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2567QCA Graphic Design 1 Alexander Lippold

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My name is Alex Lippold, I am a second year full-time student. I study Digital Media, majoring in Graphic Design. During high school, I picked up a talent for Illustrator and Photoshop and grew to enjoy using these programs. After a chat with my IT teacher about career paths, I was further encouraged to look into a career in graphic design. After high school I studied a

diploma of Commercial Arts and Graphic Design at the Commercial Arts Training College, where I learnt a lot about being a graphic designer. Coming to Griffith to study has helped me learn new skills, but mostly consolidate that which I had already learnt. After finishing uni I hope to start work as either a freelance designer or in a small design company.

About Me

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Assessment 1

In this assessment we were given the task of creating a brand identity for a local business known as Funk Fitness. The chosen business is still up and coming, and has no existing brand identity, however the owner did have a few ideas for us to work with. The client was into funky/retro type aesthetics, and was looking for a funky brand identity to go with the

name. The following pages contain my corporate identity assessment piece. This will include branding, stationery, website, vehicle wrap, signage, clothing and promo items.

Corporate IdentityFunk Fitness

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Colour

Pantone 274 C

C: 100 M: 100Y: 0K: 28

R: 34G: 31B: 114

Hex:221F72

Pantone 144 C

C: 0 M: 48Y: 100K: 0

R: 248G: 151B: 92

Hex: F8971D

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Logo & Process

Initial SketchBlack and White

Final Logo Reversed

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Secondary Elements

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Stationery

Swipe Cards

Business Cards

Letterhead

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Guest Sign In Form

Email Footer

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Website

Facebook PageWebsite Homepage

Website Pages

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Vehicle & Apparel

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Reception Desk & Mood Board

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Signage

Levels 1 & 2 Level 3

Levels 4 & 5

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Promotional Items

Raglan T-Shirt

Headphones Gym Towel

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Style Guide

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Assessment 2

We were required to produce a packaging design for The Southern Cross Packaging Awards in this assessment piece. We were given Brief B - Society, Packaging & Consumers. The objective was to make a packaging design for a product that had issues with packaging. This was done in order for the package to answer a problem consumers in society had with packaging.

Whether it be ease of opening, recycling, biodegradability, or to have a secondary use after the initial opening. Displayed in the following pages is a package design for a brand of disposable razors named The Sharp Razor.

PackagingThe Sharp Razor

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Rationale

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Package Design

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Branding

EST. 2013

EST. 2013 EST. 2013 EST. 2013 EST. 2013

Reversed Single Colour

Secondary Element

Black & White Final Logo

EST. 2013

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Mockups

Digital Mockup

Physical Mockup

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Assessment: Marks & Feedback

The following items were included in your portfolio:

Item One: Corporate Identity: weighting 50%

Criteria Criteria weighting Mark (0–10)

Creativity and Innovation 40%

Technical Standard 30%

Presentation Quality 30%

Feedback and comment

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Item Two: Packaging: weighting 50%

Criteria Criteria weighting Mark (0–10)

Creativity and Innovation 40%

Technical Standard 30%

Presentation Quality 30%

Feedback and comment

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Marking criteria

0 No Submission; 3 Poor; 4 Below Pass; 5 Pass; 6 Sound Performance; 7 Good Performance; 8 High Performance; 9 Very

High Performance; 10 Exceptional Performance

TOTAL MARK

2567QCA Graphic Design 1