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MWC 2015 Sales Summit Presentation | Ericsson Internal | , Rev | 2015-02-10 | Page 1
Key Note Examples 2016:
› Fira Gran Via
› Last year:
–93 000+ attendants
–200+ countries
KEYNOTE EXAMPLES:
EXPECTING 94 000+ ATTENDEES
FROM 200+ COUNTRIES
GSMA Hosting MWC
MWC offering 6 industry topic tours: - 5G and NFV
- App Planet
- IoT
- Media and Mobile
- Retail and Digital Commerce
- Security
Mark Zuckerberg
Founder & CEO,
Kate Unsworth
Founder & CEO,
Vinaya
Chuck Robbins
CEO,
Cisco
Ralph de la Vega
President & CEO,AT&T Mobile & Bus Sol
Ann Cairns
President& CEO,Int’l mark, MasterCard
Hans Vestberg
President & CEO,
Ericsson
Derek Aberle
President,
Qualcomm
Brian Krzanich
CEO,
Intel Corporation
Guo Ping
Rotating CEO,
Huawei
Jonah Peretti
Founder & CEO,
BuzzFeed
Hall 2
Welcome to Ericsson
Main Messages
NETWORKED
SOCIETY
5G, Cloud, IoT
LET’S TURN GREAT IDEAS INTO GLOBAL REALITIES
Offering a digital MWC experience
MWC 2015 Sales Summit Presentation | Ericsson Internal | , Rev | 2015-02-10 | Page 5
What’s new on the floor?
MWC 2015 Sales Summit Presentation | Ericsson Internal | , Rev | 2015-02-10 | Page 6
INDUSTRIES
MEDIA
TRANSFORMATIVE IT
NETWORKS
ERICSSON
RESEARCHSECURE APP COVERAGE
BUILDDIFFERENTIATED
SERVICESDRIVE USER
EXPERIENCE
EVOLVE TO
HYPERSCALE IT
INFRASTRUCTURE
MEDIA EXPERIENCE
MEDIA
DELIVERY
MEDIA
INSIGHTS
MEDIA
PROCESSING
EFFICIENT
UTILITIES
TRANSFORMED
TRANSPORT
SMART
SUSTAINABLE
CITY
MOBILE
FINANCIAL
SERVICES
PU
BLIC
SA
FE
TY
STAGE
TRANSFORM INDUSTRIES EMPOWER PEOPLE ADVANCE SOCIETY
NETWORKED SOCIETY
MWC 2015 Sales Summit Presentation | Ericsson Internal | , Rev | 2015-02-10 | Page 7
The new Reception area
MWC 2015 Sales Summit Presentation | Ericsson Internal | , Rev | 2015-02-10 | Page 8
Networked society
MWC 2015 Sales Summit Presentation | Ericsson Internal | , Rev | 2015-02-10 | Page 9
See you @ MWCSunday 15:00
DO
MWC 2015 Sales Summit Presentation | Ericsson Internal | , Rev | 2015-02-10 | Page 10
DO
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