Gianni's Peroni World Cup Top Line Recap Complete 7.16.14

IBD Gianni Mazzotta, BostonWorld Cup 2014 Wins

1. Great World Cup final promotion at Emerald Lounge at the Revere Hotel, $4 Peroni drafts from the fount, Peroni bar, gobo light, silk banner, popcorn machine, Kick the Keg promo and giveaways! (Pictures on this presentation)

2. Kick the Keg promo at 10 accounts, Glassware giveaways, Bucket specials, Portable schedule Maps New Accounts Gained

1. Playwright, Champions Bar, Jacob Wirths, Barracuda Tavern, The Banshee, Beantown Pub, Kennedy’s, The Daily Catch on the Seaport, Stephanie’s Southie, Stadium, Lir, Crossroads, Phoenix Landing

Founts Gained1. Emerald Lounge, Champions Bar, Caffe Dello Sport

Glassware gained Jacob Wirths, Barracuda Tavern, Beantown Pub, Kennedy’s, The Daily Catch on the Seaport,

Phoenix Landing POS WC Peroni signage all over town!

1

Distributor sign shop printed out hundreds

of signs!

Maps and Kick the Keg promos, big

success!

Very successful signage created

I felt there was too much information for everything to be on one sign. So I had the graphic designers at the distributor sign shop cut and paste a bit from the

maps we had made and take the ball with blue ribbon to make simplified signage, with bigger

impact, top left good for first 2 weeks, and bottom right, good for last two weeks of tournament.

Pictures from Emerald Lounge World Cup Finale party

More Pictures from EmeraldOutdoor patio, popcorn machine

courtesy of Peroni (fun added value and they drink more!), Peroni hat and

t-shirt giveaways

More pictures from Emerald World Cup event

Peroni Gobo! Peroni and Popcorn heavily present on

bar!

Pictures continued

.!

Revere Hotel WC final party

Signage and Flyer for Event

Now for some professional shots!

GEM World Cup parties!

For the Italy game, serving Italian Ice outside to passerbys, featuring $1 Peroni and Oysters, $5 Pizzas, yet in

a high-end Gold Account (usually opened just in the evenings) Then

for the US game, offering pizza outside, great promos!

More Pictures from GEMConducted multiple events at GEM, Italy games, then US games, and a finale as well!

Barracuda TavernBottom right, outdoor signageBottom left, as you come up stairs, Kick the Keg signageTop right, more signage of

tournament schedule.

NEBO

Made deal for coasters to have one side Peroni logo, other side, their logo, Bartenders Zach and Charlie excited about the maps!

Signage and Maps!Bottom right, UNOs SignageTop right, servers at The Palm

checking out the mapsBottom Left, guests at

Stadium Bar checking out maps

Signage at Beantown Pub

Right as you walk in, Peroni signage to your right

Go for a game of pool or darts, Peroni World Cup signage there too!

BoMA sendoff party for Miss MA and World Cup promo at same time

The Game on the TVs and projector

may have taken over the attention from the ladies..!

Caffe Dello Sport Peroni and Puma Italia Fiats on display!

More from Caffe Dello SportPuma Italia

Shine; Newly placed fount

doing great; and Peroni present everywhere!

Huge North End destination to

watch the games!

Jacob Wirths

Set-up glassware giveaway and Kick the Keg party!Traci Bingham (formerly of Baywatch fame in

attendance! She Styled-up her Peroni shirt!

Lir

Put up multiple signs around, for the Kick the Keg promotion.

Dropped off glassware, hats, t-shirts, lanyard, coasters, and

iPhone 5 cases. Explained to the manager how the promo works: throughout the games, whoever

gets the last beer from the Peroni keg, gets a prize; t-shirt,

glassware, hat, etc..!

New account Lir, Irish bar, imbracing Italia for the World Cup, Puma Italia

Shine present, and they had fun filling out the tournament schedule!

Monica’s Mercato (Off-Premise)

Monica’s Mercato, high-end Italian foods store and off-premise account in the North End, maps given away with

Peroni 6-packs; Soccer ball and Peroni and Pilsner signage in window

Nix’s MatePeroni signage displayed BIG to great all guests walking in!

Changed out brackets to tournament schedule for maximum effectiveness!

Nix’s Mate continuedGuests checking outs maps and watching the games

Pushcart Pizzeria

Kick the Keg promotion set-up with well placed signage

Trattoria NewburyGlassware giveaway set-up all throughout the games at Trattoria

Newbury!

Owner Irakli happy with his

new Peroni World Cup

scarf and soccer ball!

Vintage LoungeSet-up multiple World Cup Aperitivo promotions at Vintage Lounge, and

great placement of signage!

Bartender Owen, serving up the handsome Peroni!

DJ rocking the Brazilian beats for the opener!

Vintage Lounge continuedBrazilain croquettes, made to accompany Peroni for

Brazil opener game!

Bartender Jillian loving the maps!

Vito’s Tavern Kick the Keg set-up and Soccer ball on display!

Vlora I just love this progression captured at Vlora, effective signage..(next couple slides)!

Watch as passerbys see signage..

Vlora continued They now inquire with the hostess..

Vlora continued And now seated at bar watching the game..(far left)!