View
895
Download
0
Category
Tags:
Preview:
Citation preview
Flickr Case StudyMCM 354
Sara Al Uraifi & Jawaher Al Suwaidi
What is Flickr?
Flickr was founded in 2004.
The founders were Caterina Fake and Stewart
Butterfield.
Flickr is a web site owned by
It offers photo sharing and a host of related
services for users of any level beginners to
professionals.
It is the fastest-growing photo sharing site on
the web.
What is the business model of Flickr?
Not a type of money making plan.
The creators usually launch the website and
then try to think of ways to make money.
Flickr is known to be a free platform website,
the only way to make profit is through
advertising.
Advertising on websites like Flickr are pay-by-
click.
On the other hand, Flickr receive profit
via other companies who pay them to
advertise on their website.
Flickr has more than 3 million users.
Examples in UAE, the advertisement
you may see is of Abu Dhabi Food
Control Authority, Clearasil and
many more.
What is the web-marketing plan of Flickr?
Flickr’s mission:
To make sharing photos with friend and
family easier by creating profiles and
uploading pictures on the website as
well as providing applications for
iPhone, Blackberry and iPads.
Flickr’s goals
1. They want to help people make their
photos available to the people who
matter to them.
2. They want to enable new ways of
organizing photos and video.
How can we advertise in Flickr?
In order to be able to advertise on
Flickr, advertisers need to reserve
their spots through http://
adspecs.yahoo.com or by contact
Flickr.
How to market your brand through Flickr?
• Use your web site address as your Flickr
screen name.
• Use your Flickr profile to advertise your
company, products, services, etc
• Upload quality photos of your
products/services
• Write appropriate text for each photo, but
avoid the hard sell.
• Find and join appropriate groups and share
your photos in those groups.
• Link prominently from your web site to your
Flickr photostream.
• Take part in the Flickr community.
Explain online privacy issues that Flickr is involved in?
• Anyone is able to obtain other users’
pictures.
• Users may post pictures of others without
their permission.
Why was Flickr blocked in the United Arab Emirates?
Due to the amount of sex oriented
photos hosted by Flickr in respect of
the country’s culture and religion.
THANK YOU
Recommended