161718192021222324252627282930313233343536373839404142434445464748495051520
500
1000
1500
2000
2500
3000
3500
4000
4500
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
New Transfer Applications
Year 2014 Year 2015 % change
Number of Weeks
Num
ber o
f stu
dent
s
Perc
enta
ge
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 510
500
1000
1500
2000
2500
3000
-100.00%
-50.00%
0.00%
50.00%
100.00%
150.00%
200.00%
250.00%
300.00%
New Transfer Admits
Year 2014 Year 2015 % change
Number of Weeks
Num
ber
of S
tude
nts
Perc
enta
ge
After 1 Week After 2 Weeks After Priority Enrollment After 4 Weeks After 5 Weeks0
100
200
300
400
500
600
700
Fall 2015; 587
Fall 2014; 542
New Transfer Enrollment
Fall 2015Fall 2014
2010-11 2011-12 2012-13 2013-14 2014-150
500
1000
1500
2000
2500
3000
3500
4000
4500
3767 37893863
3706 3680
1363 1401 1454 1458 1482
Bachelor Degrees Awarded
TotalTransfer
37% 38% 39% 40%
* Preliminary
36%
1 2 3 4 5 6 7 8 9 101112131415161718192021222324252627282930313233343536373839404142434445464748495051520
2000
4000
6000
8000
10000
12000
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
New Freshman Applications
Year 2014 Year 2015 % change
Number of Weeks
Num
ber o
f stu
dent
s
Perc
enta
ge
1 2 3 4 5 6 7 8 9 101112131415161718192021222324252627282930313233343536373839404142434445464748495051520
1000
2000
3000
4000
5000
6000
7000
8000
-60.00%
-40.00%
-20.00%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
140.00%
New Freshman Admits
Year 2014 Year 2015 % change
Number of Weeks
Num
ber o
f stu
dent
s
Perc
enta
ge
Week 36 notes
• Yield efforts• Positive indicators, and areas of concern• Admissions through June, July, and possibly
August• Why are the numbers looking so positive?
Fall 2015 CycleSummary of Positive Changes• March 1 Priority Application Deadline• May 1 Priority Decision Deadline• Change in CRM• Onsite Admissions Events• Recruitment goals, tracked weekly• Realignment of recruitment territories with a new focus on key out of state
markets• Top of the funnel has been addressed through the Noel-Levitz partnership• Key campus collaborations, including strong School/College support• Increased campus visitors• Undergraduate Admissions is now, more so than ever before, a data-driven unit
Data, Goals, and Outcomes
Data, Goals, and Outcomes
Data, Goals, and Outcomes
Data, Goals, and Outcomes
Data, Goals, and Outcomes
Data, Goals, and Outcomes
Data, Goals, and Outcomes
Data, Goals, and Outcomes
Increased Visitors
July
August
September
October
November
December
January
February
March AprilMay
June0
250
500
Student Attendance Count
2012 2013 2014
Increased VisitorsStudent Visitors:July ‘12 – June ‘13 = 2,685July ‘13 – June ‘14 = 3,275July ‘14 – April ‘15 = 3,671
• These numbers do not include Meet Milwaukee and Go Milwaukee
Looking Ahead
Opportunities for the Fall 2016 cycle• Noel-Levitz partnership• Campus-wide onboarding with Hobsons Radius• Continued alignment of recruitment and marketing strategies
with institutional goals• More collaborations with campus units – CIE, Grad School,
Schools/Colleges• A new approach to scholarships• Assessing impact of NFR/NTR/MSEP, MN, Non-resident
projections on net tuition revenue
Questions&
Discussion
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