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Framing the Bride. Globalizing Beauty and Romance in Taiwan’s Bridal Industry. Bridget Keller, Cindy Li, Lauren Slutsky. Taiwanese Bridal Studios. ViviBride Salon. Elysees Salon. Competition within the Industry. Marketing Strategies Importance of Good Relations Packages - PowerPoint PPT Presentation
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FRAMING THE BRIDE
Globalizing Beauty and Romance in Taiwan’s Bridal Industry
Bridget Keller, Cindy Li, Lauren Slutsky
TAIWANESE BRIDAL STUDIOS
ViviBride Salon
Elysees Salon
COMPETITION WITHIN THE INDUSTRY Marketing Strategies Importance of Good Relations Packages Status Indicators Modernity
PRODUCTION PROCESS: THE PHOTO SHOOT
http://www.youtube.com/watch?v=WRWy7UxUrCg&feature=related
BEAUTIFYING THE BRIDE
Who sets the standard? Beauty Rituals Bridal vs. Everyday Beauty West vs. East
THE ROLE OF THE GROOM
WHY IS THIS PRACTICE SO POPULAR? Conformity? Functionality? Memory? Fantasy? Indicator of Status?
MODERNITY VS. TRADITION? Romance Individuality Freedom Family
Negotiations Power Gender
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