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Social Media as a Marketing Strategy

• Social Media Revolution Socialnomics 2011 – You Tube Video

• http://youtu.be/QzZyUaQvpdc

Social Media as a Marketing Strategy

• Social Media defined• Why do Social Media?• Who do you want to socialize with?• Where are the best “social circles” for you?• What is your message?• How will you socialize?• When will you socialize?• How to “Just do it”!

Social Media as a Marketing Strategy

Social Media Defined

Why do Social Media?

Who do you want to socialize with?

Where are the best “social circles” for you?

What is your message?

How will you socialize?

When will you socialize?

How to “Just do it”!

Great Social Media Quotes• “How can you squander even one more day not taking advantage of the

greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin, Seth’s Blog

• “The value of being connected and transparent is so high that theroadbumps of privacy issues are much lower in actual experience than people’s fears.” – Reid Hoffman, founder and executive chairman of LinkedIn

• “The most successful marketer becomes part of the lives of their followers. They follow back. They wish happy birthday. They handle problems their customers have with products or service. They grow their businesses and brands by involving themselves in their own communities.” – Marsha Collier, speaker and business author

Great Social Media Quotes• “Businesses used to have a small suggestion box near the door that mostly

housed dust bunnies and an occasional piece of gum. Rarely wouldsomeone get back to you. But people can now make a post from an iPhone or a BlackBerry while they’re sitting in your restaurant.” – Charles Nelson, President of Sprinkles Cupcakes

•• “Don’t say anything online that you wouldn’t want plastered on a billboard

with your face on it.” – Erin Bury, Sprouter community manager

• “Engaging in an authentic, meaningful conversation with consumers will be the key to marketing success and growth, even if that means acknowledging negative feedback; transparency is paramount.” – Ron Blake, president and CEO of Rewards Network.

• “Social media is like a snowball rolling down the hill. It’s picking up speed. Five years from now, it’s going to be the standard.” – Jeff Antaya, chief marketing officer of Plante Moran