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We are all digital story painters, but what will be tomorrow’s canvas? How will devices change? How will consumers have fun? And where, when and how is it best for our brands to speak to them? What does Microsoft have to offer to advertisers with its digital assets, will be presented by Béla E. Papp, director of Advertising & Online for CEE at Microsoft. He will especially underline the Microsoft's vision of advertising and online media future.
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Everyone’s a Storyteller
SEMPL, Portoroz, Bela Papp, Adver4sing & Online CEE November 29, 2012
The New Face of Fun
Screens Disappear
Contextual World
SOCIAL
MOBILE
CLOUD
DEVICES
BIG DATA
CONNEC-
TIVITY
Everyone’s a Storyteller
Micro-Lifecasting
Custom Content
Rich Communication
Building Identity
Creative and Visual Expression
Collaborative crowd-sourcing of news and interests
Global Empowerment Rich and Immersive
Everyone’s a Storyteller
Invite others to zoom, span, and interact with your digital story.
Read, create, and interact with content – all focused on YOU
Digital is enabling revolutions with global storytelling
Everyone’s a Storyteller
NEW WAYS OF TELLING YOUR STORY
Invite others to zoom, span, and interact with your digital story.
Everyone’s a Storyteller
COLLABORATIVE & VISUAL STORYTELLING
Crowd-sourcing the news and interests
BUILDING IDENTITY Questions, answers, collages all provide canvas for sharing stories
Everyone’s a Storyteller
Mar.
Everyone’s a Storyteller
DIGITAL FREEDOM, GLOBAL EMPOWERMENT
In Tunisia and Egypt, more than 80% of the usage of Facebook during the civil movement and events in early 2011 was “either to raise awareness, share information or organize actions related to the movement and events.”
The Dubai School of Government, 2011
Everyone’s a Storyteller
CHEVY: ROUTE 66
9
Skype puts you inside your audience’s intimate social network
285 MILLION
USERS GLOBALLY1
More than
2HR08M
time spent1
33% of the total of all global international PSTN and Skype-to-Skype calling
minutes2
300B minutes of voice and video
calls in 2010, 3
50% of which was video
41.5M concurrent users3
Skype is growing twice as fast as the world’s population.1 2.5 M+ USERS in the Slovenia, Croatia, Serbia, Bosnia, Montenegro monthly
1
Everyone’s a Storyteller
morning evening
late afternoon afternoon
All throughout the day
Chat
Facebook Feed
Video Calling
Audio Calling
Screen Sharing
Everyone’s a Storyteller
Over half use Skype twice a week or more1
Source: 1. comScore Marketing Solutions Brand Survey June-July 2012 2. Skype user research, July 2012, conducted by Ipsos MediaCT on behalf of Microsoft
Half of Skype sessions last more than 30min2
For frequent, long, engaging conversations
Users feel Skype is a more personal experience than Facebook or Twitter2
Everyone’s a Storyteller
MARKETER IMPLICATIONS
• Create personalized experiences and products
• Think rich • Create shareable content
experiences across screens
The New Face of Fun
Everywhere, Everyone
Gamification
Interactive Entertainment
“Gamifying” Non-Game Activities
The fun of games being applied to non-game activities
Playful Learning Games Everywhere,
for Everyone
The New Face of Fun
Games are the #1 downloaded category of apps, making up 26% of all mobile app downloads
NUads from Kinect for Xbox lets you interact and play with an ad
Kinect makes learning interactive and fun
Fun with Interactive TV
The New Face of Fun
Get more people to use
stairs?
Make stairs for FUN!
FUN AS A SOCIAL MOTIVATOR
The New Face of Fun
FUN FOR PERKS
The New Faces of Fun
NUads
Ads you can play with
The New Faces of Fun
Through “Kinect Sesame Street TV” children will be able to learn right alongside their favorite characters, like this young girl who is counting coconuts with Grover.
KINECT MAKES LEARNING PLAYFUL
Sesame Street & Nat Geo partnership
HUNGER GAMES ARG & MAGAZINE
The New Face of Fun
Natural User Interface
Pervasive Displays
Simultasking
Screens Disappear
Digital-Physical Blur
Interactive Surfaces Everywhere
Microsoft’s vision for when every surface becomes a screen
Humanizing the Web Seamless & Connected
Screens Disappear
A new era of multi-screen: from connected experiences to augmented experiences
Digital and physical worlds come together
The Kinect Effect – NUI is revolutionizing the world
SEEMLESS CONNECTED SCREENS
Screens Disappear
INTERACTIVE SURFACES EVERYWHERE
Home of the future
Screens Disappear
EVERY SURFACE IS A SCREEN
Use your skin as an input surface
Screens Disappear
SEEMLESS CONNECTED SCREENS DIGITAL & PHYSICAL WORLDS COME TOGETHER
Screens Disappear
Share any physical or digital object on any surface
Contextual World
Big Data
Geo-Mobile-Local Digital Blur
Technology Works on Our Behalf
Location Location Location
Using location and social data, apps can connect you anytime anywhere with information and friends
Personal Shopping Context is Everything
Contextual World
Everyday actions like buying coffee become easier with technology
Screens virtually disappear and surfaces are triggered by the users body movements, their devices, their location, their social network
Social
Emotional
Environmental
External
Social
Environmental
Contextual World
CONTEXT IS EVERYTHING
Emotional
External
TELL ME ABOUT YOURSELF…
Contextual World
Everyone’s a Storyteller
The New Face of Fun
Screens Disappear
Contextual World
You Centric
OCTOBER 26 – GLOBAL LAUNCH OF WINDOWS 8 & SURFACE
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