Google: Help Customers Find You! .pdfGoogle: Make Sure Your Customers Can Find You! Your customers...

Google: Help Customers Find You!

* Website Designer / Coder

* Graphic Artist

* Copy Editor

* Business Consultant

* Content Marketing

*Internet Marketing

* SEO Consultant

The business owner is in the best position to do SEO

Building A Website

Google: Make Sure Your Customers Can Find You!

Your customers are searching for you – will you be found? What are the benefits of an attractive web site, if a consumer cannot locate it through a search engine? Do you have a “Billboard in the Desert”? The majority of internet customers are going to find your website through a search engine, and Google owns 70% of the search engine market. The best news? These “natural” search results, unlike the sponsored ads, are free. Here are a few simple techniques to help your website get on page #1 in Google’s search results. 1. A free “Local Business” listing in Google My Business – the quickest way to get your local business listed at the top! (#2 on your evaluation form – Chapter 9) ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 2. Keyword Strategy (#3 on your evaluation form – Chapter 2) ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 3. Google Image Search – (#4 on your evaluation form – Chapter 3) ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 4. Using Keywords in internal site links. (#5 on your evaluation form – Chapter 2) ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Google: Help Customers Find You!

Please review my book 0n Amazon:http://amzn.com/1517486246

• I’ll note page

numbers for each

objective during the

presentation.

• Slides can be found

at www.playgooglesgame.com

The Free Stuff• No Cost Tips That You or Your Webmaster Can Implement

• There is No Silver Bullet – It Takes Time

• Focus On What You Can Win At

• Slides located on www.PlayGooglesGame.com - PDF’s

• Glossary in Back of Book

• The Fundamentals Don’t Change. Create Good Website Content

• Bonus – The Power of Blogs - Facebook For SEO - Mobile Friendly Test

To Get the Most From the Class

• Please don’t try to implement anything

during the class.

• It’s best to follow along using the handout

versus the book (page numbers will be on

the slides for your reference later).

• Hold Questions until the end of each

Objective. *Keep in mind that we have

limited time, and I will need to move along if

we’re spending too much time in one area.

I’m a Small Business Owner

Just Like Most of You

• Ace Hardware (Family & Corporate - Retail Consultant)

• Print & Internet Advertising at AT&T

• Internet User since 1989 – First Website 1997

• Author: Play Google’s Game (2015) Get Top Rank… (2008)

• University of Texas Instructor – 2009

• I’m Not a Google Employee

• Google Advertiser / SEO - 2003

• Inventor - Patent Holder – Hard Lesson Learned

• Manufacturer

• Real World Examples & Copyrighted Websites

Real World Examples

Your Best Marketing Tool

• Customers are Searching for You Online

• Bill Gates – Surrounded by the Internet – Access to

YOUR Business 24-7

• Customers are Pre-shopping the Internet

• Facebook: Everyone is online now - A 1.9 Billion Users

– Business “Pages” ranked by Google

Younger Generation of Buyers

• Don’t remember life before Google

• Forrester Survey of Buyers

• 2014: 30% Buy Over Half Online

• 2017: 56% Expect to Buy Over Half

• 72% Start with a Search Engine

Search Engine

Results Page

“Natural” or

“Organic”

What is SEO? =

Search Engine Optimization

What is SEO? = Search Engine Optimization

• It’s Not About Cheating – Only White Hat SEO

• It is About Building a Better Website – Period!

• Full of Interesting Content

• Images - Videos - Written Text

• Content So Interesting That Our Visitors Amplify it

For Us

• The Main Message Google Keeps Repeating

About SEO - Provide Good User Experiences

• Google Tracks Our Content On Page and Off

Page (Google Images, YouTube, Facebook, etc.)

White Hat SEO

It’s Not About Cheating – Only White Hat SEO

From Google’s Webmaster guidelines:

“Following the General Guidelines below will

help Google find, index, and rank your site.”

https://support.google.com/webmasters/answer/357

69?utm_source=webmasteracademy&utm_medium

=web&utm_campaign=webmasteracademy#

Source:

https://support.google.com/webmasters/answer/35769?utm_source=webmasteracademy&utm_medium=web&utm_campaign=webmasteracademy

Google’s

Webmaster Guidelines

The Google Map

Google Local

Google Places

Google My Business(part of Google Maps division)

Eval #2 - Chapter 9 - page 187

Easiest Way to Get to the Top

Categorizes Businesses like Yellow Pages

https://www.google.com/business

Yahoo & Bing Too

The First Step in

Playing Google’s

To Qualify for a Local Business Listing

Source: https://support.google.com/business/answer/3038177?hl=en

Face to Face Storefront or Service Area

* Author’s Example Shown to Avoid Copyright Infringement

Tips For Showing Up High on the Map

• Be Sure Your Name & Address is the Exactly the Same

Everywhere on the Internet - Local Directories - Local

Government Agencies: State Sales Tax – Texas Secretary of

State (business filings – Incorporating) – County Property Tax &

Street Signage

• Use Multiple “Local Directories”: Bing Places – YP.com – BBB.org

• Put Your Address and Local Phone # in the Footer of Every page

• Address and Local Phone # in Your Contact Us page

• Ask customers to give you reviews when they have a great

experience. - Please review my book at Amazon:

http://amzn.com/1517486246 : )

• Never Stuff a Keyword into your “real” business name, if it’s not

officially listed that way.

Google my Business Help

Google: “Google My Business Help”

Yahoo Local Business Listing

• https://smallbusiness.yahoo.com/local-

listings

• Free Version: Yahoo Local Basic Listing

- Yahoo has partnered with Yext to power

their Yahoo Local Listings.

• https://www.yext.com/pl/yahoo-

claims/index.html

• Consider Other ‘Directories” like Bing

Places - https://www.bingplaces.com/

Search Engine Usage (USA)

Google

Bing Google

Keyword StrategyEval #3 - Chapter 2 - page 17

Trying to Guess Your Customer’s Search Terms

• Google Keyword Planner

• Keyword or Keyword “Phrase”

• The First Words Are Most Important

• Many Opportunities to “Place” Keywords

• Check Your Industry Jargon

• Title Meta Tag is the Most Important!!!!!!

Repeat Title keywords

in your content as well

“Title Tag”

Never repeat (stuff)

Keywords – especially

in the keyword meta tag

Metadata & Meta Tags

• Most any computer programming code has

information embedded in it, which humans

can’t see.

• Meta Tags (like the Title Tag) are

embedded in the programming code of the

website.

Title Tag in WordPress

Keyword Strategy & Research

Keywords Strategy

• Focus on a couple per page

• Focus on keywords you can win at

• Must include keywords in the content

(Content = Text - Images – Video)

• Naming Files with Keywords

• Keywords in Web Address Are Great

Image File Names - Google Image Search -

The Most Underutilized Technique

Google Image SearchEval #4 - Chapter 3 - page 45

Focus On What

You Can Win At

3 Steps to Optimize for Image Search

1. Re-name your JPEG image files with

keywords separated by hyphens

“keyboard-tray.jpg”

2. Use the Same Keywords in the ALT tag

3. Use the Same Keywords in the

surrounding text

Example of How to “see” what an image file

has been named on any website.Note: File names can only be changed using web design

software programming – this example only shows what a

file has already been named using the software.

Right click on the

image to bring up the

grey “pop up” box as

seen to the right here”

ALT Tag & Image Title

Tip: Surround Images with

the same keywords in the

content - close proximity

WordPress Example for Alt & Title Tag

* Author’s

Example

Shown to

Copyright

Infringement

Blended

Search Results

Name ALL Image Files

What’s Your Logo File Name?

Wrong –www.keynamics.com/images/homepagelogo.jpg

www.keynamics.com/images/dsc3567.jpg

Right –www.keynamics.com/images/laptop-stand-logo.jpg

SubProvide your website designer with images already named with keywords & ALT tags.

Every image has a file name and ALT tag.

mit Image File Names to Your Web

Designer*Slide From Feedback From Students.

Find related

Keywords from the

Google Keyword Planner

Tip: Phone Camera Images

1. Instantly post an image to Social Media.

2. If it’s worthy of Social Media – then it’s worthy posting on

your website later.

3. To locate the image for the website post - simply match the

date of your social media post with your cloud image

Storage Program date.

4. Drop Box - Google Drive (Google Photos) – Apple: They

all can arrange the images by date for you.

Keywords in Internal Site

LinksEval #5 - Chapter 2 - page 35

These are the links within the

pages of your own website

www.keynamics.com/laptop-stand.html

Internal Link URL

Title Tag in WordPress

Internal Link URL

Penalties & Deceptive TricksEval #6 - Chapter 11 - page 227

• Lying to Google

• Invisible Text

• Link Sharing Farms (JC Penney)

• Duplicate Sites (301 re-directs are OK)

• Splash Pages & 100% Flash Pages - Beware

• “Contact Us” / Text Links & No Broken Links

• Keywords in Your Name for Google Maps

Source: https://www.google.com/webmasters/tools/spamreport

https://webmasters.googleblog.com/2012/10/rich-snippets-guidelines.html

Why is Google so

Successful?

- Relevance -• Anything done to detract from relevance is either

banned now – or Google is implementing features to ban in the future.

• Relevance is the “Golden Rule”

• “Our guidance to webmasters is always the same — we encourage original, high-quality content, since that’s what’s best for web users.”

• None of this works, without Good Content!

• “Focus on the End User and all else will follow”

• Do a Google Search for: “Google Webmaster Guidelines”

Source:

Are You Starting to See a Pattern?

YouTube VideoEval #7 - Chapter 4 - page 73

• Owned by Google

• #3 Ranked Website in the World

• It’s a Search Engine unto itself

• Viewers Want a “Real World” Experience

• Gritty Video is OK

• Off Page SEO

5 Steps to Optimize YouTube

Videos

1. Keywords in Video Title at upload – If you

want Local Business - put your city first!

2. Live link to your website in the Description

Area (http://www.)

3. Phone number in the Description Area

4. More Keywords in the description area –

don’t water it down with too many!

5. Embed the video in your website.

http://www.YOURWEBSITE.com

& Phone # Goes here!

Embed YouTube Video on Your Site

Blended

Search

Results

*Used with permission of the owner

Back Links

Must Be “Relevant” Links!Eval #8 - Chapter 5 - page 121

• A Backlink is a hyperlink that is located on

another website (separate from your own),

which links to your website when clicked.

• Think of it as a Popularity Contest.

• It’s how Google got it’s start = Page Rank

On Page SEO vs. Off Page SEO

• Press Releases – Social Media – Blogs

• Articles and Newsletters (every business is

an expert)

• No Paid Links (Link Sharing Farms)!!!

• Anchor Text Laptop Stand versus Click

Everything ConnectsGoogle Watches Where You Place Your Links

FaceBook?• Imagine you paid for advertising, but the

marketing company told you that they were

going to ignore 90% of your potential

customers?

• Imagine you had an employee that ignored 90%

of the customers that called, or walked through

your door? If YOU as the business owner are

not doing social media... then YOU are ignoring

90% of your customer base...

Everything ConnectsGoogle Watches Your Social Media Activity

www.facebook.com/laptopstand

Grab Your User Name!!!

www.facebook.com/playgooglesgame

Google Loves Blogs

• Algorithms Written by Google Geeks

• Fresh Content

• Easily Pop in Videos and Images

• Google has Identified Websites with a

Blog Page and Favors them in the

rankings.

• One Post a Week!

• Share Your Industry Knowledge

• Call it News if you don’t like the word blog

Call it a News Feed

Blogs & WordPress.org

• WordPress is Free - Open Source

• Thousands of Templates & Plugins

• Its Roots are in Blogs

• It has evolved into a full blown website design

program

Stand Out on the Search Results

PageEval #9 - Chapter 7 - page 82

• How to get Picked from the First Page

• Picked More Earns Higher Ranking

• Use Good Title & Description Meta Tags

Note - Phone # in the Description helps with

callers and Local SEO!

Description Meta Tag - WordPress

Google Mobile Friendly Testhttps://www.google.com/webmasters/tools/mobile-friendly/

Responsive Website Design

Play Google’s Game

Success stories from author’s

patented Aviator Laptop Stand

www.keynamics.com

Conde Nast Traveler Magazine

Article featuring travel gadgets,

resulted in a live demonstration

on the Today Show – all because

the travel editor found the Aviator

Laptop Stand on Google

Please

review

Amazon:http://amzn.com/1517486246

Google: Help Customers Find You! .pdfGoogle: Make Sure Your Customers Can Find You! Your customers...

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