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For one, its fashion quotient is very international, derived from a close watch of trends across the world and driven by a team of designers hailing from countries known for high fashion tastes. In terms of production capabilities, the brand has sourcing arrangements with leading manufacturers in China, Vietnam & Indonesia. This word connects very well with an important functional as well as brand advantage – Lightweight Footwear which helps people feel Light and Comfortable. Thus, it immediately conveys this clutter breaking benefit to the audience by being in the name itself.
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