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Imagination ShowcaseLive Event & Online TV Show
Concept Presentation V2
GE Australia - 4 August 2010
© John Ford Inc. 2010
Contents• Thinking • Platform idea• Live event concept• Online TV Show concept• Production team• Budget estimate• Timing & logistics• Next steps
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© John Ford Inc. 2010
Imagination at work
GE Positioning
© John Ford Inc. 2010
Challenge 1
Low awareness about all that GE is and does.
“Inspiring big picture”
© John Ford Inc. 2010
Opportunity
Showcase GE’s incredible contribution & commitment
to a better world.
“Tackling humanity’s big issues”(And business’s too)
© John Ford Inc. 2010
Challenge 2
Bringing ‘Imagination at Work’ to life in a relevant and compelling way for Australia.
“A sustainable platform not just campaign.”
© John Ford Inc. 2010
Opportunity
A creative solution that’s human, engaging, fascinating,
mind-opening & uplifting.
“The power of story-telling”(Experiencing it)
Brandedentertainment& education
© John Ford Inc. 2010
Target audience
Not just engineering nuts or Greenies:
Proactive people who care about people & the planet, believe in
the power of ingenuity & actively want to
know what’s cooking.
Staff & CurrentCustomers
CorporateGovernmentConsumer
New Customers
Government agencies
Worldly consum
ers
Med
ia
Advocates
Unaware
Ambassadors
Profile OutcomeMindset
© John Ford Inc. 2010
Proposition
See how GE is helping solve the world’s toughest problems.
Environment Health
Dem
onst
rate
d in
:
© John Ford Inc. 2010
Platform nameIdeas & options
Tough StuffSee how GE is helping solve the world’s toughest problems
Imagination ShowcaseSee how GE is helping solve the world’s toughest problems
Imagination at WorkThe Show
See how GE is helping solve the world’s toughest problems
Imagination at Work TVSee how GE is helping solve the world’s toughest problems
Imagination at Work the show has been used forthe presentation but any name is interchangeable
© John Ford Inc. 2010
© John Ford Inc. 2010
Platform summary
Imagination at Work the show
See how GE is helping solve the world’s toughest problems.
sustainable cities
Environment Health Urbanisation
Live Event Online TV Show1 October Quarterly from 1 October
© John Ford Inc. 2010
KickoffGlobal Chairman & CEOJeffrey Immelt in Sydney
1 October for a day
© John Ford Inc. 2010
Live event overviewSee how GE is helping solve the world’s toughest problems
• Inspiring lunch event at Hilton, Sydney
• Features live interview with Jeffrey Immelt by top journalist, Ellen Fanning (60-minutes)
• Welcome by Steve Sargent
• MC by Ellen Fanning
• Interview flow structured in segments:- Ecomagination
- Healthymagination
- Sustainable cities (Optional)
- GE Capital/Finance
- Local breaking news (Eg biz wins/announcements)
- Online TV Show announcement/teaser
• 2-3 quick case studies per segment with key visual support e.g. Wind Turbines
• Questions from the floor
• Interview filmed & posted online at TV Show site www.imaginationatworktv.com.au
© John Ford Inc. 2010
Post-interviewTV Show Teaser
© John Ford Inc. 2010
TV Show overviewSee how GE is helping solve the world’s toughest problems
• Collectively a 10-minute TV show series
• Based online at TV site with subscriber option www.imaginationatworktv.com.au
• Multi-platform & multi-channel distribution: iPhone, iPad, Media portals, in-flight TV, YouTube
• Uplifting, mind-opening, entertaining
• Full of amazing facts and feats
• Structured in segments + latest news> Ecomagination - Healthymagination - Sustainable cities > Local breaking news (E.g. business wins/announcements)
• 3-4 quick case studies per segment plus one hero feature e.g. V-scan or GEnx
• Formated so segments & stories can be watched individually or as one show
• Style entertaining vs. pure journalism
• May or may not include presenter© John Ford Inc. 2010
Online advertising
© John Ford Inc. 2010
Online advertising
© John Ford Inc. 2010
Home intro page
© John Ford Inc. 2010
Show promo page
© John Ford Inc. 2010
Show segment:ecomagination
© John Ford Inc. 2010
Facts showcase:Slideshow
© John Ford Inc. 2010
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