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212.874.0748 | info@greenboxny.com | www.greenboxny.com
GreenBox™
“The Pizza Box of the 21st Century” Press Kit – 2015
As Seen on ABC’s “Shark Tank”!
212.874.0748 | info@greenboxny.com | www.greenboxny.com
Who We Are
Here at GreenBox™, we’re dedicated to improving wasteful, outdated food packaging designs — making consumers’ lives easier, and bettering the environment, too. From our flagship GreenBox™ pizza box to beyond, we’re true innovators in the environmentally friendly food packaging industry.
Our patented, multi-functional GreenBox™ pizza box breaks into plates & a storage unit for leftovers, while our DoggieBox, SliceBox and WrapSleeve offer eco-conscious alternatives to traditional food packaging. We’re a team that's always thinking outside, and inside, the box - creating a whole new standard for the 21st century food industry.
212.874.0748 | info@greenboxny.com | www.greenboxny.com
Our Story In 2009, GreenBox™ was founded by current President, Jennifer Wright-Laracy, Ned Kensing and GreenBox™ pizza box creator, William Walsh. For Will in his college years, watching football with his fraternity brothers just wasn’t the same without pizza. With dirty dishes stacked to the ceiling, Will began tearing the top of the pizza box into makeshift, cardboard plates. That was just the beginning. It always bothered Will that the bottom of the box was useless...and above all, cumbersome. He set out to change that, with an x-acto knife, 100 pizza boxes and 4 days holed up in his apartment. It was then and there that the GreenBox™ design was born — and he knew it would be a game-changer. With a background in engineering and manufacturing, Will was a visionary in design, but needed help to make his dream a reality. Ned, a former chef, and Jennifer, who spent her career in finance, were the perfect fit. It didn’t hurt that they were Will’s best friends, and loved the idea enough to leave their stable jobs behind and take a leap of faith. In late 2011, the GreenBox™ team lost their best friend, business partner and GreenBox creator, William Walsh. He is dearly missed.
212.874.0748 | info@greenboxny.com | www.greenboxny.com
Jennifer Wright-Laracy
President & Co-founder of GreenBox™ Jennifer Wright-Laracy founded GreenBox™ along with business partners William Walsh and Ned Kensing in 2009. Jennifer holds a Bachelor of Commerce, Honors degree from Queen’s University in Kingston, Ontario, Canada and holds an MBA degree from Columbia University. She brings five years of experience in the food packaging industry and 12 years of finance and credit experience from her tenure with leading banks Citigroup and the Royal Bank of Canada.
212.874.0748 | info@greenboxny.com | www.greenboxny.com
Product Photos
212.874.0748 | info@greenboxny.com | www.greenboxny.com
212.874.0748 | info@greenboxny.com | www.greenboxny.com
212.874.0748 | info@greenboxny.com | www.greenboxny.com
Contact Us
Jennifer Wright-Laracy President & Co-founder O - 212.874.0748 x301
M - 917.846.4079 E - Jen@greenboxny.com
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General Contact Information:
Email: info@greenboxny.com Phone: 212.874.0748
Address: 147 W 35th Street, Suite 604 New York, NY 10001
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