Full Service Broadband an Ericsson View of the Future Michael Martinsson Marketing Director Business...

Full Service Broadband an Ericsson View of the Future

Michael MartinssonMarketing DirectorBusiness Unit NetworksEricsson AB

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A world of exciting possibilities

Broadband & TV

Broadband goes mobile

Ericsson Full Service Broadband

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Broadband growth>1.8 billion subscriptions 2012

2005 2006 2007 2008 2009 2010 2012

) Mobile Broadband

Fixed Broadband

Broadband becomes personal

Source: OVUM, Strategy Analytics & Ericsson (based on reported subscriptions)

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Broadband goes mobile – Fast !!

Mobile Operator Broadband Operator

3G/HSPA, CDMA2000 etc.

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DSL vs 3G data card uptake in Austria

Source: Lehman

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Mobile Broadband Study - SwedenGeneral interview responses

– Like that it’s simpler than DSL or WiFi– Was faster to get than fixed connection– Some got better speed than with fixed connection– Want bundled offer, one bill– Users want - 100% want Flat fee, no limits

Conclusions– Complement to fixed and in new places– Instead of fixed but used the same way– Largest portion of subscribers are “Late Followers”

Source : Ericsson Consumer Labs

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Strong momentum for HSPA

>148 commercial launches

>69 countries

At all continents

>900 million subs on HSPA enabled networks

>400 commercial devices

Source: GSA (Global mobile Suppliers Association) Oct 2007

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Broadband & TV

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Passive

Traditional scheduled TV

Chatting

ActivePersonalization

Advertising

SharingPodcast TV

On Demand

Mobility Voting

User generated content

Personalization and interactivity demand two-way communication

TV as we know it is changingNew consumer value proposition

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Ericsson’s TV visionA new media experience over Full Service Broadband

Personal Interactive Communication

Setting new demands on broadband connectivity

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Telefonica (Spain)-Video call service launched New video call service launched June 2007 Video calls between fixed video phones and 3G

mobile phones available, will be extended to the TV (via set-top box)

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Worlds First Interactive Mobile TVNRK Interactive mobile TV

The most used feature

was chat

Viewing timedoubled from 2.5 to 5 min

40% of people that downloaded client use it

SMS Voting for Music Videos

SMS to Mobile chat client

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Broadband & TV

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Internet

line W

ireless

Connectivity Revenues

Communication Revenues

Advertising Revenues

Content Distribution Revenues

Converging business landscape

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Broadband expansion

Full ServiceOperator

Fixed and Mobile BroadbandOperator

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Full Service Broadband

Broadband services to a screen of your choice

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Broadband services to a screen of your choice

Full Service Broadband

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18Source: Ericsson and market estimate

Traffic growth driven by TV, video and Internet

2004 2005 2006 2007 2008 2009 2010 2011 2012

TV/Video

Internet

Global mobile and fixed trafficStrong traffic growth related to broadband

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Transformation

Network transformation in focus From voice to a network for distribution of all services

Full Service Broadband Network

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Standard Services and IMS

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45+ commercial contract ~50% of announced contracts

Majority of leading operators to commercially launch by end 2007

Market

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Multi Access Edge

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Multi Access Edge

Leading technology in IP-edge routing

Leading position in mobile access edge (SGSN & GGSN)

Market ~50% growth in total IP-Edge market by 2009*

Source: Infonetics 2006

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WirelessAccess

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Mobile Broadband Access

Accelerating HSPA rollouts

Powers 50% of all commercially launched HSPA networks

72 commercial HSPA networks around the world

Market

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WirelineAccess

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Fixed Broadband Access

Triple play triggers investment in fiber access

ATM to IP DSLAM migration opens new market window

Leading GPON solution

Complete broadband Access Portfolio Growing market share – 3rd largest DSL vendor

Market

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Transport

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Transport

Broadband access growth creates traffic bottlenecks

Market

Leading position in microwave, complemented by Marconi

Marconi brought strong optical position – 350 operators

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Complete Portfolio

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Transport

Providing migration paths forwardPartnership for progress independent of starting point

Introducing the

Demonstrations

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Full Service Broadband an Ericsson View of the Future Michael Martinsson Marketing Director Business...

Documents

ERICSSON REPORTS FIRST QUARTER RESULTS 2011 · broadband and especially for the multi-standard radio base station RBS 6000,” says Hans Vestberg, President and CEO of Ericsson (NASDAQ:ERIC)

Ericsson Mobility Report - Prisa Digitalboletines.prisadigital.com/ericssonmobilityreport... · 2014-10-30 · 6 ERICSSON MOBILITY REPORT NOVEMBER 2012 *Mobile broadband: CDMA2000

Ericsson Motyli b i Report - bit.pt · Welcome to this edition of the Ericsson ... to become the dominant mobile access ... 1 Mobile broadband includes radio access technologies HSPA

Week 14 - Halko Martinsson and Tropp

Ericsson W3x Series - support.bell.ca · The Ericsson W3x features the latest technology, which makes it highly suitable for everyday broadband services:

LTE Technology and Rural Broadband - DiploFoundation · PDF fileLTE Technology and Rural Broadband DiploFoundation Webinar Milan Vuckovic ... Ericsson LTE’s global adoption will

Mobile Broadband Router for Mobile Networks Administrator ...setuprouter.com/router/ericsson/mbr-l21-4g-lte/manual-1887.pdf · Ericsson L13 Mobile Broadband Router for Mobile Networks

LTE: Towards Mobile Broadband - ATIS Rinne Presentation.pdf · Source: EDGE, HSPA and LTE, Broadband Innovation, Sep 2008, Rysavy Research, ... Ericsson. Next-Generation IP Backbone

Broadband Wireless Access – HSPA and LTE · © Ericsson AB 2008 1 Broadband Wireless Access ... – Evolution of 3G/WCDMA

A report by the broAdbAnd · PDF fileElaine Weidman (Ericsson); Janet Emery-Jones, Christian Roisse and Estelle Schnitzler ... Featured Insight 5: The State of Broadband in China (Huawei)

HSPA the undisputed choice for mobile broadband … Papers/ericsson WP-HSPA_the_undisput… · 284 23-3119 Uen HSPA, the undisputed choice for mobile broadband May 2007 White Paper

Ericsson Motyli b i Report...Welcome to this edition of the Ericsson Mobility Report, where we, among other things, forecast 1 billion 5G subscriptions for enhanced mobile broadband

Maturing Extreme Programming Through the CMM - Jonas Martinsson

High Performance Broadband - csfb.com Performance Broadband A diversified portfolio to maximize operators™ competitiveness Ericsson & Marconi portfolios complement each other very

3GPP Broadband for Public Safety - NPSTC 3GPP Broadband for Public Safety Presentation to: Frank McGhee ... Extensive Public Safety Feature Set ... RNC Non-3GPP. Ericsson

Mobile Broadband driven by Convergence of IP and LTE ... · PDF fileMobile Broadband driven by Convergence of IP and LTE ... Ericsson Silicon Valley: ... GSM/WCDMA, CDMA

Jonas Martinsson

DMS: The Distribution of Mass within Spiral Galaxies (Thomas Martinsson) · Thomas Martinsson Unique Solutions from Gas and Stellar Kinematics Leiden Observatory Garching, March 2014

LTE and 5G Innovation: Igniting Mobile Broadband · PDF fileLTE and 5G Innovation: Igniting ... Ericsson, Ericsson Mobility ... Initial Self-Optimization/ Organization for Auto Configuration

Aniara, Harry Martinsson