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1900 Averill Road, Geneva, IL 60134 630.578.8600 | www.fona.com
2017
FLAVOR INSIGHT REPORT
GRAPEFRUITAppearing in everything from cocktails to salad to donuts, the
flavor of grapefruit is supremely versatile. Known for its juicy
tartness, grapefruit is a tropical citrus fruit that grows in grapelike
clusters in warm, southern climates. Its rind and pulp come in
a variety of different colors. The most common variety — pink
grapefruit — is also highest in vitamin A and can range from a
pale yellow-pink interior to a vibrant ruby red. Common uses for
the grapefruit include eating it fresh, as salad garnish or broiled
with brown sugar as a sweet treat.
Let’s take a closer look at the various forms of grapefruit on the menu, in social media and new product introductions.
By the Numbers
There are several mentions of grapefruit in social media. Here are some of the highlights.
• On Pinterest, grapefruit pins were spotted and appear in a wide variety of food and beverage recipes especially baked goods and cocktails. We spied grapefruit mojitos, grapefruit scones, grapefruit donuts, grapefruit sorbet and grapefruit pound cake. Additional recipes include grapefruit avocado salad, grapefruit cinnamon ricotta ice cream, glazed salmon with spicy grapefruit relish, and a delicious strawberry and grapefruit smoothie.
• A Twitter search shows tweets mentioning grapefruit including one by @StretchRecipes “Kale & Grapefruit salad, why thank you” including a recipe by from her blog “‘Stretch’” and this tweet by @lenholehouse “Healthier pink grapefruit almond tart recipe!” with a recipe from liliscakes.com.
• On Food.com, 1,196 recipes appear when you search for grapefruit. Recipes include a quick grapefruit marmalade, grapefruit chicken, broiled grapefruit with honey, vanilla and cardamom, and a ruby red grapefruit salsa.
We are also spotting grapefruit in print publications. Here are some of the highlights.
• In the January 2017 issue of Parents, ideas are given for serving delicious winter fruits to children, including grapefruit. They suggest broiling the fruit and topping with brown sugar and honey. The article also says grapefruit is great served with Greek yogurt and a low-sugar granola.
• In the December 2016 issue of Food & Wine is featured a list of Seven Winter Cocktails worth trying. Number one on the list is a Pamplemousse (French for grapefruit) cocktail. This cocktail is described as “bright and refreshing.”
Grapefruit GalorePrint & Social Media Highlights
Source: Pinterest
Source: @lenholehouse
Grapefruit on the MenuQ3 2010-Q3 2016
• Deep Eddy Grapefruit Honey Mule- Claim Jumper
• Guava Grapefruit Sorbet- Yogurtland
• Carpaccio with Grapefruit Agrodolce Sauce- Reef
• Tuna Misticanze Salad with Grapefruit Dressing- Cielo
1,055MENTIONS
FINE/ UPSCALETOP RESTAURANT
SEGMENT
Grapefruit on the Menu: Top Menu Sections
0 200 400 600 800 1,000
Beverage
Dessert
Salad
Appetizer
Entree
Grapefruit: The Next Generation of Salads
Featured in the November 2016 issue of Flavor and the Menu is the next generation of salad creativity. Mintel data shows that center-of-the-plate salads are up 26% in popularity since 2012. These dishes feature the strong produce-protein combination trend. One of the most common pairings for such salads is shrimp with fresh produce like grapefruit. Another very trendy combination is organic kale with pink grapefruit, apple cider vinaigrette, various other fresh produce items and your choice of all natural protein sources like chicken, salmon, steak or tofu. Source: Flavor & the Menu
Source: Mintel Menu Insights
Grapefruit Global New Product Introductions Products of Note
1,928NEW PRODUCTS
Grapefruit Flavored Jelly Mix: Mexico
Calorie Balance Grapefruit Green Tea Drink: South
Africa
Grapefruit Salad Dressing: South Korea
Grapefruit and Fig Flavored Yerba Mate: Poland
Power Grapefruit and Lem-ongrass Flavored Vitamin
Water: Finland
Grapefruit New Product Introductions, Global 2010-2016
Grapefruit New Product Introductions, Global 2010-2016 by Top Sub-Category
19%
18%
11%10%
10%
8%
8%
6%
5%5%
Juice
Carbonated Soft Drinks
Flavoured AlcoholicBeverages
Pastilles, Gums, Jellies &Chews
Fruit/Flavoured StillDrinks
Beer
Source: Mintel GNPD
0
50
100
150
200
250
300
350
400
450
500
2011 2012 2013 2014 2015 2016
Middle East & Africa
Latin America
North America
Asia Pacific
Europe
Grapefruit North America New Product Introductions Products of Note
277NEW PRODUCTS
Eight Degrees Grapefruit Flavored Vodka
Danone Activia Mandarin-Orange & Pink Grapefruit
Probiotic Yogurt
Honey Stinger Grapefruit Organic Energy Chews
Simple Truth Organic Grapefruit Kombucha
Project 7 Grapefruit Melon Gourmet Gum
Grapefruit New Product Introductions, North America 2010-2016
Grapefruit New Product Introductions, North America 2010-2016 by Top Sub-Category
Source: Mintel GNPD
0
10
20
30
40
50
60
70
80
2011 2012 2013 2014 2015 2016
17%
16%
15%15%
10%
8%
6%
5%4% 4% Beer
Flavoured Water
Carbonated Soft Drinks
Juice
Flavoured AlcoholicBeveragesPastilles, Gums, Jellies &ChewsBeverage Concentrates
SOURCES:
Mintel GNPD
Mintel Menu Insights
Flavor & The Menu
Food.com
FONA CAN HELP!Let FONA’s market insight and research experts translate these trends into product category ideas for your brand. They can help you with concept and flavor pipeline development, ideation, consumer studies and white space analysis to pinpoint opportunities in the market.
Our flavor and product development experts are also at your service to help meet the labeling and flavor profile needs for your products to capitalize on this consumer trend. We understand how to mesh the complexities of flavor with your brand development, technical requirements and regulatory needs to deliver a complete taste solution. From concept to manufacturing, we’re here every step of the way.
Contact our Sales Service Department at 630.578.8600 to request a flavor sample or visit www.fona.com.
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