Group members: Yuan Lu & Ling Zhang. Schedule History Zara Retailing SWOT

Group members: Yuan Lu & Ling Zhang

Schedule

History

Zara Retailing

SWOT

History

Background

Belongs to Inditex (Spain)

Largest international fashion companies

Timeline: first store in1975 U.S. store in 1989 expanding in Europe Asian in 2008

Stores:  in 88 countries with 1808 Zara stores and 164 Kiddy's Class stores

Products: Women; TRF; Men; Kids

Zara retailing--Store Format(Retailing):

location: The stores are located in highly visible locations Zara invest in prime locations, including the premier shopping streets and upscale shopping centers.

Store layout

Display window

Display window: attract shopper inside and allow them to see the type of garment offered.

Store Layout-wall Zara strategically places pot lights aiming at the walls

Bright lighting: Bright lighting is used in Zara to highlight all vivid designs, and fabric.

,

SWOT Strength

Fast Fashion ： Fast delivery, Affordable price, Latest fashion trends (fashion imitator)

Rapid supply chain production plant and logistic system (one warehouse)

Strategy location ： close to luxury brand store

More styles

SWOT

Weakness

Competitive market: H&M, Mango

Quality : America V.S China（ content of methanol and PH Value）In store service

SWOT

Opportunity

There are more global markets that they can explore

They can also enter into new segments and expand those areas where they haven’t

Online marketing

Advertising

SWOT Threats:

Intense competition: H&M, Forever21,

High Labor cost in European countries

Reference http://zarafashion2013.wix.com/zara#!background/c18mg

http://www.inditex.com/our_group/our_history

http://www.zara.com/us/en/company-c11112.html

http://www.forbes.com/sites/gregpetro/2012/11/05/the-future-of-fashion-retailing-the-hm-approach-part-3-of-3/

http://xstbreeze.blog.hexun.com.tw/27203089_d.html

http://sc.sina.com.cn/fashion/wanggo/2014-03-15/1345187359.html

http://www.interbrand.com/en/best-global-brands/2013/Best-Global-Brands-2013.aspx