Final socon 13 pres

365 Days of SOcialMEdiaTrials, Tribulations & Successes wrangling

a University's Online Voice

Social Media Beginnings

Social Media Beginnings

• 2010 - KSU created a Facebook Page and a Twitter Account

• Primarily used for KSU News Releases

• Began working with other departments and units to help promote their events and news

• End of 2011 - 4500 Facebook Likes; 1800 Twitter Followers, no official LinkedIn, Google+ or YouTube presence

Social Media Specialist Hired

Self Regarding Nonsense

Initial Strategies

• Jumpstart content• Boost/engage audiences on Facebook &

Twitter• Establish footprint on LinkedIn companies

and Google+• Reign in Foursquare• Plan for YouTube and other new platforms

There's a new Social Media

In Town...

Approach and Tactics

• Singular Voice - mine• Horses for Courses• If in doubt; BBC-it• 3F Postings • There's gold in them there tweets

Success Stories #1

Examples of engaging posts here

Success Stories #2

Success Stories #3

2012 in Facebook

• Posts - 3455

• Likes - 20788

• Shares - 1295

• Comments - 1644

• Total Views - 6,697,238

• Amount spent on promoted posts & Facebook advertising - $0.00

2013 Facebook Tactics & Strategies

• More pictures and videos - Graph Search

• Ask Audience Questions

• Integrate Events

• Sharing is Caring

• Increase audience and engagement

• Become the most engaged university in GA

Analytics

• Weekly analytics report produced for all KSU platforms

• Monitor all GA peer institutions for analytics, tactics, trends, frequency

• Engagement = Talking About This/(Likes/100)

• Consistently one of the top 5 most engaged universities in Georgia and USG group

• Most Engaged University in Georgia with Facebook fanbase over 10k

A word from our sponsor (please!)

2012 Top Tweets

2012 in Twitter

• Tweets - 4376

• Retweets - 2385

• Mentions - 3080

• Favorites - 586

• Total Views - 14,878,372

• Amount spent on promoted posts & profile - $0.00

2013 Twitter Tactics & Strategies

• Signposting

• Active listening to KSU conversations

• Talking

• Shameless Self Promotion

• Encourage more interaction

• Use new tools in the space - Vine/Images

• Increase audience and engagement

• Become the most engaged university in GA

LinkedIn

2013 LinkedIn Tactics & Strategies

• Bespoke Content

• Platform for courses & enrollment

• Boost to Alumni

• Shameless Self Promotion

• Encourage more interaction

• Use new tools in the space - Video/Uploads

• Increase audience and engagement

Google+

2013 Google+ Tactics & Strategies

• Encourage more staff and student specific interaction and content

• Hangouts (On-Air integration with YouTube)

• Communities

• Shameless Self Promotion

• SEO and Social Search

• Increase audience and engagement

• Picture Sharing - Smugmug

KSUspottedowl.com

FourSquare

2013 Foursquare Tactics & Strategies

Warning

The following slides do not exist and are merely fragments of your

imagination

YouTube

Pinterest

Social Media Guidelines

• Guidelines not commandments

• How to do it better

• Should you be even doing it at all?

• Literally not set in stone

• "Don't do anything silly"

Social Media Hub Page

• Navigation

• Consolidation

• Social stream - Readers Digest for Web 2.0

• Shameless Self Promotion

Trouble at Mill - what didn't go right

Trouble at Mill - what didn't go right2

It's nothing personal - Just Business

What could possibly go wrong?

Pay to Po$t - the co$t conundrum

That's a nice post you got there...

It would be a shame if nobody saw it...

Facebookmail is such an ugly word

- this is promotion...

Remember - if in doubt, post something fluffy

Easter Egg - my favourite social media post ever

@guyrbailey & guyrbailey everywhere else

Easter Egg 2 - My First Vine

@guyrbailey & guyrbailey everywhere else

SM Links Page