Fca mpp

Do’s, don’ts and dooziesNavigating the strange world of social media

Presentation to FCAM

February 5, 2013

What is social media? What is social media?

Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and network. (Wikipedia)

What is social media? What is social media?

Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and network. (Wikipedia)

What is social media? What is social media?

Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and network. (Wikipedia)

What is social media? What is social media?

Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and network. (Wikipedia)

What is social media? What is social media?

Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and network. (Wikipedia)

What is social media? What is social media?

Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and network. (Wikipedia)

What is social media? What is social media?

Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and network. (Wikipedia)

What is social media? What is social media?

Who’s using social media?

69%

Percentage of adults who use the internet to

visit a social network site like Facebook,

Linked In or Twitter.Survey of 2,253 adults by Pew Internet and American Life Project, 8/2012

87%

Percentage of internet users under 30 who visit a social network site like Facebook, Linked In or

Twitter.Survey of 2,253 adults by Pew Internet and American Life Project, 8/2012

71%

Percentage of adults using the internet and

visiting social media sites who use their phones to

access a social networking site.

Pew Internet and American Life Project, 10/2011

152.2 million visitors via PC

152.2 million visitors via PC

78.4 million mobile app

Social media has overtaken pornography as the No. 1 activity on the web

“Social media provides the tools needed to minimize the communication gap and participate effectively in an active, ongoing dialogue. Social media is an important part of the "Whole Community" approach because it helps to facilitate the vital two-way communication between emergency management agencies and Communities of the public, and it allows us to quickly and specifically share information with state and local governments as well as the public.”

FEMA administrator Craig Fugate

Community EngagementPublic service announcements

Emergency updates

Community EngagementPublic service announcements

Emergency updates

Recruitment

Sharing news

Community EngagementPublic service announcements

Emergency updates

Recruitment

Sharing news

Community EngagementPublic service announcements

Emergency updates

Recruitment

Posting photos and videos

https://www.facebook.com/easthamptonfire?ref=ts&fref=ts

Responsibility, respect, representation

PRIVACY

PRIVACY

is the best policy

Social-media policies are intended to create necessary boundaries, it is important that they are written in a manner that does not suppress the First Amendment or collective-bargaining rights of department members or their ability to interact with co-workers.

Curt Varone

Formally define the objectives of your social media presence

Formally define the objectives of your social media presence

• Communicate directly with the public, especially during emergency

Formally define the objectives of your social media presence

• Communicate directly with the public, especially during emergency

• Increase efficiency

Formally define the objectives of your social media presence

• Communicate directly with the public, especially during emergency

• Increase efficiency

• Contribute to a culture of engagement

CONTENT STRATEGY

Relevant: Information that helps residents and pertains to their daily lives

Timely: Information about deadlines, upcoming events, news or related to current events

Actionable: Information to register, attend, go or do

“Let’s be careful out there.”

I will gladly email this presentation and accompanying handout to you.

Please feel free to contact me.

Melissa Weinberger

mweinberger@donahue.umassp.edu