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Creating a Green Experience for Mean Green Art Students. Group 16. Overall Goal. Get more campus involvement by providing GREENER opportunities & resources for commuting students in the Art Program here at UNT. 4 Experiential Retailers Used to Create OUR Consumer Experience!. - PowerPoint PPT Presentation
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Group 16
Creating a Green Experience for Mean Green Art Students
Overall Goal
Get more campus involvement by providing GREENER opportunities & resources for commuting students in the Art Program here at UNT.
4 Experiential Retailers Used to Create OUR Consumer Experience!
Whole Foods Fresh organic and clean produce Soft and calm music Knowledgeable staff Inviting atmosphere Target market is an older, refined adult willing to
pay the price for fresh produce.
5
What We Saw...
The biggest experiential aspect we encountered while visiting
whole foods would have to be the extreme selection of food.
One of the most impressive parts of the wide selection is that
the majority of the food is locally grown.
This is where we took our inspiration for the garden you cant
achieve true fresh food unless it is locally grown and this is one
reason a garden would be beneficial on campus.
Whole Foods
Sensory ConsumptionFresh, home grown produceRitual ConsumptionGarden and fresh produce
Experiential Elements Implemented
Quick Trip Convenience and low prices Large, open atmosphere Large variety of products Low gas prices
8
What We Saw...What We Saw...
What stood out about Quik Trip in comparison to other gas
stations is the convenience and cleanliness. There was a variety
of products inside the store and also many options for gas
pumps. Quik Trip is also very close to UNT Campus
These ideals inspired our UNT gas station that gives discount
gas prices to UNT students. This will entice commuters to spend
more time in Denton since the gas will be more affordable.
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Quik Trip
Experiential Elements ImplementedRitual ConsumptionUNT gas station provides discount gas for UNT students
Symbolic ConsumptionBuying gas that supports school spirit
Groggy Dog Screen printing and Embroidery
Customization Friendly Atmosphere Wide Varieties Personalization
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What We Saw...
What we took from Groggy Dog was the easy accessibility of artistic ideas.
Colorful shirts covered the walls with all types of designs and colors and their
floor was decorated by carpets that they had created as well. This was a great
benefit because the wall gives you all kinds of ideas and then you get to take
them and turn them into a personal product of your own, which is what screen
printing is all about, personalizing.
Being able to personalized merchandise is what inspired us to create a UNT
screen printing shop that will allow students to submit their own creative ideas
for school spirit.
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Groggy Dog Screen printing and Embroidery
Experiential Elements ImplementedSymbolic Consumption
Submit your own ideas Increase school spiritOutlet for art students
•Ritual ConsumptionShowing school spirit in a unique way
Museum of Nature & Science Interactive atmosphere Educational and fun experience Tactile experience Fun for all ages
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What We Saw...
The Museum of Nature & Science is an interactive place for
people of all age groups. From 8 to 80, everyone can learn
something new while visiting. We also got hands on learning
experience about science.
This hands on experience gave our group the idea to create
and interactive Art exhibit on the UNT campus. This would
allow for more art students to showcase their work for
students to see than just the third floor of the Union.
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Museum of Nature & Science
Experiential Elements Implemented
Sensory ConsumptionInteractive art galleryShowcase art students’ work
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