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JSS ACADEMY OF TECHNICAL EDUCATIONPOST GRADUATE DEPARTMENT OF MANAGEMENT STUDIES
COURSE PLAN4th SEMESTER MBA – CBCS SCHEME
FINANCE SPECIALIZATIONMERGERS, ACQUISITIONS & CORPORATE RESTRUCTURING
Course MBA Course Code 16MBA FM401
Examination Scheme
Theory Internal Assessment University Exam
Total
Max. Marks 100 20 80 100Contact Hours/ week 5
Practical class -5
Prepared by Dr.B.Suresh Naidu Date 17/03/18Prerequisites 1. Basics of Financial Management.
2. Basics of Accounting.
Course OutcomesAt the end of the course the students should be able to:
CO1 Understand corporate merger and acquisition activity
CO2 Analyze the mergers & acquisition deals that have taken place in the recent past.
CO3 Understand synergies of mergers & acquisition deals.
CO4 Compute the valuation associated with M&A.
CO5 Understand the human and cultural aspects of M&A’
Course Contents Unit No. Title No. of
Hours
1.
Mergers- types of merger– theories of mergers- operating, financial and managerial synergy of mergers – value creation in horizontal, vertical and conglomerate mergers – internal and external change forces contributing to M & A activities- Impact of M & A on stakeholders. 9
2.M & A – A strategic perspective- industry life cycle and product life cycle analysis inM&A decision, strategic approaches to M&A- SWOT analysis, BCG matrix. 7
3.
Corporate restructuring – significance - forms of restructuring – joint ventures – sell off and spin off – divestitures – equity carve out – leveraged buy outs (LBO) – management buy outs – master limited partnership– Limited Liability Partnership (LLP) in India: Nature and 91 incorporation of LLP-De merger- strategic alliance- buyback of shares.
10
4.
Merger Process: Dynamics of M&A process - identification of targets – negotiation - closing the deal. Five-stage model – Due diligence– Types - due diligence strategy and process - due diligence challenges. Process of merger integration – organizational and human aspects – managerial challenges of M & A.
8
5.
Methods of financing mergers – cash offer, share exchange ratio – mergers as a capital budgeting decision Synergies from M&A: Operating and Financial synergy Accounting for amalgamation – amalgamation in the nature of merger and amalgamation in the nature of purchase- pooling of interest method, purchase method– procedure laid down under Indian companies act of 1956.
12
6
Takeovers, types, takeover strategies, - Takeover defences – financial defensive measures – methods of resistance – anti-takeover amendments – poison pills Legal aspects of Mergers/amalgamations and acquisitions/takeovers- Combination and Competition Act- Competition Commission of India (CCI), The SEBI Substantial Acquisition of Shares and Takeover code
10
Recommended Books:Sr. No.
Title of Book Author Publisher/Edition
Topics
1
Mergers, Restructuring And Corporate Control
Fred Weston, Kwang S Chung, Susan EHoag,
4/e, Pearson Education
Mergers- types of merger– theories of mergers
2Corporate Finance- Theory And Practice
Aswath Damodaran
John Wiley & Sons.
Methods of financing mergers
3
Takeovers, Restructuring And Corporate Governance
Weston, Mitchell And Mulherin
4/e, Pearson Education, 2003.
M & A – A strategic perspective- industry life cycle and product life cycle analysis in M&A decision, strategic approaches to M&A- SWOT analysis, BCG matrix.
4Mergers Ramanujam et
alTMH, 2003 Corporate restructuring
5Advanced Accounts Vol. 2
Shukla & Grewal
S.Chand& Sons Accounting for amalgamation
6
Mergers and Acquisitions
Rajinder S. Aurora, Kavita Shetty and Sharad R. Kale
Oxford University Press, 2011.
Takeovers, types, takeover strategies
Reference Books:Sr. No.
Title of the Book Author Publisher/Edition
Topics
1 Value Creation from Mergers And Acquisitions
SudiSudarsanam
1/e, Pearson Education, 2003.
value creation in horizontal, vertical and conglomerate mergers – internal and external change forces contributing to M & A activities- Impact of M & A on stakeholders.
2 Merger Acquisitions & Corporate Restructuring
ChandrashekarKrishna Murthy &Vishwanath
S.R – Sage Publication
- Combination and Competition Act- Competition Commission of India (CCI), The SEBI Substantial Acquisition of Shares and Takeover code
3 Mergers, acquisitionsand Corporate Restructuring
NishikantJha Himalaya Publishing House, 2011.
Merger Process
4 Corporate Restructuring
Bhagaban Das,DebdasRaskhitand SathyaSwaroopDebasish
Himalaya Publishing, 2009.
Corporate restructuring
5 Business Legislation for Management
M.C. Kuchhal and VivekKuchhal,
4/e, Vikas Publishing House, 2013.
Legal aspects of Mergers/amalgamations and acquisitions/takeovers
Question Paper Format along with Scheme of Marks as prescribed in University syllabus: Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
Question paper for theory examination shall consist of Part A and B as under: SEE Pattern· Part A shall consist of SEVEN questions subdivided into a, b, c in 2+6+8 mixed patterns.Students need to answer any FOUR full questions out of SEVEN questions.· Part B shall be a compulsory question on Case study/ Practical problem for 16 marks (maycontain a maximum of 4 sub-questions).
Examination: Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Internal Test 10 marks2 Seminar/Case study/ Group Exercise 10 marks3 University Theory Examination (3 hours duration) 80 marks4 Total Marks 100 marks
Risk Management and Insurance
Course MBA Course Code 16MBA FM402
Examination Scheme
Theory Internal Assessment University Exam
Total
Max. Marks 100 20 80 100Contact Hours/ week 3
Practical class 2 5
Prepared by Balaji S Date 19/03/2018
Prerequisites 1. To have basic knowledge about various types of financial instruments.
2. To have basic knowledge about risk.
Course OutcomesAt the end of the course the students should be able to:
CO1 Understand the process of identifying the risk.
CO2 Recognize the complexities involved in risk identification and measurement
CO3 Be acquainted with the function of Insurance in risk management.
CO4 Be aware of various types of insurance contracts.
CO5 Understand working of insurance companies.
Course Contents Unit No. Title No. of
Hours
1. Introduction to Risk Management and Risk Identification: Risk-Risk and Uncertainty-Types of Risk-Burden of Risk-Sources of Risk-Methods of handling Risk-Degree of Risk-Management of RiskRisk Management-Risk Management Process-Identification Lossexposures-Analyzing Loss exposures-Objectives of Risk Management-Select the Appropriate Risk Management TechniqueImplement andMonitor the Risk Management Program-Risk Management byIndividuals and Corporations-Risk Management objectives-Need for aRationale for Risk Management in Organizations- Understanding thecost of Risk-Individual Risk Management and the Cost of Risk-RiskManagement and Societal Welfare.
10
Risk Identification-Business Risk Exposures-Individual Exposures-Exposures of Physical Assets -Exposures of Financial Assets-Exposures of Human Assets -Exposures to Legal Liability - Exposureto Work-Related Injury-Basic concepts form probability and Statistics.
2.
Risk Measurement-Evaluating the Frequency and Severity of Losses-Risk Control-Risk Financing Techniques-Risk Management DecisionMethods-Pooling Arrangements and Diversification of Risk. Advanced Issues in Risk Management: The Changing Scope of RiskManagement-Insurance Market Dynamics-Loss Forecasting-FinancialAnalysis in Risk Management --Decision MakingOther RiskManagement Tools
8
3.
Introduction to InsuranceRisk and Insurance- Definition and Basic Characteristics of Insurance-Requirements of an Insurable Risk-Adverse Selection and Insurance-Insurance vs. Gambling Insurance vs. Hedging Types of Insurance-Essentials of Insurance Contracts. Indian Insurance Industry -Historical Framework of Insurance,Insurance sector Reforms in India-Liberalization of Insurance Markets-Major players of Insurance. Regulation of Insurance- Insurance Act 1938- eligibility-Registrationand Capital requirementInvestment of assets-Approved investments-Licensing of insurance agents- IRDA-Duties and powers of IRDA-IRDA Act 1999-IRDA regulations for general insurance-reinsurance,life insurance, micro insurance, licensing of insurance agents,registration of insurance companies and protection of policyholdersinterest.
8
4.
Life Insurance Basics of Life Insurance-Growth of Actuarial Science-Features of LifeInsurance-Life Insurance Contract-Life Insurance Documents-InsurancePremium Calculations. Life Insurance Classification-Classification on the Basis –Duration-Premium Payment Participation in Profit-Number of Persons Assured-Payment of Policy Amount-Money Back Policies-Unit Linked Plans.Annuities-Need of Annuity Contracts, Annuity V/s Life Insurance,Classification of Annuities.
8
5. General Insurance-Laws Related to General Insurance-GeneralInsurance Contract-General Insurance Corporation(GIC)-PerformancePrivate and Public General insurance companies. Health Insurance-Individual Medical Expense Insurance – Long TermCare Coverage – Disability Income Insurance – Medi-claim Policy –Group Medi-claim Policy – Personal Accident Policy – Child WelfarePolicy-Employee Group Insurance – Features of Group HealthInsurance – Group Availability Plan. Fire Insurance-Essentials of Fire Insurance Contracts, Types of FireInsurance Policies, Fire Insurance Coverage. Marine Insurance-Types of Marine Insurance – Marine Insuranceprinciples Important Clauses in Marine Insurance– Marine InsurancePolicies –Marine Risks-Clauses in Marine Policy.
12
Motor Vehicles Insurance-Need for Motor Insurance, Types of MotorInsurance, Factors to be considered for Premium Fixing.
6
Management of Insurance Companies
Functions and Organization of Insurers- Types of InsuranceOrganization, Organizational Structure of Insurance Companies-Functions of Insurers.
Underwriting-Principles of Underwriting, Underwriting in LifeInsurance, Underwriting in nonlife Insurance.
Claims Management-Claim Settlement in General Insurance-ClaimSettlement in Life Insurance.
Insurance Pricing-Insurance Cost and Fair Premiums, Expected ClaimCosts, Investment Income and the timing of claims Payments,Administrative Costs, Profit Loading, Capital Shocks and UnderwritingCycles, Price Regulation.
Insurance Marketing: Marketing of Insurance Products, CriticalSuccess factors for Insurance Players, Marketing Strategies in India.
10
Recommended Books:SL. No. Title of Book Author Publisher/Edition Topics
1
Risk Management andInsurance
Scott E. Harrington, Gregory R Niehaus, (2007)
Second Edition, Tata McGraw Hill Publishing Company Limited
Introduction to risk management and identification – objectives ofrisk management risk identification and measurement, life insurance and annuities,
2
Introduction to Risk Management and Insurance
Dorfman, MarkS., (2008)
10th Edition, Prentice Hall India
Introduction to insurance, Risk and insurance, Management of insurance companies
3
Principles of Risk Management and Insurance
George E Rejda, (2009)
Twelfth Edition, Pearson
Life insurance, basics of life insurance, life insurance classifications, annuities, General Insurance, Management of insurance, Management of insurance companies.
Reference Books:SL. No. Title of the Book Author Publisher/Edition Topics1 Risk Management
and InsuranceP. T. Joseph C. Arthur Williams, Jr. Peter Young, Michael Smith, (2007)
Eighth Edition, Tata McGraw Hill Publishing Company Limited
Introduction to risk management and identification – objectives of risk management risk identification and measurement, life insurance and annuities, Introduction toinsurance, Risk and insurance, Management of insurance companies
2 Risk Management and Insurance
James Trieschmann, Obert Hoyt, David Sommer,(2008)
Twelfth Edition, Cengage Learning
Life insurance, basics of life insurance, life insurance classifications, annuities, General Insurance, Management of insurance, Management of insurance companies
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
Internal Examination: Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Internal Test 10marks2 Seminar/Case study/ Group Exercise 10marks3 University Theory Examination (3 hours duration) 80 marks4 Total Marks 100 marks
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
Question paper for theory examination shall consist of Part A and B as under: SEE Pattern· Part A shall consist of SEVEN questions subdivided into a, b, c in 2+6+8 mixed patterns.Students need to answer any FOUR full questions out of SEVEN questions.· Part B shall be a compulsory question on Case study/ Practical problem for 16 marks (maycontain a maximum of 4 sub-questions).
Tax ManagementCourse MBA Course Code 16MBA FM403
Examination Scheme
Theory IA UniversityExam
Total
Max. Marks 100 20 80 100Contact Hours/ week
5 - - 56
Prepared by Latha Mani. B Date 26.03.2018
Prerequisites Students should be familiar with the direct and indirect taxation system in India.
Course OutcomesAt the end of the course the students should be able:
CO1 Understand the process of computing residential status.CO2 Realize the complexities involved in tax liability of IndividualsCO3 Know the corporate tax system.CO4 Be aware of deductions and exemptions of taxes
CO5 Understand working of GST system in the country
Course Contents Unit No. Title: Tax Management No. of Hrs
1.
Basic concepts: Assessment year, previous year, person, assessee, Income, charges on income, gross total income, capital and revenue receipts, residential status, receipt and accrual of income, connotation of income deemed to accrue or arise in India. Tax Planning, Tax Evasion and Tax Management. (Problems on residential Status of Individual assessee)
8 Hrs
2.Explanation under various heads of income. Income from salary (Basicproblems), Income from House Property (Theory Only) 10
3.
Income under the head Profit and Gains of Business or Professions andits computation- basis method of accounting- scheme of business deductions/ allowance- deemed profits- maintenance of books, Depreciation (Problems on computation of income from business/ profession of Individual assessee and Depreciation).
10
4.
Income under capital gain, basis of charge, transfer of capital asset, inclusion & exclusion from capital asset, capital gain, computation of capital gain( theory & problems), deductions from capital gains. Income from Other Sources (Theory Only) Permissible deductions under section 80C to 80U. Setoff and carry forward of losses and clubbing of Incomes.
12
5
Computation of tax liability of a firm and partners, Computation of taxable income of a company with special reference to MAT. Corporate dividend Tax.
10
6Introduction to GST, Levy and exemption, Time value of supply, Administration of GST, Introduction to Customs Duty
6
Reference Books:Sr. No.
Title of Book Author Publisher/Edition Topics
1
Direct Taxes Vinod Singhania and Kapil Singhania,
Taxmann Publications.
Basic Concepts, Residential status & tax incidence, salaries,profits & gains of business or profession, capital gains, income from other sources, set off & carry forward, company taxation
2 Indirect Taxes V S Datey, Taxman Publications Customs duty, GST
3
Students Guideto Income Tax
Vinod Singhania Taxman Publications Basic Concepts, Residential status & tax incidence, salaries,profits & gains of business or profession, capital gains, income from other sources, set off & carry forward, company taxation, Customs law
4
Direct Tax Mehrotra Sahitya Bhavan Basic Concepts, Residential status & tax incidence, salaries,profits & gains of business or profession, capital gains, income from other sources, set off & carry forward
Question Paper Format along with Scheme of Marks as prescribed in University syllabus: Internal Examination: Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Internal Assessment 10 marks2 Assignments /Presentations / Attendance 10 marks3 University Theory Examination (3 hours duration) 80 marks4 Total Marks 100 marks
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:(Note-Answer any 5 from Questions 1 to 7: Question 8 is a Case Study and is Compulsory.
* Answer any 4 full questions out of 1 to 7 (Consists of a, b and c carrying 2, 6 and 8 marks each)* Question No. 8 is Compulsory (16 Marks)
International Financial ManagementCourse MBA Course Code 14MBA FM404
Examination Scheme
Theory IA UniversityExam
Total
Max. Marks 100 20 80 100Contact Hours/ week
5 - - 56
Prepared by Latha Mani. B Date 26.03.2018
Prerequisites 1. Students must have the knowledge of domestic financial management.2. Students must have been exposed to different transactions of MNC’s.
Course OutcomesAt the end of the course the students should be able:
CO1 Be aware of international economic and financial environment.CO2 Understand foreign exchange rate determination.CO3 Know foreign exchange exposure measurement and management.CO4 Comprehend the financial management aspects of the MNC.
CO5 Understand the functioning of world financial markets and institutions.
Course Contents Unit No. Title: International Financial Management No. of
Hrs
1.
International Financial Environment - The Importance, rewards & risk of international finance-Goals of MNC- International Business methods – Exposure to international risk- InternationalMonetary system- Multilateral financial institution 6
2.
International flow of funds and International Monetary system:-International Flow of Funds: Balance of Payments (BOP), Fundamentals of BOP, Accounting components of BOP, Factors affecting International Trade and capital flows, Agencies that facilitate International flows. BOP, Equilibrium & Disequilibrium. Trade deficits. Capital account convertibility (problems on BOP)International Monetary System: Evolution, Gold Standard, Bretton Woods system, the flexible exchange rate regime, the current exchange rate arrangements, the Economic and Monetary Union (EMU).
10
3.
Foreign Exchange Market: Function and Structure of the Forex markets, Foreign exchange market participants, Types of transactions and Settlements Dates, Exchange rate quotations, Nominal, Real and Effective exchange rates. Determination of Exchange rates in Spot markets. Exchange rates determinations in Forward markets. Exchange rate behaviour - Cross Rates - Arbitrage profit in foreign exchange markets, Swift Mechanism. Triangular and Locational arbitrage
10
4.
International Financial Markets and Instruments: - Foreign Portfolio Investment. International Bond & Equity market. GDR, ADR, Cross listing of shares Global registered shares. International Financial Instruments: Foreign Bonds & Eurobonds, Global Bonds. Floating rate Notes, Zero coupon Bonds, International Money MarketsInternational Banking services –Correspondent Bank, Representative offices, Foreign Branches. Forward Rate Agreements
10
5
International Parity Relationships & Forecasting Foreign Exchange rate: - Measuring exchange rate movements-Exchange rate equilibrium – Factors effecting foreign exchange rate-Forecasting foreign exchange rates .Interest Rate Parity, Purchasing Power Parity & International Fisher effect. Covered Interest Arbitrage
10
6
Foreign Exchange exposure: - Management of Transaction exposure- Management of Translation exposure- Management of Economic exposure- Management of political Exposure - Management of Interest rate exposure. Foreign exchange risk Management: Hedging against foreign exchange exposure – Forward Market- Futures Market- Options Market- Currency Swaps-Interest Rate Swap-Hedging through currency of invoicing- Hedging through mixed currency invoicing –Country risk analysis.
10
Reference Books:S1.No.
Title of Book Author Publisher/Edition
Topics
1
International Finance Management
Eun & Resnick, Tata McGraw Hill
Globalisation & Multinational firm, IMS, Foreign Exchange Market, ForeignExchange Exposure, Financial Markets & institutions
2
Multinational BusinessFinance
Eiteman, Moffettand Stonehill
Pearson, 2011
Globalisation & Multinational firm, IMS, Foreign Exchange Market, ForeignExchange Exposure, Financial Markets & institutions
3International Financial Management
Jeff Madura Cengage Learning 2008
4
International Financial Management
Vyuptakesh Sharan
PHI, 2011 International Financial Management, International flow of funds, IMS, Exchange Rate Mechanism, Foreign Exchange Market, International Capital Budgeting
5
Multinational Financial Management
Alan C. Shapiro, Wiley India Pvt. Ltd., 2011.
Multinational Financial Management, Exchange rate determination, IMS, BOP, Foreign exchange risk management, capital budgeting
6International Financial Management
Madhu Vij Excel BOOKS, 2010
International Financial environment, IMS, Foreign Exchange Markets, Managing Foreign exchange exposure
Question Paper Format along with Scheme of Marks as prescribed in University syllabus: Internal Examination: Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Internal Assessment 25 marks2 Assignments /Presentations / Attendance 25 marks
3 University Theory Examination (3 hours duration) 100 marks4 Total Marks 150 marks
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:(Note-Answer any 5 from Questions 1 to 7: Question 8 is a Case Study and is Compulsory.
* Answer any 4 full questions out of 1 to 7 (Consists of a, b and c carrying 2, 6 and 8 marks each)* Question No. 8 is Compulsory (16 Marks)
Financial DerivativesCourse MBA Course Code 16MBA FM405
Examination Scheme
Theory Internal Assessment University Exam
Total
Max. Marks 100 20 80 100
Contact Hours/ week 3
Practical class 2 5
Prepared by Balaji S Date 19/03/2018
Prerequisites 1. To have basic knowledge about time value of money.
2. To have basic knowledge about Investment Management.
3. To have basic knowledge about Indian Capital Markets.
Course OutcomesAt the end of the course the students should be able to:
CO1 Know the features of financial derivatives.
CO2 Understand the risk management process using derivatives.
CO3 Realize use of options and futures contracts
CO4 Understand the pricing of financial derivatives
CO5 Be aware of fundamentals of credit risk management and Value at Risk
Course Contents Unit No. Title No. of
Hours
1.
Financial Derivatives - Introduction, economic benefits of derivatives -Types of financial derivatives - Features of derivatives market - Factorscontributing to the growth of derivatives - functions of derivative markets -Exchange traded versus OTC derivatives - traders in derivatives markets -Derivatives market in India
6
2.
Futures and forwards - differences-valuation of futures, valuation of longand short forward contract. Mechanics of buying & selling futures,Margins, Hedging using futures - specification of futures - Commodityfutures, Index futures, interest rate futures - arbitrage opportunities.Interest rate markets - Type of rates, Determining Zero rates, Forwardrate agreements (FRA), Interest rate derivatives.
12
3.
Financial Swaps - features and uses of swaps - Mechanics of interest rateswaps – valuation of interest rate swaps – currency swaps – valuation ofcurrency swaps.
10
4. Options: Types of options, option pricing, factors affecting option pricing– call and put options on dividend and non-dividend paying stocks put-callparity - mechanics of options - stock options - options on stock index -options on futures – interest rate options. Concept of exotic option.
12
Hedging & Trading strategies involving options, valuation of option: basicmodel, one step binomial model, Black and Scholes Model, option Greeks.Arbitrage profits in options.
5.
Commodity derivatives: commodity futures market-exchanges forcommodity futures in India, Forward Market Commissions and regulation-commodities traded – trading and settlements – physical delivery ofcommodities.
8
6
Credit risk - Bond prices and the probability of default, Historical defaultexperience, reducing exposure to Credit risk, Credit default swaps, Totalreturn swaps, Credit spread options, Collateralized debt obligation. Basicsof Interest rate risk and risk management strategies. Value at Risk (VAR)- Measure, Historical simulation, Model building approach, linearapproach, Quadratic model, Monte Carlo simulation, stress testing and backtesting
8
Recommended Books:Sr. No.
Title of Book Author Publisher/Edition
Topics
1
Options Futures & Other Derivatives
John C. Hull, 6/e
Pearson Education
Options, types of option, option pricing, factors affecting option pricing. Mechanics of options, hedging and trading strategies involving options. Valuations of options.
2
Options & Futures Vohra & Bagri 2/e, TMH Financial Derivatives, futuresand forwards, interest rate markets, options, commodity derivatives, credit risk
3
Derivatives- Valuation& Risk Management
Dubofsky& Miller
Oxford University Press,
Futures and forwards, financial swaps, options- valuation of options, commodity derivatives, credit risk, value at risk (VAR)
Reference Books:Sr. No.
Title of the Book Author Publisher/Edition
Topics
1 Risk Management VaijanathBabshetti& Prakash
1st edition, Kalyani
Financial derivatives, futuresand forwards, interest rate
B. Yaragol Publishers futures, financial swaps, options, commodity derivatives, credit risk, value at risk (VAR).
2 Financial Derivatives Bishnupriya Mishra and SathyaSwaroopDebashish
Excel BOOKS, 2007
Financial derivatives, futuresand forwards, interest rate futures, financial swaps, options, commodity derivatives, credit risk, value at risk (VAR).
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
Internal Examination: Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Internal Test 10marks2 Seminar/Case study/ Group Exercise 10marks3 University Theory Examination (3 hours duration) 80 marks4 Total Marks 100 marks
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
Question paper for theory examination shall consist of Part A and B as under: SEE Pattern· Part A shall consist of SEVEN questions subdivided into a, b, c in 2+6+8 mixed patterns.Students need to answer any FOUR full questions out of SEVEN questions.· Part B shall be a compulsory question on Case study/ Practical problem for 16 marks (maycontain a maximum of 4 sub-questions).
CORPORATE VALUATIONCourse MBA Course Code 16MBA FM406
Examination Scheme
Theory Internal Assessment University Exam
Total
Max. Marks 100 20 80 100
Contact Hours/week 5
Practical class -5
Prepared by Dr.B.Suresh Naidu Date 17/03/18
Prerequisites 1. Basics of Financial Management.
Course OutcomesAt the end of the course the students should be able to:
CO1 Get an overview of the basic corporate valuation process
CO2 Be familiar with the standard techniques of corporate valuation.
CO3 Understand analytical skills and communication strategies for corporate valuation.
Course Contents Unit No.
Title No. of Hours
1.
Corporate valuation-an Overview-Context of valuation-Approaches to Valuation-Featuresof the valuation process: Book value approach, Stock and debt approach, discounted cash flow approach, Relative valuation approach, option valuation approach-Features of the valuation process-Corporate valuation in practice. 8
2.
Enterprise DCF Model-Analysing historical performance-Estimating the cost of CapitalForecasting performance-Estimating the continuing value-Calculating and interpreting the results-Other DCF models: Equity DCF Model: Dividend discount model,free cash flow to Equity (FCFE) model-Adjusted present value model-Economic profit model-Applicability and Limitations of DCF analysis
12
3.
Relative valuation-Steps involved in Relative valuation-Equity valuation multiples-Enterprise valuation multiples-Choice of multiple-Best practices using multiples-Assessment of relative valuation.Other Non DCF Approaches-Book Value approach-Stock and Debt approach-Strategic approach to valuation-Guidelines for corporate valuation
10
4.
Advanced issues in valuation-Valuation of companies of different kinds-valuation in different contexts-Loose ends of valuation-Valuation of intangible assets: Patents, trademarks, copyrights and licenses; Franchises; Brands 8
5.
Value Based Management- Methods and Key premises of VBM-Marakon approach-Alcarapproach-Mckinsey approach-Stern Stewart approach-BCG approach-Lessons from the experiences of VBM adopters.
10
6
Case studies in Valuation - Bharat Hotels company - Bharat Heavy Electricals Limited - Bhoruka Power Corporation Limited - Valuation in the Merger of ICICI with ICICI Bank - Sasken Communication Technologies - Valuation of Infosys Brand
8
Recommended Books:Sr.No. Title of Book Author Publisher/Editio
nTopics
1
Corporate Valuation and Value Creation
Prasanna Chandra
Tata McGraw Hill, 2011
Approaches to Valuation-Features of the valuation process, Case studies in Valuation, Advanced issues in valuation
2Valuation, Aswath Damodaran
Aswath Damodaran
2/e, John Wiley and Sons, 2006
Enterprise DCF Model, Relative valuation
Reference Books:Sr.No. Title of the Book Author Publisher/Edition Topics1 Corporate Valuation: A
Guide for Managers and Investors
Philip R Daves, Michael C. Ehrhardt, and Ron E. Shrieves
Cengage Learning,2003
Value Based Management
2 Corporate Valuation Financial Times
David Frykman, JakobTolleryd
Prentice Hall, 2003.
Case studies in Valuation
3 The Valuation Handbook: Valuation Techniques from Today's Top Practitioners
Rawley Thomas, Benton E. Gup,
John Wiley & Sons, 2010
Enterprise DCF Model, Relative valuation
4 Financial Management Rajiv Srivastava and Anil Misra
2/e, Oxford University Press, 2011.
Value Based Management
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
Question paper for theory examination shall consist of Part A and B as under: SEE Pattern· Part A shall consist of SEVEN questions subdivided into a, b, c in 2+6+8 mixed patterns.Students need to answer any FOUR full questions out of SEVEN questions.· Part B shall be a compulsory question on Case study/ Practical problem for 16 marks (maycontain a maximum of 4 sub-questions).
Examination: Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Internal Test 10 marks2 Seminar/Case study/ Group Exercise 10 marks3 University Theory Examination (3 hours duration) 80 marks4 Total Marks 100 marks
MARKETING SPECIALIZATION
Sales Management
Course MBA Course Code MBASubject Code:16MBAMM401Examination Scheme
Internal Marks20
University Exam
Total
Max. Marks 80 100
Contact Hours/ week
4 - -
Prepared by Chandrakala V.G. Date 10/2/2018
Prerequisites Students must know the fundamental concepts of Marketing.
Course OutcomesAt the end of the course the students should be able to: BLL
CO1 Students should have understood the concepts, techniques and approaches required for effective decision making in the areas of Sales Management.
2
CO2 Apply the theoretical concepts of selling in business. 3
CO3 Develop skills for generating, evaluating and selecting sales strategies. 4
CO4 Understand the various aspects in the Sales management process 2
CO5 .Understand the responsibilities and functions of sales manager 2
CO6 Acquainted with the modern and conventional selling methods and E-commerce issues and challenges
4
Course Contents Unit No. Title No. of
Hours
1.
Module 1: Introduction to sales management: Meaning, Evaluation, Importance, Personal Selling,Emerging Trends in Sales Management, elementary study of sales organizations, qualities and responsibilities of sales manager. Types of sales organizations.
8
2.
Module 2: Selling skills & Selling strategies: Selling and business Styles, selling skills, situations,selling process, sales presentation, Handling customer objections, Follow-u action.
8
3.
Module 3: Management of Sales Territory & Sales Quota: Sales territory, meaning, size, designing,sales quota, procedure for sales quota. Types of sales quota, Methods of setting quota.Recruitment and selection of sales force, Training of sales force.
8
4.
Module 4: Sales force motivation and compensation: Nature of motivation, Importance, Process andfactors in the motivation, Compensation-Meaning, Types of compensation plans andevaluation of sales force by performance and appraisal process.
10
5.
Sales Manager and Sales Person: Role of sales manager and sales people; functions of salesmanager, functions of sales person, types and characteristics of sales manager andsalespeople-Time management for sales manager and sales person
8
6.
Selling on the internet: Selling agents for internet trading-net selling, advertisingin nettrading, payment system in internet trading-smart card, credit card, debit card- payment bycard: advantages and disadvantages; How to make internet selling safe-Digital signature,biometric method and legal or regulatory environment; Growth of internet tradingin India
8
Case Studies in Sales management 6
Recommended Books:Sr. No.
Title of Book Author Publisher/Edition Topics
1Sales Management
Charles, Futrell 6/e, 2003, ThomsonSouth Western
Introduction tosales management
2Sales & Retail Management,an Indian perspective
Dr.S.L Gupta 1/e, 2007,ExcellBOOKS
Sales management job
3Sales & Distribution Management
Tapan K.Panda& Sunil Sahadev,
6/e, OxfordUniversity Press
Selling skills,sales territory,sales motivation
Question Paper Format along with Scheme of Marks as prescribed in University syllabus: Internal Examination: Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Internal Assessment Test 10 marks
2Other Components(Assignments+Presentations+Attendance)
10 marks
3 University Theory Examination (3 hours duration) 80 marks4 Total Marks 100 marks
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
(Note: Answer any 4 full questions out of 7 from Q.No.1 to 7Each question set consists of :
a) -----2 marksb) -----6 marksc) -----8 marks
Q.No 8:Case Study (Compulsory) (16 marks)
Integrated Marketing Communication
Course MBA Course Code MBASubject Code:16MBAMM402Examination Scheme
Internal Marks20
University Exam
Total
Max. Marks 80 100Contact Hours/ week
5 - -
Prepared by Chandrakala V.G. Date 10/2/2018
Prerequisites Students must know the fundamental concepts of Marketing.
Course OutcomesAt the end of the course the students should be able to: BLL
CO1 Build a comprehensive framework that fully integrates the various aspects of managerial decision making related to marketing communications strategy and tactics.
2
CO2 Outline the nature of IMC and describe its environment 3
CO3 Understand to set set IMC objectives and formulate an IMC budget 4
CO4 Evaluate creative strategies in the light of given marketing objectives and strategies
2
CO5 Provide an integrative approach to the study of the promotion mix, including advertising, publicity, personal selling, and sales promotion
2
CO6 Able to construct IMC creative strategies and tactics, including digital & social media executions, advertising, promotions, and public relationsinitiatives.
4
Course Contents Unit No. Title No. of
Hours
1.
Module 1: IntroductionRole of IMC in marketing process, IMC planning model, Marketing and promotion process model. Communication process, steps involved in developing IMC programme, Effectivenessof marketing communications Purpose, Role, Functions, Types, Advertising Vs Marketing mix, Advertising appeal in various stages of PLC
10
2.
Module 2: Advertising Agency: Type of agencies, Services offered by various agencies, Criteria for selecting the agencies and evaluation.Advertising objectives and Budgeting: Goal setting – DAGMAR approach, various budgeting methods used.
8
3.
Module 3: Media planning: Developing Media plan, Problems encountered, Media Evaluation-Print,Broadcast media, Support media in advertising.Media strategy: Creativity, Elements of creative strategies and its implementation,Importance of Headline and body copy
8
4.
Module 4: Direct Marketing: Features, Functions, Growth, Advantages/Disadvantages, And DirectMarketing Strategies.Promotion: Meaning, Importance, tools used, Conventional/unconventional, drawbacks,push pull strategies, Co-operative advertising, Integration with advertising and publicityPublic relation/ Publicity:- Meaning, Objectives, tools of public relations, Public relationstrategies, Goals of publicity, Corporate Advertising – Role, Types, Limitations, PR Vs Publicity.
8
5.
Module 5: Monitoring, Evaluation and control: Measurement in advertising, various methods used for evaluation, Pre-testing, Post testing
8
6.
Module 6: International Advertising: Global environment in advertising, Decision areas ininternational advertisingInternet advertising: Meaning, Components, Advantages and Limitations, Types of InternetadvertisingIndustrial advertising: B 2 B Communication, Special issues in Industrial selling
10
Case Studies in Indian Context 4
Recommended Books:Sr. No.
Title of Book Author Publisher/Edition Topics
1Advertising and Promotions IMC Perspectives:
Belch and Belch–
Tata McGraw Hill,9/e, 2012.
All topics
2Advertising & Integrated Brand Promotion
O’Guinn, Allen, Semenik,
Cenage Learning All topics
3Integrated Advertising, Promotion, and Marketing Communications
Clow, Baack,3/e
Pearson Education, 2007 All topics
4. Integrated Marketing Communications
– Niraj Kumar HPH All topics
Question Paper Format along with Scheme of Marks as prescribed in University syllabus: Internal Examination: Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Internal Assessment Test 10 marks
2Other Components(Assignments+Presentations+Attendance)
10 marks
3 University Theory Examination (3 hours duration) 80 marks4 Total Marks 100 marks
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
(Note: Answer any 4 full questions out of 7 from Q.No.1 to 7Q.No.8 is compulsoryEach question set consists of :
a) -----2 marksb) -----6 marksc) -----8 marks
Q.No 8:Case Study (Compulsory) (16 marks)
E-Marketing
Course MBA Course Code 16MBA MM403
Examination Scheme
Theory Internal Assessment University Exam
Total
Max. Marks 100 20 80 100Contact Hours/ week 5
Practical class -5
Prepared by Kavyashree . M. B Date 10-2-2018
Prerequisites 1. Basics of Marketing.
2. Knowledge on E-Commerce
Course OutcomesAt the end of the course the students should be able to:
CO1 Recognize appropriate e-marketing objectives
CO2 Appreciate the e-commerce framework and technology.
CO3 Illustrate the use of search engine marketing, online advertising and marketing strategies
Course Contents Module No.
Title No. of Hours
1.
Introduction to E-Marketing: Landscape – Past – Today – Future –Internet Marketing Paradigm – Internet Infrastructure Stack BusinessModels & Strategies: Strategic Planning – Strategy to Electronic Planning –Strategic Drivers of the Internet Economy – Business Models to E-BusinessModels – E-Business Models – Performance Metrics – The BalancedScorecard
10
2.
E-Marketing Plan: Overview of the E-Marketing Planning Process – Creating an E-Marketing Plan – A Seven-Step E-Marketing PlanThe E-Marketing Environment: Overview of Global E-Marketing Issues –Country and Market Opportunity Analysis – Technological Readiness Influences Marketing – Wireless Internet Access – The Digital Divide Ethical and Legal Issues – Privacy – Digital Property – Online Expression – Cyber Security – Cyber Crime
12
3.
E-Marketing Research: Data Drive Strategy – Marketing Knowledge Management – Monitoring Social Media – Technology-Enabled Approaches– Real-Space Approaches – Marketing Databases and Data Warehouses – Data Analysis and Distribution – KnowledgeManagement Metrics - Consumer Behaviour Online – Segmentation – Targeting – Differentiation – Positioning Strategies
8
4. E-Marketing Management: Product – Products on Internet – Creating Customer Value Online – Product Benefits – E-Marketing Enhanced Product Development – Price – Change in Pricing Strategies – Buyer and Seller Perspectives – Payment Options – Pricing Strategies – Distribution – Online Channel Intermediaries – Distribution Channel Length and Functions– Channel Management and Power – Distribution Channel Metrics – Promotion – Integrated Marketing Communication (IMC) – Internet Advertising – Marketing Public Relations – Sales Promotion Offers – Direct
10
Marketing – Personal Selling – IMC Metrics
5.
Customer Acquisition and Retention: Profile of Consumers – Browsing Behaviour Model – Elements of Social Media – Social Media Strategies – Social Media Performance Metrics –Building Customer Relationships – Relationship Marketing Stakeholders – Three Pillars of Relationship Marketing – Customer Relationship Management (CRM) – CRM Building Blocks – Ten rules for CRM Success
8
6
Evaluating Performance and Opportunities: Measuring and evaluating web marketing programs – Social and Regulatory Issues – Privacy – Security – Intellectual Property – Mobile Marketing – Media Coverage Emerging Issues: Online Governance and ICANN – Jurisdiction – Fraud – Consumer Loyalty of Website-Services – The Quadratic Effect of Flow – Role of Technology Readiness in Developing Trust and Loyalty for E-Services in Developing Countries
8
Recommended Books:Sr. No.
Title of Book Author Publisher/Edition
Topics
1
E-Marketing Judy Strauss and Raymond Frost
Prentice Hall, 6th
Edition, 2013e-marketing basics, e-business models, e-marketingplan, e-marketing environment, ethical and legal issues, e-marketing research, consumer behaviour online, E Marketing Management, emerging issues
2
Internet Marketing: Integrating Online andOffline Strategies.
M. L. Roberts and DebraZahay
3rd edition, Cengage Publishing, 2013
Role of technology readiness in developing trust and loyalty for e-services in developing countries., measuring and evaluating web marketing programs.
3
E-marketing in Developed and Developing Countries:Emerging Practices
Hatem El-Gohary and Riyadh Eid
IGI Global, 2013 Role of technology readiness in developing e-services in developing countires.
Reference Books:Sr. No.
Title of the Book Author Publisher/Edition
Topics
1 E-Commerce: An Indian Perspective
P. T. Joseph Prentice Hall, 4th
Edition, 2013.Customer acquisition and retention, building customer relationships
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
Internal Examination: Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Internal Test 10 marks2 Seminar/Case study/ Group Exercise 10 marks3 University Theory Examination (3 hours duration) 80 marks4 Total Marks 100 marks
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
Question paper for theory examination shall consist of Part A and B as under: SEE Pattern· Part A shall consist of SEVEN questions subdivided into a, b, c in 2+6+8 mixed patterns.Students need to answer any FOUR full questions out of SEVEN questions.· Part B shall be a compulsory question on Case study/ Practical problem for 16 marks (maycontain a maximum of 4 sub-questions).
HUMAN RESOURCE SPECIALIZATION
PUBLIC RELATIONS
Course MBA Course Code 16MBAHR401
ExaminationScheme
Theory Internal AssessmentUniversity
ExamTotal
Max. Marks 100 20 80 100
ContactHours/ week 5
Practical class-
5Prepared by SOWMYA C.U. Date – 9/3/2018
Prerequisites
1. Basics of Human Resource.
2. Knowledge on Mass Communication
Course OutcomesAt the end of the course the students should be able to:
CO1 Gain the insights of Public relations principles and practices.
CO2 Learn the various theories of mass communication
CO3 Understand the various issues in crisis management
Course Contents Module No.
Title No. of Hours
1.
Public Relation: Meaning, Concepts of PR -Proactive and Reactive Approaches –Public Relations Process – Behavioral Public Relations Model – Persuasion Model–Two way symmetrical Communications Model – 20 great truths about Public Relations
8
2.
Theoretical basis for Public Relations – Theories of Relationships –Systems Theory– situati onal Theory – Theories of Persuasion and Social Influence – Social ExchangeTheory – Diffusion Theory – Social Learning Theory – Elaborated Likelihood Theory- Theories of Mass communication – Uses and Gratification Theory – Agenda SettingTheory – Public Relations roles – Models of Public Relations – Approaches toConflict Resolutions
8
3. Employee communications – Role of employee communication – concept ofOrganizational culture – Establishing Communication Policy -Organizational change –Importance of employee communication –Special employee Communication Situations– Media of Employee communications – Objectives of Internal media – Sta rtinginternal media – controlling internal media - Occasional and Special media Rules ofEffective Employee Relations. Frontline supervisors as the key communicators
Case: Investing in Employees Pays Off (CJSS)
Case: Southwest Airlines – Where Fun, LUV, and Prof it Go Hand –in Hand (CJSS)Case: Employee Retention: It is the employer who is on probation (LLHT)
Case: Maintaining Employee Relationship in a Tragedy (LLHT) Kodak CommunicatesOne - on - One with All of its Employees (CJSS)
Case: Investing in Employees Pays Off (CJSS)
Case: Southwest Airlines – Where Fun, LUV, and Prof it Go Hand –
10
in Hand (CJSS) Case: Employee Retention: It is the employer whois on probation (LLHT)
Case: Maintaining Employee Relationship in a Tragedy (LLHT)Kodak Communicates One - on - One with All of its Employees(CJSS)
4.
Community Relations – Importance of Public Relations – Community Relati onsProcess – Guidelines for Effective Relations Programs -Specific Functions of PublicRelations – Criteria for Community relations Activities – Corporate SocialResponsibility & Philanthropy-Emerging Challenge of Community Activism
Case: Community Relationships Maintained During Hospital Closing (CJSS)
8
5.
Media Relations – Media Relations –Role of Media in Public Relation s – Social Media – working with the media –Media Relations Program Elements –R ole of Technology in Public Relations
Case: Fatal Tiger Attack at San Francisco Zoo (LLHT)
Case: There’s a Syringe in My Pepsi Can (CJSS)
8
6
Issues in Public Relations/Crisis Management – public relations challenges –Typesof Issues - target audiences-Public Service as Preventive Public Relations – SpecialInterests – Importance of Compromise –Issue Anticipation – Scenario Technique .
Crisis Management – Understanding how people typically react to issues – HumanNature – Role of communications – Types of crises – News media influ ence -Fundamental guidelines
Case: Take your choice Tobacco or Health (CJSS) Case: Bhopal – A Nightmare for Union Carbide (CJSS)
14
Recommended Books:Sr. No.
Title of Book Author Publisher/Edition
Topics
1
Public Relations- The Profession and Practice
L attimore, Laskin, Heiman &Toth
third edition, Tata McGraw Hill, 2012 (LLHT)
Meaning, Concepts of PR -Proactive and Reactive Approaches – Public Relations Process – Behavioral Public Relations Model – Persuasion Model, 20 great truths about Public Relations
2 “Public RelationsPractices – Managerial
Center, Jackson,Smith and
Seventh Edition, Prentice Hall of
Occasional and Special media Rules ofEffective Employee Relations.
Case Studi es andProblems”
Stansbury, India, 2008 (CJSS)
Frontline supervisors as the keycommunicators
Case: Investing in Employees Pays Off(CJSS)
Case: Southwest Airlines – WhereFun, LUV, and Prof it Go Hand –inHand (CJSS) Case: EmployeeRetention: It is the employer who is onprobation (LLHT)
3
Public Relations Paul Baines, John Egan, Frank Jefkins,
Routledge, 3rd
edition, 2007.Theories of Public Relations
4
Public Management –Organizations,Governance and Performance,
Laurence J. O’ Toole Jr, Kenneth J Meier,
1st edition,CambridgePublications,2011.
Employee Communication, community Relations, Issues in public Relations.
Reference Books:Sr. No.
Title of the Book Author Publisher/Edition
Topics
1 Strategic Planning forPublic Relations,
Ronald D. Smith Revised edition,Taylor & Francis,2004.
Employee communication, Strategic planning, Media relations,Issues in Public Relations
2 Public Relations: APractical Guide to theBasics,
PhilipHenslowe,
1st edition, KoganPage Publishers,2003
Meaning, Concepts of PR -Proactive and Reactive Approaches – Public Relations Process – Behavioral Public Relations Model – Persuasion Model, 20 great truths about Public Relations
3 An Overview of thePublic RelationsFunction -
Shannon A.Bowen,
Reprint Edition,Business ExpertPress, 2010.
Employee communications, community relations, crisis management
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
Internal Examination: Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Internal Test 10 marks2 Seminar/Case study/ Group Exercise 10 marks3 University Theory Examination (3 hours duration) 80marks4 Total Marks 100 marks
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
Question paper for theory examination shall consist of Part A and B as under: SEE Pattern· Part A shall consist of SEVEN questions subdivided into a, b, c in 2+6+8 mixed patterns.Students need to answer any FOUR full questions out of SEVEN questions.· Part B shall be a compulsory question on Case study/ Practical problem for 16 marks (maycontain a maximum of 4 sub-questions).
WORKPLACE ETHICS AND VALUE SYSTEMS
Course MBA Course Code 16MBA HR402
Examination Scheme
Theory Internal Assessment University Exam
Total
Max. Marks 100 20 80 100Contact Hours/ week 5
Practical class -5
Prepared by Mrs. Chaya J Swamy Date:26/3/2018
Prerequisites 1. Basics of Workplace Ethics and Value System
2. Fundamental Knowledge about Workplace privacy
Course OutcomesAt the end of the course the students should be able to:
CO1 Learn the principles and practices of workplace ethics
CO2 Understand the concepts of corporate governance and ehics.
CO3 Gain insights of Discrimination and Harassment at workplace
Course Contents Module No.
Title No. of Hours
1.
Workplace Ethics: Introduction, Needs, Principles, Development ofPersonal Ethics, Workplace Ethics for Employees-Ethical behavior inworkplace- Professionalism, Ethical violations by employees, EmployeeAttitude and Ethics, Employee Etiquettes. Benefits of ethics in Workplaceemployeecommitment, investor loyalty, customer satisfaction, profits
8
2.
Professionalism at Workplace: Unethical Conduct for employees andemployers. Factors leading to Unethical Behaviors. Different unethicalbehaviors. Measures to control unethical behaviors.Rewarding ethicalbehaviour
8
3.
Business Ethics and Corporate Governance: Overview of BusinessEthics, Corporate Governance, Ethical issues in human resourcemanagement- The principal of ethical hiring, Firing, worker safety,whistle blowing, Equality of opportunity, Discrimination, Ethics andremuneration, Ethics inretrenchment. Ethical Dilemmas at workplace,Ethical issues in global business, corporate responsibility of employers
10
4.
Workplace Privacy & Ethics: Watching what you say and what you do inthe workplace,Hardware, Software and Spyware, Plagiarism and ComputerCrimes, Convenience and Death of Privacy, Defence of employee privacyrights
10
5.
Teamwork in the Workplace, Ethics, Discrimination and Harassmentat Workplace & Ethics:Teams, Elements of team, Stages of team development, team meetings,team rules, and teams work and professional responsibility, rules ofprofessional responsibility, ASME code of ethics.Discrimination, sexualharassment, creating awareness about workplace harassment, VishakaDutta vs. State of Rajasthan –Supreme Court directions, Compulsoryworkplace guidelines.
12
6
Managing Change in Workplace through Ethics: Introduction to ChangeManagement, Models of change, the Ethics of Managing Change, the roleof ethics and responsibilities in leading innovation and change, ethics basedmodel for change management, ethics and risks of change management
8
Recommended Books:Sr. No.
Title of Book Author Publisher/Edition
Topics
1
Ethical Theory and Business,
Tom L. Beauchamp, Norman E. Bowie and Denis Arnold
8th
Edition.Workplace Ethics: Introduction,Ethical Behaviour in workplace, Employee Etiquettes
2
Business Ethics – Ethical Decision making and cases
O.C. Ferrell, John Fraedrich, and LindaFerrell
9th Edition, Cengage Learning.
Professionalism at workplace:Unethical conductfor employees and employer, factors leading to Unethical behaviours
3
How technology is compromising Workplace Privacy
Fredrick S Lane AMACOM DivAmerican Mgmt Assn, 2003
Business ethics and corporateGovernance:Overview of business ethics, Equality of opportunity, discrimination, Ethics and remuneration
4
Ethics in the Workplace,
Dean Bredeson, Keith Goree
Cengage Learning,2011.
Workplace privacy & Ethics: Computer crimes, software, hardware and spyware, Defence of employee privacyrights
Reference Books:Sr. No.
Title of the Book Author Publisher/Edition
Topics
1 Ethics in 21st Century, Mary Alice Trent
Oral Roberts University, longman
Teamwork in the workplace, Ethics, discrimination and harassment at workplace & Ethics:Elements of team, stages of team
developmentDiscrimination, Sexual harassment,creating awareness about workplace about harassment
2 • Ethics in Workplace: System Perspective,
William F Roth Pearson, 2014. Managing Change in workplace through ethics: introduction to change management, models of change,ethics based model ofchange management
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
Internal Examination: Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Internal Test 10 marks2 Seminar/Case study/ Group Exercise 10 marks3 University Theory Examination (3 hours duration) 80 marks4 Total Marks 100 marks
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
Question paper for theory examination shall consist of Part A and B as under: SEE Pattern· Part A shall consist of SEVEN questions subdivided into a, b, c in 2+6+8 mixed patterns.Students need to answer any FOUR full questions out of SEVEN questions.· Part B shall be a compulsory question on Case study/ Practical problem for 16 marks (may contain a maximum of 4 sub-questions).
International Human Resource Management
Course MBA Course Code 14MBA HR403
Examination Scheme
Theory Internal Assessment University Exam
Total
Max. Marks 100 20 80 100Contact Practical class -
Hours/ week 4 1 5
Prepared by Kavyashree . M. B Date 10-2-2018
Prerequisites 1. Knowledge on Human Resource Management.
2. Knowledge on Organizational Behavior
3. Knowledge on Employment Laws
Course OutcomesAt the end of the course the students should be able to:
CO1 Apply the concepts and knowledge about the range of Human Resource functions
CO2 Deploy the expatriate employees and expatriate failures on international assignments.
CO3 Evaluate the effects of different Human Resource and International Industrial Relationsstrategies adopted by multinational organizations
Course Contents Module No.
Title No. of Hours
1.
Introduction to IHRM Definition, The drivers of internationalization ofbusiness. The different setting of International Human ResourceManagement. Development of IHRM. Difference between IHRM andDomestic HRM. Models of IHRM-Matching model, Harvard Model,Contextual Model, 5P Model European Model. SHRM: Evolution ofMNE’s, Business strategies, IHRM Strategies, SIHRM. Barriers ineffective global HRM. Socio-cultural context, Organizational dynamicsand IHRM: Role of culture in International HRM, Country and RegionalCultures, Country Culture versus MNE Culture. Culture and employeemanagement issues/ impact of Country culture on IHRM.
10
2.
Strategies for International Growth: Exploiting global integration-Thelogic of global integration, differentiation, Mastering expatriation, beyondthe traditional expatriate model, the limits of global integration. Becominglocally responsive: The roots of responsiveness, understanding diversity,responding to diversity, the challenges of localization. Managing alliancesand joint ventures – IHRM and International Alliances, IHRM andInternational Joint Ventures.
7
3. International Workforce planning and staffing: International labourmarket International Recruitment function; head-hunters, cross-nationaladvertising, e-recruitment; International staffing choice, differentapproaches to multinational staffing decisions, Types of internationalassignments, Selection criteria and techniques, use of selection tests,
10
interviews for international selection, international staffing issues,Successful expatriation, role of an expatriate, female expatriation,repatriation, re-entry and career issues.
4.
Developing Global Mindset: Global Leadership, Cross cultural contextand international assignees, Current scenario in international training anddevelopment, training & development of international staff, types ofexpatriate training, sensitivity training, Career Development, repatriatetraining, developing international staff and multinational teams,knowledge transfer in multinationalcompanies.
7
5.
Performance Management: Performance Management and MNE,Constraints in goal attainment, performance management cycle,Performance Management of International Assignees, third and hostcountry employees, issues and challenges in international performancemanagement, country specific performance management practices.
8
6
International Compensation and International Employment Lawsand HRIS: International compensation and international assignees, Formsof compensation, key components of internationalcompensation, Approaches to international compensation, compensationpractices across the countries, emerging issues in compensationmanagement. Establishment of labour standards byInternational Institutions, The global legal and regulatory context of MNE,The International framework of Ethics and Labour standards, Key issuesin International Industrial Relations, TradeUnions and MNE’s, Response of Trade Unions to MNE’s, Non-Unionworker representation. HRIS: Meaning, Role of IT in HR, Designing ofHRIS, Applications of HRIS in Employee Management, Limitation ofHRIS.
14
Recommended Books:Sr. No.
Title of Book Author Publisher/Edition
Topics
1
International Human Resource Management
Monir H. Tayeb
Oxford University Press, 2005.
Basics of IHRM, drivers of internationalization of business, models of IHRM, managing international joint ventures. repatriation
2 International HumanResource Management
Peter J. Dowling, Denice E. Welch
Cengage Learning
IHRM Strategies, barriers to IHRM, internal recruitment function, internal staffing issues, re-entry and career issues, performance management of
international assignees
Reference Books:Sr. No.
Title of the Book Author Publisher/Edition
Topics
1 International HumanResource Management: Text and Cases
P. L. Rao ExcelBooks, Reprint
International training and development, career development, repatriate training, knowledge transfer in MNCs, country specific performance management practices.
2 International HumanResource Management: Policies and Practices
DennisBriscoe, Randall Schuler, IbraizTarique, Taylor & Francis
4/e, 2012. SHRM –Evolution of MNE’s , role of culture in IHRM, Globalintegration, expatriation, international compensation and international employment laws, trade unions and MNEs, HRIS
Question Paper Format along with Scheme of Marks as prescribed in University syllabus: Internal Examination: Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Internal Test 10 marks2 Seminar/Case study/ Group Exercise 10 marks3 University Theory Examination (3 hours duration) 80 marks4 Total Marks 100 marks
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
Question paper for theory examination shall consist of Part A and B as under: SEE Pattern· Part A shall consist of SEVEN questions subdivided into a, b, c in 2+6+8 mixed patterns.Students need to answer any FOUR full questions out of SEVEN questions.· Part B shall be a compulsory question on Case study/ Practical problem for 16 marks (maycontain a maximum of 4 sub-questions).
Recommended