Guillaume Decugis - Content Curation: Your Next Social Media Marketing Idea

Content Curation: Your Next Social Media Marketing Idea

Guillaume DecugisCo-Founder & CEO – Scoop.it

@gdecugis

Content Curator ?

1. “Someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online” (Rohit Bhargava)

2. “A Web Super Hero” (Steve Rosenbaum)

Why Curation ?

The Social Web is crowded

I’m talking to

you!

I’m looking for you!

It’s hard to get heard !

It’s hard to be found !

“Brands must become media to earn relevance.”

Brian Solis

So how can you make an impact to develop your

Organization?

Try to be everywhere?

Spend hours creating relevant content to engage your

audience?

Here come the passers

The Interest Graph: where Social Discovery meets Search

Relevancy

relevantnoisy

find

discover

Search

Social Graph Interest Graph

Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

What do you already do?

• What Content do you already read? Send by email? Tweet?

What

type of

Content?

• Images, Articles, Blog Posts, Events, Videos, SlideShares…

What

Curation format?

• Pinboard Story Magazine Video Channel

Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

Organize your Sources2

Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

Organize your Sources

Filter with purpose

2

3

Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

Organize your Sources

Filter with purpose

Add your point of view

2

3

4

Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

Organize your Sources

Filter with purpose

Add your point of view

Make it your Content Hub

2

3

4

5

Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

Organize your Sources

Filter with purpose

Add your point of view

Make it your Content Hub

Measure your impact

2

3

4

5

6

Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

Organize your Sources

Filter with purpose

Add your point of view

Make it your Content Hub

Measure your impact

Build your Community of interests

2

3

4

5

6

7

Content Curation Ethics:

Beth Kanter (@kanter)

Ashoka.orgLeading the way to an Everyone a Changemaker Worldhttp://changemaking.ashoka.org

CancerCommons.orgBringing science to the patient, and patient insights to science in Rapid Learning Communitieshttp://www.scoop.it/u/beat-cancer

ABroaderView.orgHumanitarian missions & Volunteering http://www.scoop.it/t/travel-information

The Encouraging ReportCurating good news! by Pastor Timothy Uttonhttp://news.encouragingreport.com

Beth Kanter

@kanterwww.scoop.it/u/beth-kanter

Thank you!

Guillaume DecugisCo-Founder & CEO – Scoop.it

@gdecugis