Feb 2014 TAU, Presented by Matt LeDoux and Gina Katz

Feb 2014 TAU, Presented by Matt LeDoux and Gina Katz

Simplify your clients move via a branded Moving Concierge Service

starring…. YOU!

Salespeople fall into five profiles:

• Hard Workers

• Relationship Builders

• Lone Wolves

• Reactive Problem Solvers

• Challengers

The Challenger Sale

Challengers- The Most $uce$$ful

What is the definition of a Challenger? “A Challenger learns everything they can about their customer and uses these insights to guide them. They are excellent debators and push customers to think in new ways.”

Relationship Builders relieve tension while Challengers use “constructive tension” to sell; complex sales require their ability to disrupt the client’s status quo.

Challenger reps teach the customer by providing financial new insights and control the sale by being assertive about all facets of the transaction.

2014 will be the year that real estate marketing shifts to effectively and

consistently answering the one question every real estate pro gets asked:

How’s the market?

Nobu Hata NAR’s Director of Digital Engagement

ta·perˈtāpər/Verb – to diminish or reduce

Mortgage Rate Projections

Analyst Projected Rate 1Q 2015

Fannie Mae 5.1% National Assoc of Realtors 5.4% Freddie Mac 5.3% Mortgage Bankers Assoc 5.1%

DateAverage

PriceInterest

RateP&I

December 2012 $230,600 3.35% $1,016.29

December2013 $246,800 4.46% $1,244.64

$228.35Difference in Monthly Payment

Monthly Annually Over 30 Years

$228.35 $2,740.20 $82,206

DateAverage

PriceInterest

RateP&I

January2014 $246,800 4.31% $1,222.79

January2015 $256,672 5.3% $1,425.31

$202.52Difference in Monthly Payment

Monthly Annually Over 30 Years

$202.52 $2,430.24 $72,907.20

have a positive outlook on the economy this year

have a positive outlook on housing this year

said they are considering selling their home in 2014

71%

69%

63%

Consumer Views on Housing & Economy

Lending Tree Survey 2014

71% 78%90%

All Sellers Sellers Ages 30-39 Sellers Under 30

Percentage of Homeowners Considering Selling in 2014

by age group

FORSALE

Lending Tree Survey 2014

“

Marc Davison1000Watt Consulting

Frivolous content will sink in 2014 as the gems of

true insight continue to rise.

STOP with the

Cherry Pie Recipes

BRANDING

Denise MadanRE/MAX Advance Realty

South Miami, FL786.344.8004

Denise@DeniseMadan.comwww.MakeMiamiHome.com

Get off the fence! Buy your dream home TODAY!

Hope Salas, DPR RealtyDirect: 480.720.4305

“Hope is just a phone call away.”

DateAverage

PriceInterest

RateP&I

January2014

$246,800 4.31% $1,222.79

January2015

$256,672 5.3% $1,425.31

$202.52

THE COST OF WAITING

Raegen Johnson

602.330.5362raegen@gmail.com

THE COST OF WAITING

DateAverage

PriceInterest

RateP&I

January2014

$246,800 4.31% $1,222.79

January2015

$256,672 5.3% $1,425.31

$202.52

Raegen Johnson602.330.5362

raegen@gmail.com

QUESTIONS?

COMMENTS?

mledoux@primelending.com

gkatz@ortc.com