Glamgiving and kiehls collaboration nov 12

Successfully collaborating to support

Breakthrough Breast Cancer

glamgiving and Kiehl’s successfully collaborated to host pamper and fashion events in November 2012

Our research at the events showed that while being able to support a relevant cause was a strong motivator to attend and added to the enjoyment of the event, the availability of affordable designer fashion was a significant draw

Results also showed a huge appetite amongst Hampstead and Chelsea shoppers for brands to be socially responsible and give something back!

Summed up by one of the ladies “glamgiving has it all: a friendly and professional business, that has fantastic high quality and affordable fashion which it sells for causes I care about”

Key ingredients to success

4

Base: 20 respondents completed surveys in-store (10 in Chelsea, 10 in Hampstead)

What encouraged you to visit the store today?

Seeing, touching and getting advice about fashion

Cause a key motivator

“me time” proved popular

http://www.katymadecakes.co.uk/

Irresistible temptations – yummy!

9

Base: 20 respondents completed surveys in-store (10 in Chelsea, 10 in Hampstead)

050

100

Overall event

Price of designer clothes

Range of designer clothes

Professionalism of staff

86

57

86

100

14

14

14

29

Very good Good Fair

Tell us what you thought of the event today …?

100% rated team as “professional”

Giving something back

“Today Corporate Social Responsibility

(CSR) has developed into a new

paradigm for business

Companies are moving away from

simply mitigating potentially negative

social and environmental impacts.

They are now thinking about how they

actually do business and how they can

change their business models to better

understand their interaction with wider

society.

For a growing number of companies,

CSR is fundamentally changing the way

they operate.”

N Amos (2009) ‘Growing a Socially

Responsible Business’

14

How socially minded were event attendees?

% agree strongly

Base: 20 respondents completed surveys in-store (10 in Chelsea, 10 in Hampstead)

Significant interest in attending another event and donating too!

70 80 90 100

Donate fashion to asimilar event

Come to a similar event

100

86 14

Very likely Fairly likely

Base: 20 respondents completed surveys in-store (10 in Chelsea, 10 in Hampstead)

What’s next?

Watch out for more fashion and pamper events with Kiehl’s!

Fancy holding a glamgiving event in your home or in the office, then we’d love to hear from you, simply email lou@glamgiving.com

Check out our fabulous movie by NUW Creative

http://vimeo.com/45754675

Do good and host your own party or event!