Go Red For Women - Good For Your Heart And The Heart Of Your Business Aug 2012

GO RED FOR WOMEN

GOOD FOR YOUR HEART

AND

GOOD FOR THE HEART

OF YOUR BUSINESS

Heart disease causes more

deaths in women than ALL

FORMS OF CANCER COMBINED.

One in two women

will be diagnosed

with heart disease in

her lifetime…

And one in three

will die

4

…but only one in five

think they’re

personally at risk.

More than 90% of primary

care physicians

don’t know that heart

disease kills more women

each year than men.

This is Our Solution –

Go Red For Women

Go Red For Women is the

American Heart Association’s

nationwide movement that

celebrates the energy,

passion and power of women

banding together to

wipe out heart disease.

Elements of the Movement

8

Go Red

Luncheons

National Wear

Red Day - February

Go Red

Heart CheckUp

Digital & Social

Media

Go Red BetterU

Advocacy

Strategic Alliances

Circle of Red Society

PR/Media

Women and Heart Disease

Women 25-54

Cities Go Red

Year-Round

Healthcare

Professionals Credible Science

Go Red Por Tu Corazón sister campaign

Reaching Latinas, 25-44, and their families

Go Red For Women Success

• 78% of consumers associate the Red Dress with the American Heart

Association

• 62% brand awareness of Go Red For Women

• 15 billion impressions since 2004

• 20,000 companies participate in activities

• 89% of women make one lifestyle change

Cause Marketing:

Good For Your Heart –

And The Heart Of Your Business, Too!

Your Business* . . .

19% Sales Increase

80% Switch Brands ~ 61% Try New Brand

19% Spend MORE

90% Want To Know What Causes You Support

61% Say Firms Need Better “Cause Case”

200% Time Looking At Advertising (PRAD)

* 2010 Cone Cause Evolution Study www.coneinc.com

Go Red: Good For Client &

Employee Retention

Your Employees* . . .

77% Impacts Hiring Decisions – Recruiting Differentiation Tool

89% Enhances Employer Loyalty

88% Impacts Gen Y Hiring

Your Customers* . . .

54% Support A Relevant Cause

61% Long-term Commitment

53% Want Cause Engagement

* 2010 Cone Cause Evolution Study www.coneinc.com

Go To Where Your Customers Are

And Your Competitor’s Aren’t

Start With A

360°

Approach

Cause Marketing:

Expand Your Brand

A Short History of

“Doing Well By Doing Good”

Cause marketing is a partnership between a nonprofit and a for-profit

for mutual profit. Joe Waters

+ = 17% in new cardholders

28% in number of

transactions

$ 1.73 Billion Industry (57% Since 2005)

Involves 2/3 of All Brands

Valid Strategy by 97% of Marketing Execs

Cause B2B: Make Your Customer

Look Good

$ 2,000,000 in 750T Sales

$ 50,000 Donations $.10/mile

Created Brand Extension of

“Conversation Hearts”

$ 75K in donation to USO

3,000 Care Packages Sent

Overseas To Soldiers

Rapid Response Team - New Generators &

Repairs Customer’s in Tornadoes, Floods, &

Hurricanes

Cause Marketing:

Expand Your Brand

It’s Not About

Spending

More Money It’s About

Spending It

More

Effectively

How Many Pieces Of Your Marketing Are You Leaving On The Table?

From Idea To Execution

“Marketing is not a function,

It is the whole business seen

from the

customer's point of view.” Peter Drucker

To Continue The Discussion:

Sheila Neisler

704-965-4249

catalystsheila@gmail.com

www.greatideas-greaterresults.com

Thank you for your support.