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Frightened by this?. How do you think a child would react?. Statistics. 0 – 5 years receive 5 injections at various stages: MMR MenC Polio/Tetanus/Diphtheria/Whooping Cough 3.5 million children are under 4 yrs in UK (2001) Increasing fertility rate:- 1.77 children per woman (2004). - PowerPoint PPT Presentation
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Frightened by this?
How do you think a child would react?
Statistics
• 0 – 5 years receive 5 injections at various stages:– MMR
– MenC
– Polio/Tetanus/Diphtheria/Whooping Cough
• 3.5 million children are under 4 yrs in UK (2001)• Increasing fertility rate:- 1.77 children per woman (2004)
This book will help
Sandy the Starfish
This book helps with the fear of injections by:
• Encouraging interaction with child and parent• Reassurance through talking• Alleviation of fear by understanding the unknown• Making it fun
Who is the market?
• Boys and girls• 0 – 5 years olds• Relatives, friends and parents with children of this age
“Young children can be frightened by hospitals. Sandy the Starfish will provide an easy way to explain what will happen in hospital and why”
Mr R. Garret-Cox FRCS
Great Ormond Street HospitalLondon
Benefits
• Huge market (3.5 million 0 – 4 year olds in UK)• Currently no book on this subject for children• Reduces children’s anguish • Reduces parent’s stress and guilt• Child understands situation• Parents and children happier • High quality product• Appeals to all faiths and ethnic backgrounds• Politically correct• Value for money
“Sandy the Starfish is essential for the young child who has to undergo a blood test.”
Dr Orla Killeen Consultant Paediatrician Our Lady’s Hospital for Sick Children
Dublin, Ireland
Merchandise
• Book supplemented by own website• Includes interactive game• Fun colouring-ins
Website
Product Placement
• High Quality• Educational• Fun• Social Conscience• Ethical• Responsible
Sandy the Starfish
Current outlets:
• www.amazon.co.uk• www.sandystarfish.net
RRP £6.99
That wasn’t so painful was it?
Buy now at www.sandystarfish.net
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