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1
NEW FORD FIGO
2
FORD DNA
3 Feel the difference
1.2L Duratec Petrol Engine delivering 71PS & 102Nm
1.4L Duratorq Diesel Engine delivering 69PS & 160Nm
Light & Precise Steering
Best in Class Ride & Handling
4 Feel the difference
Distinctive Trapezoidal Lower Grille
Cat Eye Headlamps
Comet Tail Raising Belt Line
Light Catching Undercuts
5
INTERIORS
6 Feel the difference
Electric Boot Release
Driver Seat Height Adjust
Electric Adjust Outside Mirrors
Front Power Windows
Intelligent Rear Defogger
Rear Wiper & Washer
Front 12V Power point
7 Feel the difference
Metallic Finish Pull Cups
Fabric Insert on Door Trim
Sporty Asymmetric Cluster
Vibrant Coral Interiors
8
SPACE
9 Feel the difference
100% Fold Flat Rear Seats
Largest Boot Space (284L) in its Class
10 Feel the difference
1 Litre Bottle Holder on Door Trim
Rear Parcel Tray
Class Leading Air-conditioner with 154cc Compressor
Best in Class Legroom, Hip room & Shoulder room
iPod, Mobile phone holder
Idol stowage on Instrument Panel
Seat Back pockets
11
CONNECTIVITY
12 Feel the difference
Radio Data Systems
In-Dash CD / MP3 Player
Aux-In Port for I-Pod / Music Player
Speed Sensing Volume
13 Feel the difference
Make & Receive Phone Calls
Access Call Logs (Missed, Received & Dialed)
Swap / Hold a Call
Mute a Call
Get Notified on Incoming SMS
Access Full Phonebook
Stream Songs on Car from Mobile
Switch to Privacy Mode when needed
14
INTELLIGENCE
15 Feel the difference
Intelligent Boot Release
Intelligent Rear Defogger
Electric Adjust Outside Mirrors
Drive Away Locking
Distance to Empty
6 Speed Intermittent Wipers
Theatre Dimming
Battery Saver
16 Feel the difference
Lane Change Indication
Smart Passive Anti Theft System
Rapid Deceleration Warning
Anti-Drip Wiping on Front Wipers
Auto Relock
Programmable Remote Key
17
SAFETY
18 Feel the difference
Built FORD TOUGH
19 Feel the difference
Dual Front Airbags
Anti Lock Braking System PLUS
Electronic Brake force Distribution
Rear Child-proof Locks
Crash Unlock
Seatbelt Grabbers & Load Limiters
20
COST OF OWNERSHIP
21 Feel the difference
Ford Figo Petrol
Rs. 28,245Rs. 11,344Service Cost for Customers
driving less than 10,000 kms
a year (5 Year Period)
Rs. 23,023Rs. 21,687Cost of Damageability
Repairs
Rs. 82,460Rs. 70,301Cost of Non Scheduled
Repairs
Rs. 28,245Rs. 26,513Cost of Periodic
Maintenance for 100,000
Kms
21No. of Services in a Year
10,000 Kms or 6 Months10,000 Kms or 12 MonthsService Interval
i10FigoService Attribute
7%
15%
7%
60%
22 Feel the difference
Ford Figo Diesel
Rs. 12,820
Rs. 25,751
Rs. 84,683
Rs. 30,379
1
10,000 Kms or 12 Months
Swift Petrol
Rs. 14,698
Rs. 24,287
Rs. 87,397
Rs.33,292
1
10,000 Kms or 12 Months
Figo Diesel
Rs. 17,456Rs. 11,344
Service Cost for Customers driving less than 10,000 kmsa year
Rs. 27,885Rs. 21,687Cost of Damageability Repairs
Rs. 96,636Rs. 70,301Cost of Non Scheduled Repairs
Rs. 38,264Rs. 26,513
Cost of Periodic Maintenance for 100,000 Kms
11No. of Services in a Year
10,000 Kms or 12 Months
10,000 Kms or 12 Months
Service Interval
Swift DieselFigo PetrolService Attribute
13%
17%
16%
12%
13%
10%
13%
16%
23
PRICING
24 Feel the difference
DieselPetrol
5,29,9004,42,900Ford Figo Titanium
4,96,9003,99,900Ford Figo ZXI
4,72,9003,81,900Ford Figo EXI
4,47,9003,49,900Ford Figo LXI
Ford Figo Prices
25
LXI
Petrol � 3,49,900
Diesel – 4,47,900
Appearance (Ext + Int)
• Body Colored Bumpers
• Tinted Glasses
• Full fabric Seats
Comfort & Convenience
• A/C & Heater
• Power Steering
• Manual Windows
• Day/Night Rear View Mirror
• Front Power Point
EXI
Petrol � 3,81,900
Diesel – 4,72,900
Appearance (Ext + Int)
•Door Trim – Fabric Insert
•LH Outside Mirrors
•Full Wheel Covers
Comfort & Convenience
•Front Power Windows
•Electric Boot Release
•Passenger Vanity Mirror
•Tachometer
Safety & Security
•Engine Immobilizer (PATS)
•Remote Key Entry
•Central Locking
Infotainment
•MP3 player + 4 Speakers
•Aux-in Port
TITANIUM
Petrol � 4,42,900
Diesel – 5,29,900
Safety & Security
•Dual Airbags with Load Limiters
•ABS with EBD
•6 Speed Intermittent Wipers
ZXI
Petrol � 3,99,900
Diesel – 4,96,900
Appearance (Ext + Int)
• Body Colored Door Handles
• Body Colored Outside Mirrors
• Coral colour coded IP
• Chrome Finisher on Front Grille
• Tailgate Appliqué Chrome finish
• Side Repeaters Chrome Surround
Safety & Security
• Rear Defogger
• Rear Wash / Wipe
Comfort & Convenience
• Bluetooth Technology
• Electric Adjust Outside Mirrors
• Driver Seat Height Adjust
• Cargo Area Lamp
• Rear Parcel Shelf
Feel the difference
FORD FIGO VARIANTS
26
i10 Swift
3.0 lakhs
3.5 lakhs
4.0 lakhs
4.5 lakhs
5.0 lakhs
5.5 lakhs
3.45
4.95
Ford Figo
3.49
4.42
3.99
5.25
4,83
5.36
4.47
5.29
3.81
4.35
4.08
4.49
5.17
Ritz
3.97
4.89
4,74
5.27
4.28
5.08
Beat
3.42
3.62
4.43
3.99
IndicaVista
3.52
4.35
4.90
3.99
3.79
4.58
PRICE POSITIONING IN SEGMENT
4.17
4.57
5.13
5.45
27
Vs. PETROL
COMPETITION
28
Figo Petrol Titanium vs. Competition
XXX����ABS + EBD
XX��������MP3 Player + 4 Speakers + Aux-in Port
XX��������Rear Washer
XX��������Rear Wiper
XX��������Rear Defogger
����������������Front power Windows
Not IntelligentNot IntelligentNot Intelligent����Intelligent Central Locking
XXX����Anti Drip Wiping
XX��������Body Colour Outside Mirrors & Door Handles
XXX����Bluetooth Connectivity
XXX����6 Speed Intermittent Wipers
XXX����Distance to Empty
XXX����Electric Boot Release
XXX����Electric Adjust Mirrors
XXX����Driver Seat Height Adjust
XXX����Programmable Remote Key
XXX����Dual Airbags
4.284.494.354.42Ex-Showroom (New Delhi)
Maruti Suzuki
Ritz VXI
Maruti Suzuki
Swift VXI
Hyundai i10
Sportz
Figo
Titanium
Feature
Feel the difference
29
XXX����Anti Drip Wiping
XX��������Body Colour Outside Mirrors & Door Handles
XX��������Full Wheel Covers
XXX����Battery Saver
XXX����Distance to Empty
XXX����Metallic Interior Finishes
XXX����Electric Boot Release
XXX����Rear Defogger
XXX����Rear Washer
XXX����Rear Wiper
XXX����Bluetooth Connectivity
XXX����MP3 Player + 4 Speakers + Aux-in Port
XXX����Electric Adjust Mirrors
XXX����Driver Seat Height Adjust
XXX����Programmable Remote Key
XXNot Intelligent����Intelligent Central Locking
XX��������Front Power Windows
����������������Body Colored Bumpers
����������������Power Steering
����������������A/C + Heater
3.973.994.073.99Ex-Showroom (New Delhi)
Maruti Suzuki
Ritz LXI
Maruti Suzuki
Swift LXI
Hyundai i10
Magna
Figo
ZXI
Feature
Figo Petrol ZXI vs. Competition
Feel the difference
30
XXX����100% Fold Flat Rear Seats
80cc80cc90cc154ccA/C Compressor
XXX����Distance to Empty
XXX����Headlamp On Warning (Chime)
XXX����Door Ajar Warning
XXX����Anti Drip Wiping
XXX����Battery Saver
XXX����Distance to Empty
��������X����Body Colored Bumpers
��������X����Power Steering
����������������A/C + Heater
3.973.993.453.49Ex-Showroom (New Delhi)
Maruti Suzuki
Ritz LXI
Maruti Suzuki
Swift LXI
Hyundai i10
Dlite
Figo
LXI
Feature
Figo Petrol LXI vs. Competition
Feel the difference
31
Vs. DIESEL
COMPETITION
32
Figo Diesel Titanium vs. Competition
XX����MP3 Player + 4 Speakers + Aux-in Port
XX����Bluetooth Connectivity
XX����Dual Airbags
������������ABS + EBD
XX����Rear Wiper
XX����Electric Adjust Mirrors
XX����Programmable Remote Key
������������Front power Windows
Not IntelligentNot Intelligent����Intelligent Central Locking
XX����Anti Drip Wiping
������������Body Colour Outside Mirrors & Door Handles
XX����Rear Washer
XX����6 Speed Intermittent Wipers
XX����Distance to Empty
XX����Electric Boot Release
XX����Driver Seat Height Adjust
XX����Rear Defogger
5.275.365.29Ex-Showroom (New Delhi)
Maruti Suzuki
Ritz VDI (ABS)
Maruti Suzuki
Swift VDI (ABS)
Figo
Titanium
Feature
Feel the difference
33
XX����Anti Drip Wiping
������������Body Colour Outside Mirrors & Door Handles
������������Full Wheel Covers
XX����Distance to Empty
XX����Electric Boot Release
XX����Rear Defogger
XX����Rear Washer
XX����Rear Wiper
XX����Bluetooth Connectivity
XX����MP3 Player + 4 Speakers + Aux-in Port
XX����Electric Adjust Mirrors
XX����Driver Seat Height Adjust
XX����Programmable Remote Key
Not IntelligentNot Intelligent����Intelligent Central Locking
������������Front Power Windows
������������Body Colored Bumpers
������������Power Steering
������������A/C + Heater
5.085.184.96Ex-Showroom (New Delhi)
Maruti Suzuki
Ritz VDI
Maruti Suzuki
Swift VDI
Figo
ZXI
Feature
Figo Diesel ZXI vs. Competition
Feel the difference
34
XX����100% Fold Flat Rear Seats
80cc80cc154ccA/C Compressor
XX����Distance to Empty
XX����Headlamp On Warning (Chime)
XX����Door Ajar Warning
XX����Anti Drip Wiping
XX����Distance to Empty
������������Body Colored Bumpers
������������Power Steering
������������A/C + Heater
4.744.834.47Ex-Showroom (New Delhi)
Maruti Suzuki
Ritz LDI
Maruti Suzuki
Swift LDI
Figo
LXI
Feature
Figo Diesel LXI vs. Competition
Feel the difference
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