FINAL MARKETING REPORT ADMA ENGAGE 2014 February 2015

FINAL MARKETING REPORTADMA ENGAGE 2014February 2015

AUDIENCE

THE MARKETING PLAN

WEBSITE - WWW.ADMAENGAGE.COM.AULAUNCH

Totals

Sessions 10,802

Users 7,058

Av. time./session 00:01:54

Bounce rate 78.24%

Top 3 sources 1.2.3.

Top 3 referrals 1.2.3.

Layout replicated Creative Fuel, plus some new sections:• Home carousel• Speakers

• Speakers Bio• Program• Venues• Buy Tickets• Resources• About (new)

• Advisory board (new)• Sponsors

• Sponsor Kit• Sponsors 50 words

WEBSITELAUNCH

POST-EVENT

• Layout replicated Creative Fuel, plus new sections:

• Home carousel• Speakers Bio

• Sponsor Kit• Asvisory board• Sponsors page

BROCHURE

COLLATERAL & PRINTB&T DPS

EVENT GUIDE

• 8050 personalised for mail• 1000 non personalised (not

used due to program changes

• 250 Melbourne• 250 Sydney

• Live on• Live after main speakers have changed• There were 0 sales from this ad

(promotional code)

SOLUS EMAILS (SALESFORCE & INCNET)

LAUNCH

16.09.14

PROGRAM(BROCHURE) 8.10.2014

EB LAST CHANCE3.11.2014

PROGRAM UPDATES21.11.2014

Total send 15,869 13,078 20,258 382

% Opens 32.71% 23% 23% 70%

Total Click 3% 1.75% 1% 31%

4 solus eDMs were sent to support the campaign and promote the event. Best performing was the launch email with 32% open rate

There was a solus scheduled the week prior to the event but was canceled due to last minute program changes

The 4th solus was sent to existing delegates to advise them of the latest program changes

CROSS PROMOTION – ADMA EMAILS

SOCIAL

• Facebook• Google+• Twitter• LinkedIn

SOCIAL – FACEBOOK RESULTS

DATE REACH ENGAGEMENTS CTR

LAUNCH - Event intro 17-24 Sept • Syd. 10460• Melb. 9087

• 32• 28

• 0.41%

LAUNCH - # speakers 8-15 Oct • Syd 4039• Melb. 4095

• 34• 36

• 0.9%• 1.00%

EARLY BIRD EXTENDED 28 Oct – 3 Nov • Syd 2388• Mel. 3513

• 0.37%• 0.36%

LAST CHANCE EARLY BIRD

3-8 Nov • Syd: 7372• Mel. 6861

• 18• 17

• 0.25%• 0.33%

GROUP DISCOUNTS 12-17 Nov • Syd. 2310• Mel. 2588

• 7• 6

• 0.48%• 0.25%

5 posts across both cities to promote the event. Most successful version included volume of speakers. All speaker’s versions cancelled due to program changes

SOCIAL - OTHER

DATE REACH CLICKS ENGAGEMENTS

CTR

LINKEDIN – LAUNCH EMAIL

LINKEDIN - AST CHANCE EARLY BIRD

11 Nov 1936 13 1 0.75%

TWITTER – LAUNCH

TWITTER – SPEAKERS

TWITTER – AT EVENT

GOOGLE+ 29 Sept N/A 0 0 0%

• B&T Buyout• Standard MRECs &

Leaderboards• Anthill• Power Retail

DISPLAY

POWER RETAIL SOCIAL POST & BLOG

SOCIAL POST - ARTICLELOYALTY BLOG

PR

OFFER CODES AND DISCOUNTS

WORKED DIDN’T WORK

PRINT

EMAILS

PAID MEDIA

SOCIAL

SEM

WHAT WORKED – WHAT DIDN’T WORK