Get Active Belfast - Making Life Better Together · 2017. 10. 6. · Belfast Health and Social Care...

Get Active Belfast 1

Get Active BelfastA Framework for Physical Activity

www.makinglifebettertogether.com

2 Get Active Belfast

ContentsForeword 3

Introduction 4

Challenges 6

ActiveBelfastPartnership 8

Priorityareas 9

Pledges 10

Conclusion 12

Supportingpartners 13

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ForewordThedevelopingBelfastAgendasetsthevisionforacitywithathriving,prosperousandgrowingeconomy;aninclusiveandwelcomingcity;wherepeoplecanreachtheirfullpotential;experiencegoodhealthandwellbeing;inavibrant,connectedandenvironmentallyfriendlycity.

TorealisethisambitiousvisionforBelfast,itwillbeessentialtotakecollaborativeactiontoaddressthedeepandpersistenthealthinequalitieswithinthecity.LifeisgettingbetterformanypeopleinBelfast,butnotforeveryone.Stilltherearetoomanypeoplegettinglesstimetoenjoytheirlife.Focusmustshiftawayfromdealingwithpoorhealthwhenithasdevelopedtopreventingpoorhealthandtakingearlyintervention.

Physicalinactivityisthefourthlargestcauseofdiseaseanddisabilitywith1in6deathslinkedtoinsufficientlevelsofphysicalactivity.Globally,physicalinactivityaccountsforthesamenumberofdeaths,annually,assmoking.Thoseexperiencingthegreatestlevelofinequalitytendtoalsobelessphysicallyactiveandexperienceincreasedbarrierstobeingactive.

Beingmorephysicallyactivecanhavebenefitsforallagesanditisnevertoolatetostart.Benefitsofphysicalactivityincludeimprovedgrowthanddevelopmentofchildrenandincreasededucationalattainment.Increasedworkproductivityandreducedsicknessabsence.Improvedmentalandemotionalwellbeingandreducedriskofchronicdiseases,suchascoronaryheartdisease,diabetesandsomeformsofcancer.

ThereismuchgoodworkunderwayacrossBelfasttoincreasepeople’sparticipationinphysicalactivityandimprovetheirhealth.Thetimeisnowrighttobuildonthisandextendourrelationships,usingourcollectiveresourcestoincreasethescaleandimpactofphysicalactivityasawaytoaddress

healthinequalities,byaddingbothqualityofyearstolifeandyearsoflife,forthepeopleofBelfast.

GetActiveBelfastprovidesaplatformtostrengthenourpartnershipapproachandchallengeourselvestodobettertogether,supportingthepeopleofourcity,improvinghealthandwellbeingandaddressinghealthinequalities.WithGetActiveBelfastweareaskingorganisationstoconsidertheaddedvaluewhichcanberealisedbyintegratingourcollectiveeffortstocreateamoreActiveBelfast.

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andsomeformsofcancer.Physicalinactivityisalsoaleadingcontributortoobesity.

Physicalinactivityplacessignificantdemandonourpublicservices.Itisestimatedthatphysicalinactivitycoststhehealthservice£5.5millioneachyearinBelfast,throughitsdirectcontributiontocoronaryheartdisease,stroke,diabetes,colorectalcancerandbreastcancer.Inadditiontothehealthcosts,physicalinactivityhasbeenestimatedtohavewidersocietaleconomiccoststoBelfastof£28.5millionperyearfromsicknessabsencefromworkand£5millionperyearfromtheprematuredeathofpeopleofworkingage.

Supportingpeoplewhoexperiencethehighestlevelsofhealthinequalitiestobecomemorephysicallyactiveandtostayactivethroughouttheirlifeisfundamentaltoaddressingthecausesofinequalities;creatingtheconditionswhichenablepeopletolivelong,healthy,activelives.Interventionstodeveloptheskillsandcapacityofthoseworkinginthephysicalactivitysector,improvingaccessto,andprovisionofphysicalactivityopportunities,strengtheningourpartnershipworkandincreasingknowledgeofthereasonstobeactive,willsignificantlycontributetotheeconomic,environmentalandsocialoutcomesforthecity.

Thetimeisnowrighttoradicallyupgradeourapproachtoaddressinghealthinequalities.ThepublicationofthedraftProgrammeforGovernment(2016-2020),theregionalpublichealthstrategy‘MakingLifeBetter’(2013-2023)andthedevelopingBelfastAgenda,allfocusonimprovingoutcomesforpeople,includinghealthandwellbeingandreducinginequalities.Thisstrategicalignmentandthetransferofpowersforlocalspatialplanningandcommunityplanning,representasignificantopportunitytodevelopwidercollaborative

IntroductionHealthinequalitiesarethepreventableandunjustdifferencesinhealthstatusexperiencedbycertainpopulationgroups.Peopleinlowersocio-economicgroupsaremorelikelytoexperiencechronicill-healthanddieearlierthanthosewhoaremoreadvantaged’(InstituteofPublicHealthinIreland).

Ifwearetobesuccessfulinbreakingthegenerationalcycleofinequalities,greaterfocusneedstobeplacedonthepreventionandearlyinterventionofthecausesofinequalities.Actiontoaddresshealthinequalitiesneedstoconsiderthebroaderdeterminantscausinginequalitiessuchassocio-economicstatus,theplaceswelive,theaccessibilityofopportunitiestoenhanceourhealthandtheavailabilityofnetworkswhichprovideandpromotesocialsupport.

Physicalinactivityisontheincrease,withadvancesintechnologymakingtheplaceswelive,workandsocialisemuchmoresedentaryenvironments.Astheprevalenceforsedentarybehaviourcontinuestoincrease,theopportunitiestobephysicalactiveaspartofoureverydaylivesaredecreasing.Thischangehashadsignificantnegativeimpactsonourhealthandwellbeing,ourcommunities,ourenvironmentandoureconomy.Inactivitylevelsarethefourthleadingcauseofprematuredeath,contributingtotheprevalenceofchronicdiseasessuchasheartdisease,diabetes,stroke

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approaches,whichplacepreventionandearlyinterventionatthecentreofservicedelivery.

TheActiveBelfastpartnersareinagreementthatGetActiveBelfastandthesubsequentprioritiesandactionsundertakeninitsimplementation,shouldalignwithrelevantregionalandlocalstrategicplansandbeanexemplarprojecttotheBelfastStrategicPartnershipanditsfocusonaddressinginequalities.

GetActiveBelfasthasbeendevelopedcollaborativelybytheActiveBelfastPartnership,whowillberesponsiblefordevelopingsubsequentprioritiesandactions,establishinglinkswithrelevantdeliverystructuresandforginglinksacrosspartnernetworks.BelfastStrategicPartnershipwillmaintainanoversightrolethroughout.TheapproachadoptedbytheActiveBelfastPartnershipindevelopingGetActiveBelfast,wasbuiltonanagreedsetofguidingprinciples,whichledtothedevelopmentofasharedvisionandfivekeyprioritiesandindicators.Thelistofpartnerscanbefoundonpage8.

The five key indicators for Get Active Belfast are to:

Increasetheskillsandcapacityofthose workingandvolunteeringinthephysicalactivity sector

Increasethequalityandaccessibilityofplaces tobephysicallyactive

Increaselevelsofparticipationinphysical activity

Increasepartnershipworkingacrossthe physicalactivitysector

Increaseawarenessofphysicalactivityandits benefits

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Theseinequalitiesareinfluencedbyeconomicandsocialcircumstancesandhaveagradedrelationshipacrosssociety.Theworseyoureconomicandsocialcircumstances,theworseyourhealthandlifeexpectancy.

Fact:

Addressinginequalitieswouldsavethehealthservice15%ofitsannualbudget.

Fact:

Challenging inequalities and the role of physical activity TheimpactsofinequalitiesarenotonlyfeltbythoseexperiencingthegreatestlevelsofdeprivationinBelfast,butarefeltbyeveryoneacrossthecity.Thefollowinginformationsetsoutthechallengetoaddressinequalitiesandtherolephysicalactivitycanplay.

Theprevalenceofchronicdiseasessuchcoronaryheartdisease,canceranddiabetes,isalsomuchhigherforpeoplelivinginthemostdisadvantagedareasofBelfast.

Fact:

Fact:

Peoplelivinginareas

ofhighdisadvantageare

timesmorelikelytosufferfromachronic

disease.

3 – 4

InBelfastthereisasignificantgapinlifeexpectancybetweenthoselivinginthemostdisadvantagedareasofthecityandthoselivingintheleastdisadvantagedareas.

Fact:

Life

Life

85

80

75

70

65

60

55

50

45

AGE

0 10 20 30 40 50 60 70 80 90 100

Least deprived Neighbourhood income deprivation Most deprived

approximately

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CancerType 2 diabetesHeart disease

High blood pressureObesity

Evidenceshowsthatthebenefitsofphysicalactivitygomuchfurtherthanhealth-includingeconomy,environment,societyandsafety.

Fact:

Physicalactivitylevelsforthoselivinginthemostdisadvantagedareasaresignificantlowerthanforpeopleintheleastdisadvantagedareas.

Fact:

Only 24%

last 7 daysphysically active in the

Physicalactivitycontributestothepreventionofmorethan20conditionsanddiseases.

Fact:

£

Fact:Workplacehealthschemescanhelpgetstaffactive.Thiscanresultin15%higherlevelsofproductivityand27%lowerlevelsofabsenteeism.

Fact:After20minsofphysicalactivitychildrentestedbetterinreading,spellingandmathsandweremorelikelytoperformabovetheirgradelevel.

Inequalitiescausedbydifferingsocialandeconomiccircumstancesplaceanunsustainableburdenonallofsociety,leadingtoincreasedpressuresonpublicservices.CreatingamoreActiveBelfastwillcontributetoaddressinginequalitiesinthecity,leadingtoareduceddemandonpublicservices.

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The Active Belfast Partnership was established in 2013.

Its vision is:People in Belfast will be more active and healthier

Our mission is:Working together to inspire more people to be more active, more often

The Active Belfast Partners

Belfast Health and Social Care Trust

Belfast Health and Social Care Trust

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Strategic priority areas ThedevelopmentandimplementationofGetActiveBelfastispartofawiderapproachunderBelfastStrategicPartnership,toaddressinequalities,improvehealthandwellbeingbyaddingbothqualityofyearstolifeandyearsoflife,forthoseexperiencingthegreatestlevelsofdeprivationwithinBelfast.

ActiveBelfastPartnershiprecognisesthattoeffectivelydeliveritsvision,missionandguidingprinciples,commitmentisrequiredfromallpartnersinimplementingGetActiveBelfastandthesubsequentactions.ThroughtheresearchandengagementworkundertakentodeveloptheActiveBelfastapproach,fivehighlevelstrategicpriorityareasandindicatorshavebeenidentified.

TheActiveBelfastapproachrecognisestheinterconnectednatureofthestrategicprioritiesandindicators.InrealisingtheambitionofGetActiveBelfast,theActiveBelfastPartnershiphavecommittedtostrategicallyaligningitseffortsacrossthethemesofeducation,transport,planning,publichealth,communications,communitydevelopmentandsport.

Strategic priorities Providingskillsandsupportingdevelopmentopportunitiesforpeople

Providinghighqualityplacesforall

IncreasingopportunitiesforparticipationandengagementImprovingpartnershipworking

Promotingthebenefitsofbeingactive

Increasetheskillsandcapacityofthoseworkingandvolunteeringinthephysicalactivitysector

Increasethequalityandaccessibilityofplacestobephysicallyactive

Increaselevelsofparticipationinphysicalactivity

Increasepartnershipworkingacrossthephysicalactivitysector

Increaseawarenessofphysicalactivityanditsbenefits

Key indicators

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PledgesAs part of Get Active Belfast, our aim is to promote and implement a series of seven pledges and actions in pursuit of five interlinked indicators.

Increasingparticipationinphysicalactivitycannotbeachievedthroughanysinglesolution.TorealisetheambitionofGetActiveBelfast,acomprehensiveapproachisrequiredincorporatingmultipleconnectedstrategiesoperatingatthesametime.

GetActiveBelfastsetsoutsevensharedpledgeswewilldeliverinrealisingourambitiontoincreasephysicalactivitylevels,addressinequalitiesandimprovehealthandwellbeingacrossBelfast.Eachpledgeissupportedbygoodevidenceandrelatestooneoftheseven‘bestinvestments’forphysicalactivityasidentifiedbytheGlobalAdvocacyforPhysicalActivity.

Aseriesofcollaborativeactionswillbedevelopedacrosseachofthefollowingpledgeswithafocusonaddressinginequalitiesandimprovinghealthandwellbeing.

1 Support schools to offer physical activity throughout the day

Wewillworkwithpartnerstodevelopahighqualitynetworkofdedicatedwalkingandcyclingroutes,whichconnectpeopletoservices.Thiswillincludesupportingbehaviourchangeprogrammesinlocalschools,workplacesandcommunitiesanddevelopinghealthrelatedwalkingandcyclinginitiatives.Wewillalsoimprovetheintegrationbetweenwalking,cyclingandpublictransportbyworkingwithpartnersresponsibleforplanningandpolicy.

2 Create an integrated ‘Active Travel’ network

Workingwithschoolsandotherpartners,wewillsupportopportunitiesforbothstructuredandunstructuredplaythroughouttheday.Thiswillincludetheprovisionofhighqualityphysicalenvironmentsandresourcestosupportactiveplay,supportingwalkingandcyclingtoschoolprogrammes,developingandimplementingschoolpolicieswhichprioritisephysicalactivityforchildren,teachersandparentsandsupportinghealthyeatingand‘learningtogrow’initiatives.

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Withpartners,wewilldevelopandimplementacomprehensivemarketingcampaignaimedatinformingpeopleofthebenefitstobeingactiveandinspiringpeopletogetinvolved.Thiswillincludetheuseofbothpaidandunpaidformsofmediasuchasprint,electronicmedia,posters,socialmediaandmassparticipationevents.WewillensurethislinkswithregionalcampaignssuchasChoosetolivebetterandBikeWeek.

5 Develop and implement a comprehensive marketing campaign on the benefits of being active

7 Support local sports clubs to deliver inclusive and adapted sports for all

Wewillsupportlocalsportsclubs,governingbodiesandpartners,todevelopandimplementawiderangingprogrammeofadaptedsports,whichwillprovidephysicalactivityopportunitiesforall.Thiswillalsoincludesupportingthedevelopmentofpolicieswhichpromoteinclusivesport,reducingbarrierstoparticipationincludingsocialandfinancialbarriersandaddressingnegativeperceptionsofsportsparticipation.

3 Create more active places through local spatial planning

4 Strengthen connections to and within the health sector

Wewillworkwithpartnersacrossplanning,tocreateactiveplaceswhichprovideaccesstosafeandaccessibleopportunitiesforphysicalactivity,allowingpeopletoincorporateactivityintotheireverydayroutine.Thiswillincludeworkingwithpartnerstocreateactiveplacesaspartofnewdevelopmentsinthecityandensuringphysicalactivityisaprioritywithinlocalplanningpolicy.

Wewillworkwiththehealthsectorandotherpartners,todevelopnewandenhanceexistingmodelsofphysicalactivityreferralschemes,includingimplementingregionalpolicyonphysicalactivityreferralanddevelopingnewconditionspecificpathways.Wewillensureallprogrammespromotebehaviourchangethroughprovidingbothpracticalbriefadviceandcommunitybasedopportunitiesforparticipationinphysicalactivity.

6 Deliver wide ranging and inclusive community based activity programmes

Workingwithpartners,wewilldevelopapproachesthatsupporteveryoneatanystageoflife,togetactiveintheircommunity.Wewillsupportschools,workplacesandcommunitysettingstodeveloppolicieswhichencouragepeopletobeactiveandtoimplementphysicalactivityprogrammeswhichprovideopportunitiesforeveryonetogetinvolvedandstayconnected.

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ConclusionGetActiveBelfastwillformpartofawiderapproachtoaddressinginequalitiesandimprovinghealthandwellbeinginBelfast.Theimplementationofthismulti-agencyapproachwillformanexemplarprojectfortheBelfastStrategicPartnership,providinglocalandregionalpartnerswithanopportunitytoengagewithandsupportoureffortstoincreasephysicalactivitylevels.

ThesevenpledgesoutlinedwithinGetActiveBelfast,demonstratethecollectivecommitmenttostrengtheningandaligningoureffortsandresources,toincreasephysicalactivitylevelsandcontributetoaddressinghealthinequalities,byaddingbothqualityofyearstolifeandyearsoflife,forthepeopleofBelfast.

Physicalactivityhasthepotentialtoaddressinequalitiesandimprovehealthandwellbeing,inpart,duetoitshealthprotectivecharacteristics.Supportingthosemostatriskofdevelopingchronicdiseaseorexperiencingpoormentalhealth,tobemoreactivethroughouttheirlives,couldhelptooffsetthegradientinchronicillhealth.Physicalactivityalsoprovideswiderbenefitstosocietyincludingreducingcrimeandanti-socialbehaviour,improvingsocialconnectionsandcommunitycohesionandsupportingaproductiveandhealthyworkforce.

RealisingtheambitionofGetActiveBelfastwillrequirethecontinuedcommitmentofallpartners.Thechallengestoincreasingphysicalactivitylevelswithinthecityaretoosignificantforasingleorganisationtoovercome.ItwillonlybethroughtakingcollaborativeactionthatwewillachieveourambitionofaddressinginequalitiesandmakinglifebetterforeveryoneinBelfast.

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Belfast Health and Social Care Trust

Supporting the seven pledges

I ________________________support the seven pledges of Get Active Belfast.

I ________________________support the seven pledges of Get Active Belfast.

I ________________________support the seven pledges of Get Active Belfast.

I ________________________support the seven pledges of Get Active Belfast.

WetheundersignedagreetoworktogethertosupportthesevenpledgesofGetActiveBelfast

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Get Active Belfast 15 Focusing on Life Inequalities

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ForfurtherinformationonthisdocumentoranyoftheworkofActiveBelfast,pleasecontact:

Belfast Health Development Unit3FloorNorthCecilWardBuilding4-10LinenhallStreetBelfastBT28BP

E:bsp@bhdu.orgT: 02890502073@bspmlbt#GetActiveBelfast

Or visit:www.makinglifebettertogether.com

09/17