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This is a class/student presentation for Georgetown University
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An introduction11/21/2012Robb Hughes // Steve Lewis
+ Social media platform built to “connect government to improve government”
60,000+ professionals from across public sector: federal, state, local and academia
Partners with Google, HP, IBM and Microsoft to provide resources like guides, infographics and online training
Founded in 2008 by CEO Steve Ressler and is now a part of GovDelivery
What is it?
+
What can you do with it?
+ Users ask questions and interact with each other on various topics like human resources, acquisition, social media strategy and communication theory
Forums and discussions are added on a regular basis that cover things like developing government mobile apps and drafting agency social media policies
Integration with Apple iTunes for podcast subscriptions, Twitter, Facebook and LinkedIn
Joining the discussion
+External Social Media Integration
GovLoop has a strong presence on external social media platforms and leverages social technologies of each platform in a consistent manner
Google + hangouts
Facebook – use of links and photos to drive followers back to GovLoop’s website
LinkedIn – discussions for group members
YouTube – videos for webinars, case studies, trends
Twitter - @ mentions and hashtags like #SocialGov
+ Communities
Social Networking
Blogs
Discussion
Job and Career Portal
Resources
Key Features
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Feature: Communities
GovLoop is organized around communities of interest
Communities serve as a central hub to find info
+Feature: Communities (cont’d)
Each key feature is represented within the community
+Feature: Social Media
Collaboration and networking
Facebook-style profiles Personal photo Personalized content Network of friends and colleagues
+ Users create and manager
individual GovLoop blogs
Posts categorized for easy search
Feature: Blogs
+Feature: Discussions
Users ask for and provide advice and best practices
Opportunity for thought leadership and skill development
+Feature: Job and Career Portal
Instant access to info on available government jobs
Resume advice and mentoring opportunities
+Feature: Resources
Helpful information presented in the following formats: Guides and reports Online trainings Data visualization and
infographics Tools and mobile apps Videos and tutorials
+ GovLoop’s community of public sector professionals is growing fast
Constant improvements are being made to knowledge network
New sponsors are still being added
Deeper integration with existing social media platforms
Shift in content and discussion to digital technologies and mobile accessibility
Conclusion
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