Getting Up Close & Local (foursquare)

foursquare // businesses

Foursquare at a Glance

25,000,000+ users

2,500,000,000+ check-ins

40,000,000+ venues

1,000,000+ local businesses

3

Foursquare Mission

foursquare helps you make the most of where you are. We build tools that help you keep up with friends, discover what's nearby, save money and unlock deals.

Friends Explore Your Account

How it works

A social feed to help you keep up with your friends

A data-rich map to help you discover what to do nearby

A control panel to keep track of your favorite brands and venues

The user experience stems from three panels:

Recommendations Content Rewards

Value proposition

Businesses leverage foursquare to engage customers when they’re on the go.

Businesses can be thought of as either Brands or Merchants. Brands primarily use the Brand Page and its associated tools, whereas Merchants use the Merchant Platform in addition to the Brand Page.

Brand Page Tips Lists

Merchant Platform Dashboard Specials Local Updates

Foursquare + businesses

Brand Case: London 2012

Brand Case: History Channel

Brand Case: British Vogue

Merchant Case: HMV

Merchant Case: Dominos

Merchant Case: Borough Market

Looking Ahead: RadarThe Radar feature offers passive push notifications that lets users know when they’re near venues or friends they might want to see.

• If a user follows your lists or adds one of your Tips to their To-Do List, they’ll get a push notification when they’re nearby - without ever opening the App.

Thank You

Omid Ashtari@thecoolgeek