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From carbon disclosure leapfrogging to Greenovation
Oct 2016
Rando Yuen Senior ESG Manager
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Disclosure, transparency… Do we have good things to
show?
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What if… It is not exactly what they want to show?
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From carbon disclosure to carbon reduction… Success lie on creating value for:
Corporate
Planet
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Exercise
Think of a company that is a global leader in your industry…
Imagine that you were headhunted as their new CEO.
1.Finance & accounts 2. Marketing 3. Operations and
admin 4. Sustainability
5. Corporate Communications 6. IT 7. HR & Training 8. Legal &
compliance
Day 1: • News paper this morning: Analysis forecast: 20% drop in share price • CFO: Forecast 10% revenue decrease and 10% increase in cost With a Board meet scheduling in the next hour, and you could call one department to possibly take charge of a campaign – who would you pick?
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Priority Influence Impact
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When you think you are…
Don’t use plastic… Don’t use paper… Don’t use energy…
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Others think you are…
I just want to finish my work and go home… I just want to finish my work and go home…
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Green + Innovation = Greenovation
Corporate
Planet
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Obstacle to organisation change
Dr John Kotter Harvard Business School - Leadership & Organisation Change
Boss barrier (ie anyone that has oversight over another)
System barrier (ie $10 reward when putting $100 at risk)
The mind barrier (ie Preference of stability, past failure)
Information barrier (ie Distribution of information)
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Green + Innovation = Greenovation
Don’t only tell other what not to do Provide solution on what CAN be done. And how it can make their life EASIER
Be a Designer Be an Greenovator
Green, as a catalyst to innovation, an innovation to change
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Innovate with Design Thinking A methodology used by designers to solve complex problems, and find desirable solutions for clients. ... Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be—and to create desired outcomes that benefit the end user (the customer)
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To invest money into green ...
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EMPATHIZE
“To create meaningful innovations, you need to know your users and care about their lives.”
Work in the industry for years… • Everyone seems to be stressed under their own work • Green = Business solution? • Nature the next generation of green leaders…
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DEFINE
“Framing the right problems is the only way to create the right solutions”
What resources would I need to solve the climate challenge?
•Money •Knowledge •People •Endorsement…
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IDEATE
It’s not about coming up with the “right” idea, it’s about generating the broadest range of possibilities
University collaboration… Abundant resources… Games… Seminars…
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PROTOTYPE
“Build to think and test to learn”
Tested the ideas with colleagues, senior management…
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TEST
“Testing is an opportunity to learn about your solution and your user”
Our result: The Glocal Greenovation Challenge
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A competition convene by Sasa and Voltra, that involves a 54-hour non-stop social innovation marathon that is open to our staff, students and professionals, fostering the use of Design Thinking to develop viable green solution. 100 participants were selected from 250 applications to compete. Friends from ENB, Peninsula Hong Kong, CLP, MTR, Google, KPMG, HK Airline, MakerBay, Voltra, Red Bull, PolyU, HKU Dreamcatcher, WWF, Uber + many others, made it possible.
Glocal Greenovation Challenge 2016
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Urge Disclose Empathize Embrace Greenovation
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Brainstorm your own Greenovation initiative?
ESG@sasa.com Rando_Yuen@sasa.com www.ggc.io
Tues 14th Dec or Wed 15th Dec @6:30pm @CWB
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