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FINDING SUCCESS IN TODAY’S MUSIC INDUSTRY:Leveraging Your Live Performance
SPONSORSHIPS & ENDORSEMENTS How to get them How to leverage them
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
Featured Panelists
Bram PARTNER, INDIEHITMAKER (MODERATOR) INDIEHITMAKER.COM | @BRAM_ROCKS
Jen LoweFENDER MUSICAL INSTRUMENTS JENLOWE.COM
Kent AberlePARTNER, MUSIC GUANXI KENTABERLEDRUMS.COM
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
Rich LevySENIOR VP, LIVE NATION LIVENATION.COM
Staci RothchildPARTNER, SOUNDART MANAGEMENT SOUNDART.US
Sponsorships & Endorsements
SPEND $ TO MAKE $ Know the difference between: Buzz, Hype, Publicity, Promotion & Exposure (BHPPE)
Many Points of Entry (MPE) The more avenues leading to your band/music
the better the BHPPE, overall sales & ROI
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
Sponsorships & Endorsements
How To Get Them What is the difference
What sponsors and endorsers are looking for
Tips & Tricks Content is still king Great online presence Provide a plan
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
Sponsorships & Endorsements
How To Leverage Them What it means to your career
For the band/artist brand For the individual musician
What to do next - sponsorships Find the available programs Find alternative sponsors
What to do next - endorsements Dusty Saxon, Drummer, Gretsch Start writing letters
©2013 Indiehitmaker is a service mark of PolyPlat Records ADSD | www.indiehitmaker.com @indiehitmaker
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