Fundamentals of Innovation and...

Building Students’ Creativity,

Innovation and Entrepreneurship

University of Jordan21/11/2018

Dr Abeer Pharaon abeer@innovation-culture.com

Key Concepts

1. Creativity

2. Innovation

3. Entrepreneurship

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1. Creativity

Write as many words as you can

Creativity: is the ability to think in ways and

produce ideas that are new and novel

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2. Innovation

Innovation is putting new creative ideas

into action by producing something of

commercial value

Innovation is a process

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Innovation Process

Creativity• Birth of initial idea

Prototyping

• Successful Development

Continuous Innovation

• Successful Application

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Creativity Versus Innovation

Creativity can be considered as

the:

“Ideation part of innovation”

Creativity Components

Creativity

From Teresa Amabile

Expertise

Creative

Thinking skills

Motivation

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Innovation Types

Incremental

Breakthrough Product

&Technology

Business Models

New Ventures

(From Morris, 2006)

10

Incremental Innovation

➢ Incremental innovations or continuous

innovations.

➢ They’re generally modifications

to existing products and services

that improve functionality,

or reduce cost.

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11

Breakthrough Product and

Technology Innovation

Significant or radical departures from whatever is

already available in the market.

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12

Business Model Innovation

➢ The key here is not new technology

➢ but rather new experiences delivered by new

forms of organization

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13

New Venture Innovation

➢ Enlarging a company’s scope of operations into

markets that are so different from its current

markets

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Why is Innovation linked

with Entrepreneurship?

3. Entrepreneurship

The capacity and willingness to:

❑ develop

❑ organize and

❑ manage a business venture alongside

❑ its risks in order to make

❑ a profit

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What are the aspects which we

need to know when we explain

entrepreneurship to students?

✓ The Power of ……

‘Why’?https://www.youtube.com/watch?v=l5Tw0PGcyN0

http://prezi.com/alazttadl5on/?utm_campaign=share&utm_medium=

copy&rc=ex0share

Simon Sinek

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✓ The Golden Circle Source: Simon Sinek

✓ Business Plan

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✓ Pitching https://www.youtube.com/watch?v=fW_06x7xtP8

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Embedding Innovation and

Entrepreneurship into

Curriculum

Embedding Entrepreneurship

Education Project

https://eee-project.eu/

The

EntreComp

ModelEntreComp was

developed by the

Joint Research

Centre (JRC) of the

European

Commission on

behalf of the

Directorate General

for Employment,

Social Affairs and

Inclusion (DG

EMPL).

The three parts of EntreComp are

described in detail:

A final remark about the EEE project

https://www.eee-

platform.eu/roadmap/

Thank you

Dr Abeer Pharaon

Innovation Culture Consulting Ltd.

abeer@innovation-culture.com