Glocal Social Gaming! The next big thing

Glocal Social Gaming!

The next big thing

Presented by Alok KejriwalCEO - Games2win - India

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Games2win in one slide

• Is a casual gaming company that owns over 500+ flash and 40+ mobile games

• We publish these games on our portals - games2win.com & gangofgamers.com and on the iTunes and Android app stores.

• We entertain approx 20 million unique users a month (comScore April 2012 data). Mobile Game downloads now exceed 10+ million.

• Games2win is Mumbai (India) based with offices in San Francisco, Delhi and Bangalore

• We are venture funded by Clearstone/Silicon Valley Bank

As a Games Company, we had a problem:

• Many of our games were ‘drifting’ sideways in traffic and plays.

• Yes, we had not made ‘Angry Birds’, but we thought we deserved more game plays.

• Creating more games or changing old games was not the solution.

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Location had become a major ‘game’ in itself

We looked outside for inspiration & found:

We looked inside & found:Our Game leader boards sucked

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We had an Inspiration!!!

Why not MASH up leader boards and locations and create a new reason to play games?

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We created

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How Appucino works..

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A player starts playing an Appucino powered game

How Appucino works

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After the game level is over, the player gets a CAPTURE prompt

How Appucino works..

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Players from all the world use their scores to capture their favourite locations!

How Appucino works..

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Each time a user loses a captured locations, he is notified to go back and claim it!

A battleground is created amongst gamers, and a virtuous cycle of engagement takes over!

What is the Appucino magic?

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Appucino’s Core philosophy #1

• In today’s digital age why are location based apps restricted to places near me?

• If we can travel anywhere with the click of a button, why shouldn’t I Capture the Merlion while sitting in Mumbai?

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APPUCINO

CAPTURE IT!

Location is for anyone, anywhere!

Appucino’s Core philosophy #2

• Engagement can be increased without making any changes to the game!

• Instead we ‘add’ a few lines of code to the existing game (via an SDK) and that creates instant Appucino Magic!

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Every game has hidden potential

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A few months and 7 games later, we have strong proof of concept!

Key results and learning’s:

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• Appucino engaged a much higher % of users than traditional leader boards did

• Appucino improved the time spent in our 1st game by 40%!

• Appucino’s effect varied, with better performance levels on quick snacky games as compared to long level based games

Turning insight to action:

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• We wanted everyone to benefit from our learnings, so we turned Appucino into an SDK for Android and Flash game developers

• We continue to build location based competition features on Appucino by finding new ways to engage our users!

Summary:

• Think of what what you can do beyond just game plays

• Leverage ‘engagement’ tools such as leader boards to the fullest.

• MASH UP what people like to do (Checking in, location mapping etc and used them in your games and apps)

• Make the solution a platform and an SDK so that it becomes massively adopted!

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BREWMASTERS

Mahesh K – COOmahesh@appucino.com

Alok Kejriwal – CEOalok@appucino.com

Vivek Manghnanivivek@appucino.com

The Core Team + 87 others