Getting to Engagement strategizing for social media

Getting to Engagement

strategizing for social media

With Farmland Trust since 2011 (ish)

Manage web, social, email, print materials, events, content, graphics, strategy, more...

Obsession: "Why?"

My wish: unlimited professional photos

Are you carrying more than you can carry?

Communications StrategyObjectives: to inform? to persuade? to motivate? to build trust? WHY?

Strategy: how and when will you communicate those messages? HOW?

Channels: where is your audience? how frequently? WHERE? WHEN?

Audiences: [not the general public OR as many people as we can get] WHO?

Messages: what do you want them to know? feel? do? share? WHAT?

Measures: how will you know you're achieving your objectives? SO WHAT?

Identity

Beliefs

Values

Tone & Voice

Commitments

Niche

BRAND

Content

INFORM

UPDATE

INSPIRE DIRECT

ENGAGETHANK

Inform

Inspire

Direct

Update

Engage

Thank

ToolsCan't live without:

• Canva• Bit.ly• Evernote• Mention• Hootsuite • Analytics• Insights• Eyedropp

er

Practices

Platform Refresh

Scheduling Photo credits Social Cards

Monitor/RespondTagging

Maura Rendesmaura.rendes@pccfarmlandtrust.org

Facebook.com/pccfarmlandtrustTwitter: @farmlandtrust

Instagram: pccfarmlandtrust

1917 First Avenue, Level A, Suite 100Office: (206) 547-9855