H-GAC€¦ · create a manageable strategy measure success. know the trends. communication trends...

H-GAC IS THERE AN APP FOR THAT? TOOLS FOR SOCIAL MEDIA ENGAGEMENT

OCTOBER 21, 2016

INTEGRATE IS AN AWARD-WINNING AGENCYTHAT STAYS TRUE TO TRADITIONAL PUBLIC

RELATIONS ROOTS WHILE INTEGRATING THELIMITLESS STRATEGIC POTENTIAL AND POWERAVAILABLE WITH DIRECT COMMUNICATION VIA

ENGAGING SOCIAL MEDIA, COMMUNITYPARTNERSHIPS AND CLEVER MARKETING.

LET’S GET STARTED

Understand thecommunication trends

of today and adapt

Understandyour audience –Where are they?

Get familiar with the tools and platforms

Create a manageable

strategy

Measure success

KNOW THE TRENDS

COMMUNICATION TRENDS • PUSHVS.PULLMENTALITY• DEMANDFORHYPERTRANSPARENCY• CUSTOMERSEXPECTTOBEHEARD• LIGHTENINGSPEEDRESPONSE• DIALOGUEISKEY

• EVERYONEISAMEMBEROFTHEMEDIA• COMPETITORSALLHAVETHESAMETOOLS

____

MEET YOUR AUDIENCE

FACEBOOK DEMO

TWITTER DEMO

INSTAGRAM DEMO

LINKEDIN DEMO

PINTEREST DEMO

SNAPCHAT DEMO

BUILDING A USABLE STRATEGY

KNOW THE MARKETPLACE____• WHOARETHECOMPETITORSANDWHATISTHEIRADVANTAGE?

• WHATDIFFERENTIATESYOUFROMCOMPETITORS?

• WHATWORKSAMONGTHEAUDIENCE?

GATHER RESOURCES ____• WHATMULTIMEDIADOWEALREADYHAVEAVAILABLETOLEVERAGE?

• WHATWILLWENEEDTOCREATE/FIND/OUTSOURCE?

• HOWMUCHTIMECANWECOMMITTOANACTIVEPRESENCE?

CONTENT CALENDARS____• PHOTOSFROMTHEOFFICE,SUCCESSES,CELEBRATIONS,ETC.• VIDEOSHIGHLIGHTINGPROFESSIONALACTIVITIES• RELEVANTNEWSSTORIES,INDUSTRYUPDATESANDPROFESSIONALACCOMPLISHMENTS• COMMENTSONTRENDINGTOPICS,HOLIDAYS,ETC.• YOURADVICE,TIPSANDPROFESSIONALOPINIONS

CONTENT CALENDARS

DEVELOP AD STRATEGY____• CONNECTTOSPECIFICAUDIENCES• OPPORTUNITYFORA/BTESTING• SENDTARGETEDTRAFFICTOWEBSITE• GENERATELEADSVIAFACEBOOK

CONSTANTLY CHANGING!

WITHOUTBOOSTING,ONLY2%OFYOURAUDIENCEHASTHECHANCETOSEEYOUR

POST

TARGETINGHASNEVERBEENSOACCESSIBLE!

DETERMINE MEASUREMENT ____• WHATISSUCCESS?

• SETUPGOOGLEANALYTICS,FACEBOOKPIXELS,LANDINGPAGESTOTRACKTRAFFIC

• UNDERSTANDFACEBOOKINSIGHTS

THANK YOUFOR YOUR TIME!