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HARNESSING
THE P O W E R OF
ANALYTICS TO
TELL YOUR
STORY
STEFANI Z I M M E R M A N D R A K E
F O U N D E R + LEA D STRATEGIST
D R A K E STRATEGIES
W W W .D R A K E S T R A T E G I E S .C O M
WEST AFRICA
2014
PO LL
Who can log into their organization's analytics
accounts?
40
30
20
10
0Google Facebook Instagram Email Database
O B JECTIVESHARNESSING THE POWER OF ANALYTICS TO TELL YOUR STORY
OBJECTIVE 1
LEARNING THE INTERSECTION OF
DATA + COMMUNICATION
OBJECTIVE 2
ANALYZING YOUR DATA IN ORDER TO BETTER TELL YOUR
STORY
OBJECTIVE 3
TELLING A DATA-DRIVEN STORY THAT CREATES
INSPIRED ACTION
LEARNING THE
INTERSECTION OF
D A T A +
CO M M U N ICA TIO N
OBJECTIVE 1
PALMETTO MED IC AL INITIATIVE
Using data to connect with
supporters + prepare for growth.
CASE STUDY
ANALYTICS
What are people
responding to?
TEST
Experiment with
communication.
CONNECT
Use your data to talk to
your supporters.
MEET YOUR AUDIENCE AT
THEIR ENTRY POINT
KEY TAKEAWAY
ANALYZ ING YOUR
D A T A TO BETTER
TELL YOUR STORY
OBJECTIVE 2
BRIGHT H O P E INTERNATIONAL
Responding to data by changing
strategy + creating a bigger impact.
CASE STUDY
GOALS
What type of action
are you trying to
produce?
MEASURE
Set benchmarks and
adjust along the
way.
IMPACT
Stay focused on your
mission and be creative
in your solutions.
ALL D A T A IS IMPORTANT
KEY TAKEAWAY
TELLING A D A T A
DRIVEN STORY
THAT CREATES
INSPIRED ACTION
OBJECTIVE 3
YOUR O R G A N I Z A T I O N
Harnessing the power of your
analytics to create inspired action.
APPLICATION
D A T A
Understanding what
moves your
supporters is key.
CREATIVITY
Don't be afraid of
failing, use it to
grow.
ACTION
Telling a powerful story
that resonates creates
inspired action.
BE A POINT OF CONNECTION
KEY TAKEAWAY
Q U ESTIO N S?THANK YOU FOR YOUR TIME!
+1-843-732-0149
WWW.DRAKESTRATEGIES.COM
STEFANI@DRAKESTRATEGIES.COM
SOCIAL MEDIA: @DRAKESTRATEGIES
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