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Francisco AlvarezHector Ayala
Kaitlin BumpusKelly Dobson
D’wayne LetangTaylor LewisKatie Parker
Tiffany Saunders
OverviewCampaign Objective
Increase business and number of immigration exams, specifically targeting the Hispanic market
Increase awareness about the practice
Our solutionCreate an Identity, Print, Media
and Specialty Package
DemographicsOver Half of GA’s Hispanic
Population Lives in 4 Counties285
575
675
75
85
985
285
575
675
75
85
985
Cobb Gwinnett
Dekalb
Fulton
Logo & Slogan
Buenveidos, Cuidado para Todos
Letterhead, Envelope and Business Card
Mock-Up 1Original
Mock-Up 1Revised
Outdoor Sign
Domain Name:http://www.primarycareatlanta.net
Short, Simple and Easy to Remember
Website
“Completing the immigration exam is the first step in attaining your dream job by becoming a U.S. citizen. At Primary Care Physician Center we know the importance of receiving this exam and have a highly trained medical staff that treats everyone like family. Let us help you on your travel towards a bright future. We’re located at 5197 Roswell Road in Atlanta. We’re open Monday through Friday from 8 AM until 5 PM. Call us at (404) 252-1230 for an appointment or visit us online at primarycareatlanta.net. Primary Care Physician Center “Welcoming Care for Everyone”
Radio Ad
Listen Here
Print Ad
Pens
Membership with theGeorgia Hispanic Chamber of Commerce Magnets
Specialty Ad
Frequency1 2
3 4 5 6 7 8 9
31
January
28 29 3024 25 26 27
14 15 16
17 18 19 20 21 22 23
10 11 12 13
THU FRI SATSUN MON TUE WED
1 2 3 4 5 6
7 8 9 10 11 12 13
28
18 19 20
21 22 23 24 25 26 27
14 15 16 17
FebruarySUN MON TUE WED THU FRI SAT
1 2 3 4 5 6
7 8 9 10 11 12 13
28 29 30 31
18 19 20
21 22 23 24 25 26 27
14 15 16 17
MarchSUN MON TUE WED THU FRI SAT
1 2 3
4 5 6 7 8 9 10
29 3025 26 27 28
15 16 17
18 19 20 21 22 23 24
11 12 13 14
AprilSUN MON TUE WED THU FRI SAT
1
2 3 4 5 6 7 8
30 31
27 28 2923 24 25 26
13 14 15
16 17 18 19 20 21 22
9 10 11 12
MaySUN MON TUE WED THU FRI SAT
1 2 3 4 5
6 7 8 9 10 11 12
27 28 29 30
17 18 19
20 21 22 23 24 25 26
13 14 15 16
JuneSUN MON TUE WED THU FRI SAT
1 2 3
4 5 6 7 8 9 10
25 26 27 28 29 30 31
18 19 20 21 22 23 24
11 12 13 14 15 16 17
SUN MON TUE WED THU FRI SAT
July
1 2 3 4 5 6 7
8 9 10 11 12 13 14
30 3129
27 2823 24 25 2622
20 2116 17 18 1915
FRI SATMON TUE WED THUSUN
August
1 2 3 4
5 6 7 8 9 10 11
28 29 3026 27
2521 22 23 2419 20
1814 15 16 1712 13
SATTUE WED THU FRISUN MON
September
1 2
3 4 5 6 7 8 9
31
27 28 29 3024 25 26
20 21 22 2317 18 19
13 14 15 1610 11 12
WED THU FRI SATSUN MON TUE
October
1 2 3 4 5 6
7 8 9 10 11 12 13
28 29 30
25 26 2721 22 23 24
18 19 2014 15 16 17
THU FRI SATSUN MON TUE WED
November
1 2 3 4
5 6 7 8 9 10 11
3127 28 29 3026
24 2520 21 22 2319
17 1813 14 15 1612
FRI SATMON TUE WED THUSUN
December
Comcast
El Patron
Mundo Hispanico
Television
Radio
Newspaper
Range: 323,360
Range: 309,238
Range: 300,000
Range
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